Once again lovers of fine food and drink will be in for a treat when they visit the Food Hall during the Royal Welsh Show (July 20-23).

The Welsh Assembly Government�-managed Food Hall has a reputation for quality and diversity and is one of the �must see� attractions for show goers during the Royal Welsh.

Visitors can taste and buy a whole host of produce as well as watch cookery demonstrations by celebrity chefs and learn more about Welsh food and drink.

The Food Hall has more than 50 stands selling a wide variety of food and drink �many of the companies exhibiting are winners of the prestigious Wales the True Taste Food & Drink Awards. The range of produce available spans all sectors from organic and dairy produce to meat, ice cream, cakes and drinks.

The Royal Welsh Show is the ideal opportunity to launch new products into the public arena, and a number of producers will be showing off their latest products from cheese and chocolates to sausages and cider, while others will be revealing their new images and brand designs.

Among them are Evan Rees (Butter) Ltd with a new butter to celebrate the company�s 20th anniversary, two new cheeses from Milk Link�s Cadog brand, a new look and name for Sancl�r Organic�s yogurt cheese, and a Pot au Chocolat dessert from South Caernarfon Creameries.

There will be a limited edition Welsh trout p�t�, only available at the Royal Welsh Show, from The Patchwork Traditional Food Company, and new from the Welsh Mustard Company are a Welsh horseradish, apple sauce, and honey mustard, while Elan Valley Mutton will be showing its new mutton pies.

Chocolate orange is the latest ice cream from Brynderi Honey Farm, Llaeth y Llan/The Village Dairy will have its new 450g big pots of yogurt, Blaenafon Cheddar Company will be revealing the winner of the cheese recipe competition to celebrate the Girl Guides UK�s 100th anniversary as well as demonstrating cheese-making and recipes Roman style.

Kid Me Not will have its new goats cheese discs for the food service industry, and Good Food will be showing its new mueslis. Two new beers will be on offer from Breconshire Brewery, while Pembertons Victorian Chocolates will be showing a new range of petit four chocolates.

Calon Wen Milk Co-operative has added cheese to its portfolio and will be showcasing two varieties, Brecon Carreg will have its new 300ml bottles of mineral water for children, and Ralph�s Cider will be launching its online ordering service. Colomb O is the new ale from The Otley Brewing Company, and Celtic Country Wines has added an Elderflower sparkling wine to its range. There are new chocolates from The Chocolate House, and new chutneys from The Farmhouse Pantry, Tregroes Waffles will launch its new look, and Celia�s Oriental Kitchen�s new �Chow Boxes' uses Welsh Beef and Lamb. Already making a splash with its unusually named ice creams, the Really Welsh Trading Company will have new flavours, while visitors can add something special to Cadwalladers Ice Cream � Cow Pat topping! Building on the success of its debut at the Winter Fair, the Food Hall will feature a stand dedicated to fishing and seafood. Run by a co-operative of Welsh fishermen and producers from across Wales, The Fresh Fish Market will offer visitors a chance to purchase a range of fish and shellfish produced in Wales including dressed crab, lobster, spider crab, oysters, mussels and bass. Aberdovey fishmonger Gill Reacord will be on hand throughout the show giving advice to visitors. Once again to help lighten the load the chilled food �cr�che� situated near the Food Hall entrance will enable visitors to deposit their culinary purchases before enjoying the array of attractions the Royal Welsh Show has to offer.

While at the rear of the Food Hall can be found the �Chill Out Zone� where some of Wales� best know ice cream producers will be scooping up a plethora of flavours for visitors to enjoy; perhaps while watching the chefs demonstrate their culinary skills in the adjacent Food Theatre.

The focus in the Food Hall Theatre is on food tourism and local sourcing and will feature chef proprietors and hoteliers who pride themselves on sourcing locally.

A varied *programme will take place each day including demonstrations by award-winning celebrity chefs along with their local producers � including James Sommerin (The Crown at Whitebrook), Bryan Webb (Tyddyn Llan) and Shaun Hill (The Walnut Tree).

Masterclasses will be held on True Taste cheeses, ales, local fish and shellfish, growing and supplying Welsh produce and food and drink pairing sessions.

Ends.

