With World Donut Day on the horizon, a new donut, fresh from France’s leading cakes and biscuits baker and coated with irresistible thick milk chocolate, could be in line to be the next cupboard favourite.

With cage-free eggs, no palm oil and French wheat, the Choco Donut is the sweetest addition to any packed lunch. Great for kids and maybe parents might sneak a couple too.

Available at £2.00 per box of 6 from Waitrose, Tesco, and Coop stores, as well as online at Ocado.

To go along with this champion newbie, we’ve got some fun facts for the Donut community:

Do you know your donuts facts?

1. The largest donut ever made was a jam donut weighing 1.7 tons or 3,739 pounds [i]
2. Donuts were originally called ‘Oily Cakes’, deep-fried and covered in oil[ii]
3. The US consumes more than 10 billion donuts each year [iii]
4. Americans aren’t the only donut lovers ‘though, the industry worldwide is estimated to be worth around £9.7bn [iv]

So maybe it’s time to grab a pack in supermarkets to be part of this once-a-year celebration.

- Ends –

Range of high resolution images and samples available – contact Rachel Craig rachel@wixhill.co.uk, Holly Darke holly@wixhill.co.uk or Pippa Evans pippa@wixhill.co.uk

www.stmichel.com/uk/en

Facebook @stmicheluk / Instagram @stmicheluk

Notes to Editors:

Founded in 1905 St. Michel has a tradition of excellence: all of its products are made in France to traditional recipes using the finest quality ingredients. Best known in the UK for its Bonne Maman cakes and biscuits range, the Choco Cakes initiative is the latest family friendly addition to the St. Michel UK portfolio.

Sources

[i] . https://donutinfo.com/the-largest-donut-in-the-world/

[ii] . https://www.smithsonianmag.com/history/the-history-of-the-doughnut-150405177/

[iii] https://www.bbc.co.uk/news/world-us-canada-65692020#:~:text=And%20every%202%20June%20since,made%20annually%20in%20the%20U

[iv] https://market.us/report/doughnut-market/

May 2024