On the 19th of April 2021, Quinola launches the Generous Giveaway – a collaborative fundraising giveaway involving 17 challenger food brands aiming to raise funds for the Trussell Trust. The giveaway will be live from 19th April for three weeks, closing on 9th May with a winner announced the following week.

The giveaway is a part of Quinola's Generous Revolution. Through the Generous Revolution we aim to promote a generous way of collaborative thinking between brands and show that no matter how small a brand is they can make a big difference.

The idea behind the giveaway: 2020 saw a steep rise in need at food banks in the Trussell Trust network.  

Across the last year an estimated 700,000 people driven into poverty by the Covid crisis in the UK and food bank need rose dramatically. As brands within the food industry this crisis is one that is particularly close to our hearts. We decided to set to work on a project that could help combat this issue in partnership with the Trussell Trust. According to recent statistics by the Trussell Trust…

• There were 9 million food parcels distributed in 2019/2020. A 74% increase in 5 years.
• 88% of the public think that hunger is a problem in the UK.

The benefits of collaborative projects such as The Generous Giveaway create awareness of this crisis and hope to encourage others to think and act more generously in their own lives, be that in consumers or within brands and companies themselves.

'We've been overwhelmed by the kindness, compassion and community spirit we've seen from people just like you. It has been phenomenal and we're really grateful for everything people have done to make a difference, support food banks and campaign for a future where everyone can afford their own food.'                                                                     

A spokesperson from the Trussell Trust

The Giveaway and How to Enter:

The concept of the collaborative giveaway involves 17, carefully chosen, generous businesses, donating prizes totalling over £500. All brands are working together to raising money for the Trussell Trust through a JustGiving donation page with a target of £3000. All proceeds will go directly to the Trussell Trust and all of the contents of the prize are donations. The page will launch to the public at 9am 19th April and be live for 3 weeks.

In order to enter the Generous Giveaway we ask that the public donate via The Generous Giveaway JustGiving page. There will be no minimum or maximum donation – we simply ask that people give what they can. Consumers are encouraged to share the giveaway on socials using the #GenerousRevolution.

Brands participating: Gato & Co., VittHit, I Love Snacks, FitBakes, MOB Kitchen, Borna Foods, Mockingbird Raw Press, Rubies in the Rubble, Bloody Drinks, Capsicana, Northern Bloc, Nourish Organic, Well & Truly, Flawsome, Odd Pods and Indie Bay Snacks.

At Quinola we care, and we know that our consumers care too
Quinola began the Generous Revolution with the belief that businesses have the potential to make a real difference in the world. We know that it's not always clear to customers how to shop well for themselves, others, and our planet. Which is why we're trying to make things easier. We make eating right easy, and we promise to be generous. To everyone. We support our farmers with guaranteed fair prices and pay, offset our carbon and plastic packaging, and strive to provide accessible, healthy quinoa. The Generous Revolution is a movement aiming to change how people think and shop, so as  to promote a more sustainable and generous way of living. We believe that humans still have the potential to reverse climate change. We can raise everyone out of poverty. But we need to believe that being generous to the environment, to ourselves and each other, is the only way to achieve better.  

Useful links:

Photos: https://bit.ly/3uzLGkl
Full list of participating brands, products and logos:  https://bit.ly/3rmYokH
More on The Generous Revolution: https://quinola.com/generous-revolution/

Contact Leonie Hodgkin – leonie@quinola.com - +44 7309 689845