NOTES TO EDITORS

For more information about products and food and drink companies exhibiting in the Royal Welsh Show Food Hall please contact:

The Fresh Fish Market Gill Reacord Gill�s Place 16 Chapel Street Aberdovey LL35 0EL Tel: 01654 767875 Email: gillsplaice@hotmail.com Run by a co-operative of Welsh fishermen and producers from all across Wales, The Fresh Fish Market will offer visitors a chance to purchase a range of fish and shellfish produced in Wales including dressed crab, lobster, spider crab, oysters, mussels and bass.

The Authentic Curry Company Units 46/47 Hirwaun Industrial Estate Hirwaun Rhondda Cynon Taff CF44 9UP Tel: 01685 810044 Email: paul.trotman@authenticcurry.co.uk

The Authentic Curry Company puts a Welsh twist into its dishes by using local produce such as Welsh Beef and Welsh Lamb, and is also known for its Welsh brand curries such as the hot �Tan y Ddraig� (Dragon�s Fire) and the mild �Sws y Ddraig� (Dragon�s Kiss).

Welsh Venison Centre Middlewood Bwlch Brecon Powys LD3 7HQ Tel : 01874 730929 Email: welshvenison@aol.com Web: www.welshvenison.com

The Welsh Venison Centre will be selling cuts and joints of venison including: steaks, casserole, shanks, kebabs, smoked venison , and sausages.

The Welsh Mustard Company Ltd 1st Floor 8 Alban Square Aberaeron Ceredigion SA46 0AD Tel: 01545-574979 Email: info@welshmustard.com Web: www.welshmustard.com

Three new products will be available from The Welsh Mustard Company � Welsh Horseradish Sauce, Welsh Apple Sauce, and Welsh Honey Mustard. The company�s original Welsh Red Mustard and Welsh Mint Sauce will also be on sale.

Elan Valley Mutton Henfron Elan Valley Rhayader Powys LD6 5HE Tel : 01597 811 240 Email: mail@elanvalleymutton.co.uk Web: www.elanvalleymutton.co.uk Elan Valley Mutton will have a variety of cuts of mutton along with the delicious Elan Valley Mutton Ham � made from a very old recipe for curing and cooking mutton. New at the Show will be Elan Valley Mutton Pies - scrumptious pastry bursting with mutton and vegetables in gravy � along with samples of Mutton Cawl.

The Welsh Sausage Company 4 Berriew Street Welshpool Powys SA21 7AD Tel: 01938 552331 Email: john@langfords-foodhall.co.uk Website: www.langfords-foodhall.co.uk

The Welsh Sausage Company produces a wide variety of meat products including sausages, meat balls, burgers, grills and bakes.

Dewi Roberts Butchers 16 Towy Terrace Ffairfach Llandeilo SA19 6ST Tel: 01558 822566 Email: dewimroberts@aol.com

Established for over 25 years and based in Llandeilo, True Taste award-winning Dewi Roberts will be selling Salt Marsh Welsh Lamb and mature Welsh Beef. A mail order service is available.

Brynderi Honey Farm Blaenwaun Whitland Carmarthenshire SA34 0JD Tel: 01994 448653 Email: info@brynderihoneyfarm.com Web: www.brynderihoneyfarm.com

Brynderi Honey Farm�s latest creation, Chocolate Orange Ice Cream, will join favourite flavours like Honey & Ginger and Rum & Raisin. The Honey Marmalade range is available in both 340g and 227g jars. Whiskey, Rum and Brandy flavoured Honeys together with the Fruit Range will also be on display.

The Patchwork Traditional Food Company Llys Parcwr, Ruthin North Wales LL15 1NJ Tel: 01824 705832 Email: info@patchwork-pate.co.uk or sales@patchwork-pate.co.uk Website: www.patchwork-pate.co.uk

Showgoers had better be quick as Patchwork�s limited edition Welsh Smoked Trout p�t�will only be available at the Show and when it�s gone it�s gone! This bold p�t� is packed with flavours, Smoked Trout with a wonderful mix of Sunblush Tomatoes, Olives and Capers all combine to make a real taste sensation. In addition a range favourite p�t�s including Welsh Dragon�s p�t� will be available which is made with venison livers and chilli

Sancl�r Organic Glancynin St Clears Carmarthenshire SA33 4JR Tel: 01994 232999 Email: sanclerorganic@aol.com Website: www.sanclerorganic.co.uk

It will be a new look and a new name for yogurt cheese producer, Sancl�r Organic. The company is changing the name of its products to Original Smooth Cheese. The fresh spreads � based on a traditional recipe and made with Welsh milk - are ideal for dipping, spreading, and cooking. There are four flavours: Natural, Basil & Garlic, Chives, and the latest variety Dill & Mint.

