With demand for tasty and satisfying alcohol-free drinks continuing to flourish, award-winning online retailer Wise Bartender has launched two advent calendars to ensure that the traditional ritual of receiving a daily treat during advent remains accessible to everyone.

Pre-orders are now being taken for the Wise Bartender beer advent calendar and the sweet and tasty version that includes a selection of alcohol-free alternatives to wine, cider, spirits and cocktails. Both are offered at an early bird price of £59.99, including free delivery, and will revert to the standard price of £79.99 when the initial supply of 250 has been exhausted.

Tom Ward, founder of Wise Bartender explained “The Wise Bartender website gives anyone who is looking to cut out or cut back the amount of alcohol that they drink an opportunity to discover refreshingly different alcohol-free drinks, with over 400 products available. Our advent calendars are a popular addition every year as they provide a cost-effective way of trying a selection of 24 delicious drinks and sharing the experience of eagerly opening an advent door every day with hundreds of other mindful drinkers.”

The Wise Bartender beer advent calendar includes 24 different alcohol-free beers (all between 0.0% - 0.5% ABV) with styles including lager, pilsner, stout, ale, IPA, and wheat beers drawn from a range of favourite brands and some exciting new additions.

Alternatively, customers can choose the Wise Bartender sweet and tasty advent calendar which offers a diverse selection of 24 different alcohol-free drinks, including wine, cider, spirit and cocktail alternatives to enjoy. All the drinks in this calendar are vegan-friendly to ensure that everyone can indulge in a daily alcohol-free treat.

“During December, the Wise Bartender social media pages are given over to content relating to the advent calendars” added Tom “with producers providing imagery and videos that give information about their drinks, and we encourage everyone who is opening their calendar to join in with their photos and feedback so that it's a truly interactive experience. And when you discover some great, new drinks that you enjoy we've got you covered as both Wise Bartender advent calendars come with a discount voucher to stock up on your favourites during December.”

Whether you want to cut back on alcohol, regularly consume alcohol-free drinks, or just want to try an alternative range of drinks over the festive period, the original alcohol-free advent calendars from Wise Bartender are your go-to choice. They combine the traditional enjoyment of opening an advent calendar,  alongside savouring a tasty alcohol-free drink, exploring its background and then using your discount to stock up with further supplies of your favourites so that you can celebrate Christmas your own way.

Wise Bartender advent calendars are now available to pre-order from https://wisebartender.co.uk/collections/advent-calendar with delivery scheduled in November. They are part of a range of mixed alcohol-free drink packs that are available, which make excellent Christmas gifts for everyone who wants to celebrate over the festive season, but chooses not to do so with alcohol.

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Supporting information on the alcohol-free drinks category:

• Around a third of people aged 18-24 do not drink alcohol at all[1]
• Retail value and volume sales of low- and no-alcohol drinks in the UK more than doubled over 2019-24. Mintel estimates the UK low- and no-alcohol market size is £380 million in 2024[2]
• Just under two-thirds (64%) of UK adults had at least tried a low and no alcohol product in 2023[3]
• Over one third (35%) of UK drinkers now 'semi regularly'* consume low and no alcohol, up from 29% in 2022[4]

[1] Gen Z: The Sober Curious Generation | Mintel

[2] UK Attitudes towards Low- and No-Alcohol Drinks Consumer Report 2024 | Mintel Store

[3] 2023 Low and No report (portmangroup21.wpenginepowered.com)

[4] 2023 Low and No report (portmangroup21.wpenginepowered.com)