08 Nov 2006
The Village Bakery � Going Against The Grain!

The Village Bakery

Who else would spend thirty years baking organic bread without any of the additives other bakers say are essential? Who else would run their ovens on renewable energy or give their breads nearly a day to rise?

Family artisan bread bakers, The Village Bakery is proud to present their award winning range of great tasting organic breads which are perfect for those opting for an organic lifestyle, following a specialist diet or just wanting a great tasting quality loaf made with care.

Deliciously full of flavour and made with simple ingredients, rather than any mention of improvers, emulsifiers, preservatives or this and that! You wont find any confusing jargon on our packaging just clearly labelled ingredients, nutritional content and dietary requirements.

One of our motos in bread-making is time equals flavour, so we let our doughs rise slowly. This lets them develop a rounded background taste. Since we are not in a hurry, we use less yeast than many bakers and we think that this makes our bread more digestible whoever said, Good things come to those who wait must have had The Village Bakery breads in mind.

We believe that bread should be made with honest ingredients that contribute to positive health - which is why we reject the use of enzyme-based crumb softeners and shelf-life extenders.

The Village Bakery uses no hidden extras or clever tricks to make things look better than they really are not all that different from home baking - just traditional techniques, natural processes and lots of love... delivering to you an honest-to-goodness loaf.

As you would expect at The Village Bakery the environment is very much our concern. All our breads are baked using recycled energy. So in a very real sense, The Village Bakery breads dont cost the earth.

Firm favourites include Borodinsky, voted Top 10 artisan breads by the Independent, Rossisky wheat-free Russian Rye Breads, Campagne - a French style bread, Mixed Seed - a cluster of different types of seed in the crumb and on the crust and Brazil Nut & Linseed.

Use your loaf a guide to choosing

Baltic Rye an organic, naturally leavened wheat and rye bread with molasses and caraway seeds. Baltic Ryes light texture is due to the addition of wheat flour and enjoys a distinctive caraway flavour and slight sweetness. A favourite throughout Northern Europe; it has no added yeast. Serving suggestion: top with cool cream cheese and tasty smoked salmon.

Rossisky Rye an organic, naturally leavened rye sourdough bread. Rossisky has no added yeast and is wheat free. The rye sourdough is still refreshed on a daily basis from the original brought back from Russia. Serving suggestion: great with chopped avocado, olives and topped with thinly sliced onions.

Borodinsky Rye bread an organic leavened rye sourdough bread. Probably the most popular of the Russian rye breads, it is wheat-free with no added yeast. Sweet malt and molasses temper the tang of the sourdough, while coriander adds an exotic note. Serving suggestion: try with flaked tuna and salad leaves.

Campagne an organic country loaf made with a natural leaven and no added yeast. Based on pain au levain made in Paris, using a natural starter dough which encourages naturally occurring wild yeasts to produce a slow rise. Serving suggestion: a natural with creamy brie and black grapes.

Wholemeal bread an organic bread produced using stoneground wholemeal flour and an overnight fermented sourdough to give a loaf of substance and flavour. Serving suggestion: great with mature Cheddar cheese and a crisp apple.

The Village Bakery breads are currently stocked by Waitrose, selected Sainsburys, Tescos and Asda. They are also listed in health food and organic retailers such as Planet Organic and Fresh and Wild.

Bread Matters

Experience a taste of The Village Bakery in your home with the eagerly awaited book from Andrew Whitley, founder of The Village Bakery Bread Matters a fool-proof, no-nonsense guide to baking real nutritious delicious breads.

Bread Matters reveals how commercial bread is laced with additives, made from wheat selected with little regard for its nutritional value, and in some cases, frozen and reheated then sold as fresh. From simple loaves to wheat-free & gluten-free cooking, Whitley explains the baking process and shares the practical craft he teaches on his popular baking course. - ends -

Notes To Editors

About The Village Bakery Melmerby

One of the leading organic bakery brands in the UK Award winning product ranges based on natural good taste and use of interesting flavours. Slow fermentation & use of sour dough gives the bread a distinctive taste time brings out its flavour The Village Bakery Melmerby is popular among special diet groups with ranges of wheat free, gluten free and dairy free products Strong environmental and ethical principles and a reputation for innovation and quality

Bread Matters

www. breadmatters.com andrew@breadmatters.com

Andrew Whitley

Artisan baker for 30 years Founder of The Village Bakery First winner of the Organic Trophy

For further information please contact Sunny Moran/ Johanna Berry at Fuel PR Tel: 020 7498 8211, e-mail sunny@fuelrefuel.co

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