Caws Cenarth Glyneithinog Farm Pontseli Boncath SA37 0LH Tel: 01239 710432 Email: info@cawscenarth.co.uk Web: www.cawscenarth.co.uk

Holder of numerous awards, Caws Cenarth produces a range of cheeses including Perl Wen, Perl Las, Traditional Caerffili, Golden Cenarth, as well as speciality cheeses.

South Caernarfon Creameries Ltd Rhydygwystl Pwllheli Gwynedd LL53 6SB Tel: 01766 810251 Email: sales@sccwales.co.uk Web: www.sccwales.co.uk

South Caernarfon Creameries will have its range of cheeses including Monterey Jack, Old Shire Vintage, Old Shire Vintage with Leek, Old Shire and Smoked Cheddar, along with Welsh Rarebit � Vintage Cheddar with Welsh Beer & Welsh Mustard and Spreadable Welsh Rarebit While new at the Show will be Pot au Chocolat which is made with Belgian dark chocolate, Demerara sugar and luxuriously rich cream made from Welsh milk.

Welsh Quality Meats Tel: 01646 601816 Email: wqm@btconnect.com Webb: www.welshqualitymeats.co.uk

Farm assured Welsh Lamb, Salt Marsh Lamb, and Welsh Beef, will be on sale along with a range of fresh BBQ products including sausages and burgers,

Welsh Meat Online Unit 14, Severn Farm Enterprise Park, Welshpool, Powys SY21 7DF Tel: 01938 556890 Email: sales@welshmeatonline Web: www.welshmeatonline.co.uk

Welsh Meat Online specialises in Celtic Pride Welsh Beef and Irfon Valley Welsh Lamb.

Llaeth y Llan /The Village Dairy Tal y Bryn Dairy Llannefydd Denbigh LL16 5DR Tel: 01745 540256 Email: llaeth@villagedairy.co.uk Web: www.villagedairy.co.uk

Fourteen flavors of fruit yogurt along with four scrumptious liqueur desserts will be on offer from Llaeth y Llan/ Village Dairy. The company will also be showing its new large 450g big pots of Strawberry and Peach Melba also Natural & Honey yogurt.

Blaenafon Cheddar Company 80 Broad Street Blaenavon NP4 9NF Tel: 01495 793123 Email; achunkofwales@btinternet.com Web: www.chunkofcheese.co.uk

Blaenafon Cheddar will be unveiling the cheese that it will be producing for the National Girl Guides of UK centenary, with the recipe decided by a Guides competition. The company�s stand in the Food Hall will also feature cheese making Roman style. Blaenafon will be following a recipe used by the Roman legion at Caerleon consisting of Rue, fetta, & goats cheese and a lot of garlic. In addition the company�s full product range of Welsh speciality hand made cheeses will be available including the award-winning 'Pwll Mawr' which is matured at the bottom of Blaenavon�s Big Pit museum.

Milk Link Llandyrnog Creamery Denbighshire LL16 4HH Tel: 01824 790215 Email: rhys.roberts@dfob.co.uk Web: www.cadog.co.uk

Two new cheeses from the Cadog brand�s portfolio will be on show for the first time at the Royal Welsh. Cadog Organic 200g Mature Cheddar pack and a 1kg Organic Mature for 1st Grade targeted at Tesco delicatessen counters. The cheese is made at the Llandyrnog Creamery which was recently bought by dairy farmers� co-operative, Milk Link.

Evan Rees (Butter) Ltd, 2 Viking Way Swansea SA1 7DA. Tel: 01792 310567 Email: enquiries@evanrees.com Web: www.evanrees.com

To celebrate 20 years of Evan Rees (Butter) Ltd and to show its dedication as a family business the company has brought out a new anniversary pack � Carman�s Butter, containing 2% salt. This will be available alongside Evan Rees� other butters: Hollybush Welsh butter, Hollybush Spreadable, and Hollybush Unsalted.

