The world-renowned South Yorkshire based Yorkshire Crisps Company has teamed up with Sheffield�s favourite brand, Henderson�s Relish, to launch the ultimate Yorkshireman�s crisp.

Launched today, Henderson�s Deliciously Spicy Yorkshire Crisps, will be available throughout the UK � offering residents outside Sheffield the Henderson�s Relish taste for the first time ever.

In fact the new Yorkshire Crisps flavour has been so highly anticipated that orders were flowing in before the first bags were even off the production line. The University of Sheffield was one of the first to place an order for the new Henderson�s Yorkshire Sauce Yorkshire Crisps.

University of Sheffield Commercial Bars Manager, Stefan Lowrie, commented: �Yorkshire Crisps are a huge seller in our University of Sheffield bars and retail outlets � so we couldn�t miss out on the chance of being one of the first to stock the new Henderson�s Relish flavour. The University of Sheffield is committed to supporting local businesses - especially two as prestigious as Yorkshire Crisps and Henderson�s Relish.�

Established in 2005 Yorkshire Crisps was founded by businessman Ashley Turner who�s family businesses have been established in Sheffield for over 100 years.

Chairman of Yorkshire Crisps, Ashley Turner, comments: �We wanted to add a spicy flavour to our range and knew that Henderson�s Relish would be the perfect accompaniment.�

Yorkshire Crisps Director, Tony Bishop adds: �Yorkshire Crisps use completely natural flavours with no monosodium glutamate or other flavour enhancers � something that is very rare in the world of crisp production! We�re also very proud to offer a truly Yorkshire product: the potatoes are grown and stored locally and the bags are made in Bradford.�

Henderson�s Relish, made in Sheffield for over 100 years, is still being made within half a mile of the site from which the first bottle was filled.

Managing Director and Chairman of Henderson�s Relish, Dr. Kenneth Freeman, comments: �As an established Sheffield brand, we�re very happy to be teaming up with another prestigious local producer. We�re expecting these crisps to be a big success, combining Yorkshire�s favourite brands.�

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For more information or to arrange an interview with Ashley Turner or Dr Kenneth Freeman, please contact:

Natalie McKay MK Tel: 0114 275 6784 Email: Natalie@mkthingshappen.co.uk

Note to editors

Yorkshire Crisps offers nine ranges, including Black Pepper, Chardonnay Wine Vinegar, Cheddar & Caramelised Onion Chutney, Lightly Sea Salted, Nowt On, Parsnip with Black Pepper, Sour Cream, Dill & Mustard, Tomato, Basil & Mozzerella, and now the new Henderson�s Yorkshire Sauce flavour.

Yorkshire Crisps use transparent bags so the customer can see the product. The crisps are roughly 20% less fat than mass-produced leading brands.

Yorkshire crisps are available in 100g drums � great for sharing � and 50g lunchtime bags. RRP is �1.10p for the drums, �.80p for the bags.

Yorkshire Crisps are sold at farmers� markets in Yorkshire, Derbyshire and Nottinghamshire, and in various shops across the UK.

Further information at: www.yorkshirecrisps.co.uk

Henderson�s Relish was first manufactured in Sheffield over 100 years ago, by Mr Henry Henderson.

In 1940, Mr Charles Hinksman formed the present company of Hendersons (Sheffield) Ltd. Dr Kenneth Freeman, the nephew of the late Charles Hinksman, became the Managing Director and Chairman in 1991 and has overseen many important changes in the company�s profile.

Henderson�s is supported by many famous local brands and celebrities, including Richard Hawley, Pete McKee, Hallam FC and Sheffield FC.

Henderson�s can rarely be found outside of the Sheffield area. It can be bought from local supermarket chains, as well as local retailers including Chatsworth Farm Shop and The Bakewell Farmers Market.