When you eat out, do you wonder why restaurants always seem to serve the best cuts of meat, and of a quality you can�t usually buy on the high street? Now, at long last you can buy this top quality produce, and have it delivered straight to your door: Aptly-named Broad Stripe Butchers is a new online delivery service which has been launched by one of the major meat suppliers to the top end of the hotel and restaurant trade, so you are guaranteed restaurant quality meat, but at home cooking prices.

The company has been named Broad Stripe Butchers because a Master Butcher wears an apron with a broad stripe � the wider the stripe, the more senior the butcher. �It seemed to us an obvious association � highly trained butchers with the finest experience in retail terms, combined with the expertise and produce from the finest supplier to the restaurant trade: now available for the home cook.� Says Gerald Wensley, managing director of Broad Stripe Butchers and its sister company Fairfax Meadow, the UK�s premier catering butcher.

It is much easier to produce gourmet standard meals at home when you have access to the premium quality meats that leading chefs use. All cuts of meat are available on the site, from larder-trimmed sirloin steaks to French-trimmed oven-ready five bone fore-ribs through to whole, oven-ready pheasant, partridge, guinea fowl, quail and Gressingham duck. If a special cut of meat is needed and not already available on the site, just contact the company and Broad Stripe Butchers will be happy to fulfil specific requests.

All the meat is British and as well as adhering to the �Quality Standard� marks from the English Beef and Lamb Executive (EBLEX) and British Quality Assured Pork (BQAP), the company supplies meat under the �Red Tractor� scheme managed by Assured Food Standards and �Free-Range� criteria. It is supplied from carefully selected local farms, spanning the Cornish coast to the Scottish highlands � from farms which adhere to the highest standards of animal welfare and top quality feed. The beef is Casterbridge� beef, where the cattle are fed a natural grain diet and the meat is matured on the bone for a full 21 to 28 days to give a distinctive and traditional flavour. The company ethos of respecting animal welfare and keeping food miles to a minimum is inherent in all Broad Stripe Butchers� products.

�We are launching in response to customer demand.� adds Wensley, �We have over 25 years experience in supplying top chefs such as Angela Hartnett, Michel and Alain Roux at the Waterside Inn, David Nicholls at the Mandarin Oriental Hyde Park, Brian Turner at the Millenium Hotel London Mayfair, Mark Edwards at Nobu and others such as Henry Brosi and Paul Gayler. We are constantly being asked if we can supply the household market as well. We already have all the expertise and infrastructure in place, so is a natural progression to respond to this demand.�

There are a number of launch promotions on the website, including a free copy of the cookbook �Off Duty� produced by David Nicholls. The book was published to raise valuable funds for the Nicholls Spinal Injury Foundation, dedicated to funding research into treatment of spinal injury, stem cell research and assisting injured patients. A copy of the book (worth �25) is given free with the first order of �75 or over. Delivery is also free for all orders over �75.

In addition, each month the website will feature a recipe from the book (which has contributions from many other leading chefs including Raymond Blanc, Rick Stein, Gordon Ramsay, Heston Blumenthal, Nigella Lawson and Jamie Oliver)

There are a number of opening promotional offers on the site such as special seasonal selection boxes and the company welcomes feedback from customers. �We are here to provide customers with exactly what they want and we will continually be improving the list of products and cuts available.� Says Wensley.

For full information and to place an order, please visit: www.broadstripebutchers.co.uk

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For further information please contact Alison Jee Tel: 020 8744 0744 E-mail: alison@alisonjee.co.uk

Editor�s Note: If you would like to test the Broad Stripe service, please contact Alison, who will give you a special code to obtain a media discount plus free delivery on your first order.