Otley Brewing Company Ltd. Unit 42 Albion Ind Est. Pontypridd Mid Glamorgan CF37 4NX Tel 01443 480555 Email info@otleybrewing.co.uk Web: www.otleybrewing.co.uk

Pontypridd based Otley Brewing Company will have its award-winning bottled beers - O8; 8% golden ale , O Garden; 4.8% spiced wheat beer and O; 4% golden ale, along with its cask range including O Garden, 02, and 08. The company will be launching a new beer at the Show, Colomb O; 4% golden ale with single extreme hop.

Yoghurt Delights Highlands Farm Burniston Scarborough YO13 0DL Tel; 01723 870048 Email: elain.newham@btconnect.com Web: www.yrf.co.uk

Yoghurt Delights uses vanilla yoghurt sourced from the award-winning Anglesey based Plas Farm and where possible Welsh sourced fruits to create delicious 97% fat free frozen yoghurt desserts.

Tomos Watkin The Kingsway Fforestfach Industrial Estate Swansea SA5 4DLKingsway, Tel: 01792 560020 Email: beer@hurns.co.uk Web: www.hurnsbeer.co.uk

Tomos Watkin (The Hurns Brewing Company) produces a range of traditionally brewed, hand crafted beers including Cwrw Haf, Cwrw Braf, Cwrw Gaeaf, Tomos Watkin OSB, and Magic Lagyr, along with its Taffy Apples cider.

Celtic Country Wines Windy Rise Winery Beulah Newcastle Emlyn Ceredigion SA38 9QJ E-mail: enquiries@celticwines.co.uk Website: www.celticwines.co.uk TEL: 01239 858888

Now in their 20th year, Celtic Country Wines produces a wide range of wines which are fermented from real fruits and bottled at the company�s winery in Newcastle Emlyn. The company�s latest drink is Elderflower Sparkling Wine, which joins favourites such as Blackberry, Gooseberry, Rhubarb, Ginger, and Elderberry wine, along with the award-winning Sloe Gin.

Snowdonia Cheese Company Ltd Unit B6 Trem y Dyfftyn Colomendy Industrial Estate Denbigh LL16 5TX Tel: 01745 813388 Email: laura@snowdonia-cheese.co.uk Website: www.snowdonia-cheese.co.uk Snowdonia Cheese Company�s colourfully packaged cheeses include Black Bomber, Green Thunder, Red Devil, Pickle Power, Ginger Spice, Amber Mist and Bouncing Berry.

Condessa Bryn Maethlu, Llanfaethlu, Anglesey. LL65 4NW. Tel: 01407 730021 Email: orders@condessa.co.uk Web: www.condessa.co.uk

Condessa produces a range of Welsh liqueurs available in 50cl, 35cl, and 10cls bottles as well as gift boxes.

Brecon Mineral Water Trap Carmarthenshire Wales SA19 6TT Tel: 01269 850175 Email:sales@breconwater.co.uk Web: www.breconwater.co.uk

The range of still and sparkling Brecon Carreg Welsh Natural Mineral Water will be available at the Show along with the company�s new Brecon Carreg Welsh Natural Mineral Water for Kids. The new Brecon Carreg 300ml kids� bottle which is ideal for lunchboxes is available as a 6-pack in selected retail outlets and as a 30-pack at selected wholesale partners.

Toffoc Bryn Mair Llanbedrgoch Anglesey LL76 8TZ Tel: 01248 852159 Email: info@toffoc.com Web: www.toffoc.com

Celebrity chef , Gary Rhodes, has created dessert recipes featuring Toffoc�s toffee vodka which will be featured at the Royal Welsh Show. Toffoc is available in 70cl bottles 5cl miniature bottles in all Welsh ASDA stores, online and in most SPAR outlets in North and Mid Wales.

Adwell Foods (Welsh Brew Tea) Whitecliff House 57 Higher Lane Langland Swansea SA3 4PD Tel: 01792 363391 Wmail: info@welshbrewtea.com Web: www.welshbrewtea.com

Adwell Foods offers a range of retail, gift and catering teas. Exported across the globe, the company�s Welsh Brew Tea is bilingually packed and blended specially for Wales.

