Cornish based Warrens Bakery is a leading player in the craft bakery industry putting Cornwall and its heritage very firmly on the map.  Tipped as a rising star in the recently released 2015 Bakery Market Report, it looks like Warrens Bakery could be about to do for Cornish craft and artisan baking what Poldark did for the Cornish coastline to find its place in the nation's heart.

Priding itself on being the oldest bakery in Cornwall, the oldest Cornish pasty producer in the world and one of the original artisan bakers in the United Kingdom, Warrens Bakery plans to capitalise on the rise in consumer interest in provenance, quality and handmade products. The company has built an unparalleled reputation for quality, integrity, trust and friendly service since it was established in 1860. Convenience and indulgence have been the two consumer mega-trends of the past 15 years and this year's Bakery Market Report highlighted a blurring of the line between bakery retail, sandwich bars and coffee shops. Warrens Bakery has been embracing the new, competitive landscape with a modern rebrand and stylish refurbishment in-store and through social media that emphasise quality, artisan skills and the freshness of its products.

Chairman Mark Sullivan believes all this attention is well deserved: “We have been successfully growing our business without losing sight of our heritage or the quality and care that goes into crafting our products. Major investment is currently going into our 50 existing stores in Cornwall, Devon and Somerset. Once that phase is complete, we have our sights set on growing our estate beyond the West Country, making Warrens Bakery a household name by bringing the best of Cornwall to the British public in London and further afield.”

Warrens Bakery has also just been selected as one of three craft bakery finalists for The Craft Business Award in the Baking Industry Awards 2015 with the winner set to be announced on 9th September in London. The Craft Business category gives the bakery industry the chance to acknowledge craft bakery businesses that are committed to customer service and product innovation. With such a dynamic trajectory it is clear that Warrens Bakery is the one to watch.

ENDS

Visit www.warrensbakery.co.uk for further information. To hear the latest news from Warrens Bakery follow them on Twitter (@WarrensBakery) or link up with them on Facebook www.facebook.com/warrensbakery.

For further information, photography or an interview with Mark Sullivan, please contact:

Hayley Reynolds at RAW PR and Marketing - hayley@rawprandmarketing.co.uk

Danielle Camp at RAW PR and Marketing - danielle@rawprandmarketing.co.uk

Tel: 01548 550 429 / 07887 474104   Twitter: @RawSW and @HayleyJReynolds