Looking for something new, fun and delicious to drink? Welcome to Mad City Botanical Rum, a premium white rum enhanced and invigorated with a recipe of 25 botanicals from Foxhole Spirits, the creators of HYKE Gin. (Pre-orders for the limited edition first batch from today at www.foxholespirits.com  £29 – 70cl).[1] @foxholespirits #madcityrum

Launching on July 23, featuring an eye-catching label designed by urban artist Sled-One, Mad City Botanical Rum takes rum to new and extraordinary heights with more depth, more flavour, and more complexity than ever before; 'Soft mocha with citrus and tropical fruits on the palate, with hints of vanilla, warm spices and pecan nuts'.

This isn't a flavoured rum, or a spiced rum. It's Mad City Botanical Rum – the ultimate tipple for rum fans, cocktail lovers and curious drinkers who are looking beyond gin. 

Three easy to recreate at home cocktails

A drinks-cabinet essential, Mad City works beautifully in all classic rum based drinks. To help you enjoy Mad City to its full potential, Foxhole Spirits has perfected three delicious signature cocktails – including a 'DIY' Hard Seltzer – which are easy to make at home and showcase the unique characteristics of this new spirit to the max. 

Mad City signature cocktails

• The perfect low sugar cocktail – Mad City Hard Seltzer: Mad City Rum • Coconut Water • Sparkling Mineral Water • Orange Zest.  Mad City's botanicals combined with sweet citrus zest for a refreshing hit.
• A mad twist on a classic – Mad City Daquiri: Mad City Rum • Lime Juice • Acacia Honey • Basil Leaf • Orange Twist. The ultimate citrus elevation of Mad City's flavour profile balanced with a herbaceous twist.
• The Dark & Stormy reboot – Mad City Solstice: Mad City Rum • Rosso Vermouth • Ginger Ale. An easy-to-make yet complex take on one of the most popular cocktails in the world - the Dark & Stormy.

A delicious rum in a class of its own

Foxhole Spirits – specialists in creating luxurious spirits distilled with sustainable resources – has carefully sourced 100% Fairtrade certified rum made from sugar cane molasses, a natural by-product of the sugar industry from four of the best rum producing countries in the world; Jamaica, Guyana, Dominican Republic and Barbados[2] to create a unique base blend with great balance and flavour. Back in the distillery in England, the rum is blended and distilled with a mix of 25 botanicals, with no sugar added after distillation, to create Mad City.

Bottle art

Foxhole Spirits commissioned Bristol-based urban artist Sled-One to design an original art work for the Mad City label. Inspired by the pulsating energy of the city's Stokes Croft and St Paul's areas, the design features Sled-One's surreal style with bold lines, vibrant colours and myriad details. It encapsulates the complexity, vibrancy and intrigue, not just of Bristol, but of all the other Mad Cities across the globe.

Two versions of Sled-One's representations of Mad City, including one hundred and fifty, limited edition, hand-pulled screen prints, signed and numbered by the artist will be available to buy from www.foxholespirits.com. 

Notes to editors: 

1. Mad City Botanical Rum available to pre-order from today (July 16) www.foxholespirits.com priced at £29, 70cl (40% ABV), ahead of launch on July 23.
2. Origins and production method of the four rum blends used in Mad City: Jamaica - Pot Still. Location: St. Catherine, Tewlawny & Lionel Town; Guyana - Column Still. Location: Great Diamond; Dominican Republic - Column Still. Location: Municipio Consuelo; Barbados - Column Still. Location: Brighton Beach, Bridgetown
3. Multiple Silver & Silver Outstanding awards at the International Wine & Spirit Competition for Foxhole Gin and a Gold Medal for HYKE Gin in 2019.

Tasting notes:  Soft mocha with citrus and tropical fruits on the palate, with hints of vanilla, warm spices and pecan nuts 

Full list of botanicals: Coffee, Coconut, Papaya, Cherry, Lime Peel, Sweet Orange, Bitter Orange, Rosemary, Coriander Seed, Allspice, Cassia Bark, Green Cardamom, Black Cardamom, Cloves, Nutmeg, Vanilla Pods, Cacao Nibs, Ginger Root, Tonka Bean, Molasses, Liquorice Root, Lapsang Souchong, Cubeb, Hibiscus Tea, Vetiver Root. 

Mad City Signature Cocktail Recipes:

Mad City Hard Seltzer • 50ml Rum • 50ml Coconut Water • 100ml Sparkling Mineral Water • Orange Zest

Add two large pieces of orange zest to glass and muddle, squeeze and press to extract the citrus flavour and oils. Fill the glass with ice. Add 50ml of Mad City and 50ml of Coconut Water. Top with 100ml Sparkling Mineral Water. Garnish with a sprig of rosemary.

Mad City Daiquiri • 50ml Rum • 20ml Lime Juice • 15ml Acacia Honey • Basil leaf • Orange Twist

Add ice to cocktail shaker. Add 15ml of Acacia Honey and 15ml of warm water to measure and stir. Add the honey syrup, 50ml of Mad City and 20ml of  lime juice to the shaker. Shake until chilled. Serve over ice. Garnish with a basil leaf and orange twist.

Mad City Solstice • 40ml Rum • 10ml Rosso Vermouth • Top with Ginger Ale

Add 10ml of Rosso Vermouth to glass. Fill glass with ice. Pour 40ml Mad City Rum over the ice. Top with Ginger Ale. Garnish with lime wheel/wedge. 

About Foxhole Spirits

Co-founded by James Oag-Cooper and Sam Linter, Foxhole Spirits specialises in the creation and production of high quality, premium spirits with a focus on using otherwise unused resources; promoting sustainability and creativity within the drinks industry. With knowledge and expertise, it creates hand crafted products that are beautifully unique, of the highest quality, honest to their origins and most importantly, exceptionally delicious.

Press enquiries: Donna Amato, Marketing & Communications, Foxhole Spirits

o   E: donna@foxholespirits.com T: +44 (0) 7950 411747

Imagery available to download at www.foxholespirits.com/press-media

[1] Mad City will be priced at £29 and will be available to pre-order from July 16 ahead of the launch on July 23.

[2] Origins and production method of the four rum blends used in Mad City: Jamaica - Pot Still. Location: St. Catherine, Tewlawny & Lionel Town; Guyana - Column Still. Location: Great Diamond; Dominican Republic - Column Still. Location: Municipio Consuelo; Barbados - Column Still. Location: Brighton Beach, Bridgetown