Ralph's Cider Ralph's Cider & Perry Old Badland New Radnor Powys LD8 2TG. Tel: 01544 350304 Email: james@ralphscider.co.uk Web: www.ralphscider.co.uk

The award winning cider and perry producer � which took first prize at the 2009 International Cider & Perry Competition - will be launching its new online sales service, supplying its range of traditional draft cider and perry in containers. Also available will be the company�s ever popular bottled cider and perry.

The Breconshire Brewery Ffrwdgrech Industrial Estate Brecon Powys LD3 8LA Tel: 01874 623 731 Email: sales@breconshirebrewery.co.uk Web: www.breconshirebrewery.com

In addition to its six main bottled beers The Breconshire Brewery is planning to introduce two new beers : Wild Beacon - a 4.8% abv very pale summer ale brewed with local elderflower, nettles and honey for a real taste of the Wild Beacons! Brewed to mark the 45th Anniversary of the Brecknock Wildlife Trust. Along with Green Valleys - a 5.0% abv golden ale to help promote the Green Valleys environmental project.

Gwynt y Ddraig Cider Llest Farm, Llantwit Fardre Pontypridd, CF38 2PW Tel: 01443 209852 Email: bill.george@gwyntcider.com Website: www.gwyntcider.com

Gwynt Y Ddraig will be offering for sale a full range of draught and bottled ciders and perries, including their new Happy Daze draught cider.

Trioni Ltd Ffosyficer Abercych Boncath Pembrokeshire SA37 0EU. Tel:01239 682572 Email: sales@trioni.com Web: www.trioni.com

Pembrokeshire based Trioni Ltd produces and sells fresh organic Welsh milk. The company also produces the award-winning Daioni range of branded flavoured Welsh organic milk drinks in strawberry, chocolate, banana and cranberry & raspberry flavours. The drinks are low in sugar and fat and contain no artificial flavourings or colours, they are packaged in handy 250ml and 125ml cartons. Also available will be the company�s latest product - 1 Litre UHT Organic semi-skimmed milk.

Popty Cara Lawrenny Pembroekshire SA68 0PN Tel: 01646651690 Email: shows@poptycara.co.uk Web: www.poptycara.co.uk Bread pudding joins the list of goodies from Popty Cara which include Bara brith , Welsh cakes, Ralph's cider cake, puddings and sugar-free and what-free cakes and flapjacks.

Pemberton�s Victorian Chocolates Llanboidy Whitland Carmarthenshire SA34 0EX Tel: 01994 448800 Email: chocolate.farm@btopenworld.com Web: www.welshchocolatefarm.com

Pemberton's produce a wide range of award winning chocolates, fudges and sweets at 'The Welsh Chocolate Farm' in Carmarthenshire. The company will be launching two new petit four chocolates at the show: Bara Brith made with tea infused cream mixed spice and a good helping of dried fruit to give a unique welsh flavour. Joining it is a Welsh limonchello cream which is made using the brand new Condessa limonchello.

Calon Wen Organic Milk Co-operative Unit 4 Spring Gardens Whitland Carmarthenshire SA34 0HZ Tel: 01994 241481 Email: info@calonwen-cymru.com Web: www.calonwen-cymru.com

The Royal Welsh Show sees the co-operative move into the world of cheesemaking with the launch of an Extra Mature Cheddar and also a Mellow Creamy Cheddar. Also available will be Calon Wen�s organic whole, semi-skimmed and skimmed milk � which are available in standard bottles and Eco packs - along with fresh cream and butter (slightly salted and unsalted)

Tregroes Waffle Bakery Unit 2 Pencader Road Llandysul Carmarthenshire SA44 4AE Tel: 01559 363468 Email: sales@tregroeswaffles.co.uk Website: www.tregroeswaffles.co.uk

Tregroes Waffles � always a favourite with show-goers who can enjoy warm samples to eat around the Show, or in packs to take home to family and friends. They can be warmed gently on top of a hot drink, or served with soft fruits and ice cream for a luxurious dessert. Also available enrobed in finest quality Belgian chocolate they are a truly indulgent treat. Baked with care in the heart of Carmarthenshire they are widely available to discerning customers throughout Wales � and beyond!

