Christmas is just around the corner so here's a deliciously timely announcement from Divine, the chocolate company owned by cocoa farmers! The brand new Divine Chocolate Online Shop has just gone live - finding Divine has never been easier! Here you will find gorgeous gift combinations that you won't find anywhere else, full of the finest Divine chocolate. There's something for every type of chocolate lover - milk chocolate fans, dark chocolate fans, young and old! The gift sets range in price from �10 - �40 and all come packaged in elegant pale blue and pale green boxes that the lucky recipient will want to keep and re-use. Visit www.divinechocolateshop.com to get shopping.

The Rich & Rare gift set features an alluring collection of Divine dark chocolate; containing Divine's acclaimed 70% chocolate, velvety 85% chocolate, Christmassy Ginger & Orange chocolate, our famous Dark Chocolate with Raspberries, and Dark Chocolate with Mint Crisp. The Rich & Rare gift comes in a beautiful pale blue box that you'll want to keep forever.

The Ultimate Divine gift set contains pretty much everything you could want chocolate-wise! Includes a selection of 12 Divine chocolate flavours as well as Drinking Chocolate, a Divine earthenware mug and The Divine Guide to Chocolate Tasting - your companion to the appreciation of Divine's chocolates.

Visit the Divine Chocolate Shop for many more fabulous festive gift sets.

For other Divine treats this Christmas head to Waitrose (and Ocado) for chocolate boxes filled with Milk Chocolate Pralines, Dark Chocolate Covered Salted Fudge, White Chocolate Strawberry Truffles, and Dark Chocolate Brazil Nuts & Mangos, each priced at �6. On special offer from 8th December - buy two save �3.

The best quality chocolate comes from pride in company ownership... At the heart of Divine's range is the quality cocoa, grown with pride by the farmers in Ghana who co-own the company. After growing in the shade of the rainforest canopy the cocoa beans are harvested and slowly fermented and dried in the sun to bring out the full flavour. All Divine products are free from artificial flavourings, colourings and preservatives.

Why choose Divine this Christmas? Going beyond Fairtrade... Choosing a Divine gift this Christmas is a great way to share the love and play your part in a more equitable trading partnership. Divine is the only Fairtrade chocolate company which is 45% owned by the farmers in Ghana - 45,000 members in total. While Fairtrade ensures farmers receive a better deal for their cocoa and additional income to invest in their community, company ownership gives farmers a share of Divine's profits and a stronger voice in the cocoa industry.

Please contact Rosanna Mayhew on 0207 378 6550 or Rosanna@divinechocolate.com for images and more information.

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Editors' notes

* Divine has won critical acclaim which includes:

o Gregg Wallace, MasterChef presenter says of Divine: "it's my one indulgence"

o Cake maker to the stars Lily Vanilli says: "With Divine, you're drawn to them because their products are Fairtrade, but once you've tried it it's all about the chocolate"

o Charles Campion, Food Critic for the The Independent says: "...for a really good balance between price and performance look out for Divine's Fairtrade 70% dark chocolate - very fruity, with a good texture and a long finish".

o Sara Jayne-Stanes, chocolate expert and founder member of the Academy of Chocolate says of Divine's 70% bar, "a mouthful of intense, very smooth, delectable chocolate ... Divine is in a league of its own".

o Two-Michelin starred chef Tom Aikens says: "Divine's 85% cocoa bar is great for cooking with or just to nibble on with a cup of coffee! Chocolate with such a high cocoa level has less sugar and is much better for you than normal chocolate".

* Divine Chocolate Ltd is the only Fairtrade chocolate company that is also co-owned by cocoa farmers. Kuapa Kokoo, a co-operative of 45,000 cocoa farmers in Ghana, benefit not only from the Fairtrade premium on the sale of their beans, but also receive a 45% share of Divine's distributable profits giving the farmers more economic stability, as well as the increased influence in the cocoa industry company-ownership brings

* Keep up to date with Divine online: - Everything you need to know about Divine: www.divinechocolate.com - For Divine gifts: www.divinechocolateshop.com - Follow the Divine blog: http://divinedelights.wordpress.com - Follow Divine on Twitter: www.twitter.com/divinechocolate

* For sales and stockist enquiries contact alistair@divinechocolate.com or find more details on www.divinechocolate.com

* All Divine products carry the Fairtrade Mark. This is an independent guarantee certified by the Fairtrade Foundation that the ingredients are sourced under internationally agreed fair trade terms and conditions. These include a guaranteed, secure minimum price, an extra social premium payment for the farmers to invest in their own community programmes, long term trading contracts, decent health and safety conditions - all aimed at empowering farmers to make their own improvements to living standards and prospects for the future

* Divine Chocolate has won a number of prestigious awards. These include Good Housekeeping's Favourite Fairtrade Product 2008; Best Food Brand in the SHE magazine Ethical Awards 2007; and Best Buy in Ethical Consumer magazine 2009. Divine Chocolate Ltd was awarded Best Social Enterprise 2007 at the Enterprising Solutions awards run by the Office of the Third Sector and The Observer Best Ethical Business 2008. Divine has been voted a Cool Brand 2009-10.

* The UK chocolate market alone is worth approximately �3.76 billion a year (Mintel, 2010): if Fairtrade products can capture even a small proportion of that market, producers in developing countries gain real benefits.