The Farmhouse Pantry Hendre Llanynis Builth Wells LD2 3HN Tel: 01982 551070 Email: kudoshotfish@jahoo.co.uk

The mid Wales-based company makes preserves and chutneys. While their traditional jams are popular, they pride themselves on their innovative chutney recipes. Joining the range this year will be four new chutneys: Pineapple & Mustard, Thai Peach & Nectarine, Beetroot & Garlic, and Tangerine & Apricot.

In a Pickle 22 Glan-y-Nant Tondu Bridgend CF32 9DQ Tel:01656 729305 Email: inapickle2005@aol.com

The company makes a range of home made jams, curds, chutneys, pickles, preserves, sauces, oils, and dried herbs and spices.

Chocolate House Unit 35 Business Development Centre Main Avenue Treforest Industrial Estate Pontypridd CF37 5UR Tel: 01443 844221 Email: info@chocolate-house.co.uk Web: www.chocolate-house.co.uk

The company makes a wide range of handmade chocolates using the finest ingredients including Welsh honey, butter and liquors. New products include Halen Mon Sea Salted Caramel, Welsh Brew Tea Praline & Glamorgan Honey Truffle.

Homemade Country Preserves 10 Moorfield Avenue, Clarbeston Road, Pembrokeshire SA63 4UU Tel: 01437 731553 Email: countrypreserves@aol.com Website: www.homemadecountrypreserves.co.uk

The award-winning company produces marmalades, jams, chutneys and pickles. The range also includes reduced sugar and no sugar products.

Kid Me Not Ffynnongrech Farm Talley Llandeilo SA19 7BZ Tel: 01558 685935 Emai:loraine@kidmenot.co.uk Web: www.kidmenot.co.uk

Kid Me Not�s goat�s milk range includes cheese, yoghurt smoothies, fudge and chocolate. The company will be launching a new soft goats cheese for the food service industry � small discs which can be cooked straight from frozen and are ideal for canap�s and starters. While show goers will also be able to buy soft cheese logs in three flavours: plain, garlic and herb and cracked black pepper.

Good Food Unit 3 Heart Of Wales Business Park Llandrindod Wells Powys, LD1 5AB Tel: 0800 833 068 Email: deb@gfd.org.uk Web: www.gfd.org.uk Good Food will be showing its full range of Good Food pre-packs including snacks, wholefoods and cereals. New on show will be the company�s award winning Muesli and Granola Cereals: Al Deluxe, muesli Crunchy Munchy, Fruit & Nut Muesli, Luxury Fruit (Nut Free), Gluten Free Muesli, Super High Fibre, Wheat & Nut Free, Tropical Muesli and Original Muesli (contains 45% Fruit). Also available will be a Muesli Base for those who want to create their own. While the Granola Crunch Range which includes Deluxe Nutty Crunch, Fruity Granola Crunch, Super Berry Crunch and Almond & Coconut Crunch will also be available.

Celia's Oriental Kitchen Cafe Celia The Arcade 13 College Street Ammanford SA18 3AB Tel: 01269 593184 Email: celia.jennings@btinternet.com Web: www.cafecelia.com Mouth watering oriental food based on Celia�s original Filipino recipes and award winning stir-fry sauces. New for the Royal Welsh Food Hall will be a range of convenience Oriental Food Boxes. The �Chow Box' combines locally sourced Welsh Beef and Lamb with Celia's original recipe stir fry sauces.

CHILL OUT ZONE

Aeron Jersey Products Penlanwnws Bwlch llan Lampeter. SA48 8QH Tel:01974 821396 Email: aeronjersey@yahoo.co.uk

Aeron Jersey�s luxury dairy ice cream is made with milk and cream from their pedigree Jersey cows grazing in the Aeron Valley. The range of flavours includes: vanilla, strawberry, chocolate cappuccino toffee, lemon meringue, rum and raisin, cranberry and redcurrant,and mango.

Llanfaes Dairy Ice Cream 19 Bridge Street Llanfaes Brecon Powys LD3 8AH 01874 625892 Email: info@llanfaesdairy.net Web: www.llanfaesdairy.net

Llanfaes Dairy will be taking a selection of ice creams and fruit ices with favourites such as Lemon Cheesecake and Raspberry Pavlova.

Really Welsh Trading Company Wick Road Llantwit Major Cardiff CF61 1YU Tel: 01446 796 386 Email: rhiannon.williams@reallywelsh.com Web: www.reallywelsh.com

Really Welsh has expanded its product range to include ice cream, which will be on sale for the first time at the Royal Welsh Show. The company has just launched four flavours - Swirley Bassey, Why, Why, Why Vanilla, Triple Chocolate Crown and Merlyn - for the show will be offering a range of other flavours not available elsewhere including: Calon Lan, Scrummy Strawberry, Manic Sweet Peaches and Bryn Truffle.

Cowpots Ice Cream Pen y Back Farm Cyffig Whitland Carmarthenshire SA34 0NG Tel: 01994 240434 Email: info@cowpotsicecream.co.uk Web: www.cowpotsicecream.co.uk

Cowpots make luxury ice cream from the farm�s own herd of Jersey dairy cows, combining the milk with Jersey double cream. The company takes its name from the farm�s dairy pedigree herd prefix, Cowpots, and was the first UK ice cream producer/processor to be licensed to use the Quality Milk Producers� Gold Top logo.

Franks Ice Cream Capel Hendre Ind. Est Ammanford Carmarthenshire SA18 3SJ Tel: 01269 832 400 Email: sales@franksicecream.co.uk Web: www.franksicecream.co.uk

Established in 1920, Frank�s makes a range of award-winning ice creams. Proud of its Welsh origin, the company boasts the use of local produce in its creamy ice cream, and has been awarded both British and European cups for outstanding quality dairy ice cream. The range also includes a diabetic variety.

Cadwaladers Ice Cream Parc Amaeth Llamystumdwy Criccieth Gwynedd LL52 0LJ Tel: 01766 522 478 Email: admin@cadwaladersicecream.co.uk Web: www.cadwaladersicecream.co.uk

Cadwaladers Ice Cream will once again be offering its famous vanilla ice cream along with the ever popular strawberry and chocolate. Other flavours include liquorice and blackcurrant, and chocolate and chili as well as pear sorbet with Welsh cheddar. Specially produced for the show will be �Cow Pat Topping�.

Mountainview Ice Cream Ffrwdwen Capel Isaac Llandeilo SA19 7TR Tel: 01558 685316 Email: mary@mountainviewicecream.co.uk

Made from milk from Mary and Terry Jones� dairy herd, Mountainview Ice Cream is rich and smooth and is made with only natural ingredients in a range of delicious flavours in tubs and cones.

The Food Hall Theatre Programme

Monday

12.0 Bryan Webb, Tyddyn Llan, Llandrillo

1.30 Local fish and shellfish Gill Reacord, Gill�s Plaice, Aberdyfi

2.30 Bryan Webb, Tyddyn Llan, LLandrillo

4.0 True Taste Ales Buster Grant The Association of Welsh Independent Brewers

Tuesday

10.30 True Taste Cheeses Colin Pressdee

11.30 James Sommerin The Crown at Whitebrook

2.30 James Sommerin The Crown at Whitebrook

4.00 Local fish and shellfish Gill Reacord, Gill�s Plaice, Aberdyfi

Wednesday

10.30 Shaun Hill The Walnut Tree, Abergavenny

12.0 True Taste Cheeses Colin Pressdee

1.30 Shaun Hill The Walnut Tree, Abergavenny

3.0 True Taste food and wine pairing Mike Morgan Llansantffraed Court Hotel near Abergavenny

4.0 Growing and delivering Welsh produce Richard Arnold, The Really Welsh Company

Thursday

10.30 Growing and delivering Welsh produce Richard Arnold, The Really Welsh Company

12.00 True Taste Cheeses Deiniol ap Dafydd, Blas ar Fwyd

1.00 Local fish and shellfish Gill Reacord, Gill�s Place, Aberdovey

2.0 Ian Sampson Peterstone Court, Brecon Beacons

3.00 True Taste food and wine pairing Mike Morgan Llansantffraed Court Hotel near Abergavenny