10 Feb 2012
40+ citywide events taking place from 13 to 17 February
Online registration for Social Media Week Hong Kong (SMWHK) opens from 30 January, 2012 as the event returns to the city from 13 to 17 February bringing together the online community offline to talk emerging trends in social and mobile media.
SMWHK’12 marks the second year the week-long event has been held in the city which last year brought together 2,300 attendees across 38 events with online conversation generating over 400,000 tweets.
SMWHK is organised and led by City Partner Cohn&Wolfe-impactasia together with a team of 22 Advisory Board members who have helped to curate the overall event content through the support of a diverse set of events partners across the city. The Wall Street Journal returns as the Exclusive City Partner Sponsor.
“Social Media Week 2011 in Hong Kong was a huge success and presented a tremendous opportunity to unify conversations taking place about social media throughout the city”, commented Sarah Woodhouse, Group Managing Director of Cohn&Wolfe-impactasia. “Now the event is back bigger and better and we encourage all of the Hong Kong community to get involved and be part of the global conversation.”
More than 40 ‘hub’ events and a number of partnering events will take place across the city focusing on all aspects of social media trends, including the best practices in the industry to create social media campaign for both corporations and NGOs to the best use of the social media tools as well as a dedicated session on social media trends in China. This year’s programme also features a “How to” series looking at everything from building a social network, creating a successful media competition to creating Facebook Apps. Some of the sessions will also be conducted in Cantonese to reach wider audience.
At the end of each day, leading Hong Kong Twitterer Jay Oatway will recap the highlights from the day during a number of themed social events including StartupsHK Pitch Night, a Valentine’s Day special of Dating + Twitter = DWITTER, and a quiz night where Fashion Brands and Fashion bloggers come head to head.
The schedule is now up online at www.socialmediaweek.org/hongkong/ and registration will open officially from 30 January, 2012. Events are open to the public, and are priced individually.
City Partner Cohn&Wolfe-impactasia and its Advisory Board members hail from a range of industries and networks to help support event curation. The Advisory Board members include:
· Kay Bayliss, Executive Director, Asia Digital Marketing Association
· Napoleon Biggs, Senior Vice President, Head of Digital Integration Asia Pacific Fleishman-Hillard
· Bonnie Chan Woo, CEO of Icicle Group and founder of Handheld Culture
· Jennifer Cheng, President and Co-Founder, Glamabox
· Glen Chu, Director, Digital Butter
· Francis Fong, President, HKITF, Chairman, HKAIM, GM, Synergy
· Bess Hepworth, Founder & Consultant, Bonza Pie Coaching & Performance Consultancy
· Amie Hibbard and Shea Stanley, Little Steps Hong Kong, Founders of online parenting network
· Raffi Kamalian, COO, alivenotdead.com
· David Ketchum, President, Asia Pacific Bite Communications, Chairman, Asia Digital Marketing Association
· Christina Ko and Virginia Ngai, Founders of HKFashionGeek
· Howard Kwong, CFO, Handheld Culture
· Casey Lau, Co-Founder of Popcorn Media Network, Hong Kong's first blog network
· Yeelim Lee, Associate Director, Ogilvy Public Relations
· Rudi Leung, Renowned digital strategist, blogger, and online strategy developer
· Jocelyn Liipfert, Digital Director, TBWA
· Jay Oatway, Journalist, consultant and leading Hong Kong Twitterer
· Joanne Ooi, CEO of Clean Air Network, named a top creative entrepreneur in Asia by TIME Magazine
· Karen Tam, Assistant General Manager - Promotions and Marketing, Harbour City
· Jeremy Woolf, Senior Vice President, Global Digital & Social Media Practice Lead, Text 100
Social Media Week Hong Kong is grateful to the support of the Hong Kong community, and its Official Partners and Event Partners.
Media partners include The Wall Street Journal Asia, Exclusive City Partner Sponsor and Official Business Newspaper and Time Out Hong Kong; and Facebook is the official opening cocktail sponsor.
Venue partners include Pure Soho, Bisous, KEE Club, Harbour City, Sakesan, Play Club, The Den and se sa me.
Supporting organizations include I love Hong Kong; and event partners include Women's Media Networks, Hong Kong Web Analytics, Beehive Strategy, Digital Analytics Association, The Underground, Shop des Creatueurs, Design Network and BNI.
Hong Kong is one of 12 cities participating in this global platform, including Hamburg, London, Miami, New York, Paris, San Francisco, Sao Paulo, Singapore, Tokyo, Toronto and Washington DC.
Ends
Notes to Editors:
An opening press conference will take place on Monday 13 February at 4pm followed by an opening cocktail. Further details to be announced.
About Social Media Week
Social Media Week (http://socialmediaweek.org) is one of the world’s most unique conferences, providing global perspectives on emerging trends in social and mobile media. In 2010, the conference was hosted in eleven cities worldwide and attracted more than 18,000 attendees with hundreds of thousands connecting online and through mobile media. Currently city partners and their local advisory boards are creating programs which collectively will consist of more than 500 free to attend events worldwide this February 2011. Social Media Week is owned and operated by Crowdcentric Media LLC.
Weibo: http://t.sina.com.cn/smwhk
Twitter: @SMWHK, #SMWHK
Facebook: www.facebook.com/socialmediaweekhongkong
Blog: www.socialmediaweek.org/hongkong/blog
About Cohn&Wolfe-impactasia
Cohn & Wolfe-impactasia is a dynamic communications agency focused on public relations. With expertise in consumer, trade, digital and corporate PR, it works with domestic, regional and international brands across a number of sectors which include travel & tourism, automotive, art & design, fashion, retail and luxury goods, healthcare, technology, professional services and FMCG. Cohn & Wolfe- impactasia has a team of over 80 employees and offices in Hong Kong, Shanghai and Beijing.
Cohn & Wolfe- impactasia is part of global agency, Cohn & Wolfe whose award-winning brand marketing work and world-class digital media campaigns have attracted top brands around the world. In 2011, Advertising Age recognized Cohn & Wolfe’s independent-minded, entrepreneurial culture, naming it one of the “Best Places to Work in Marketing & Media.”
Cohn & Wolfe has a 40 year history and more than 1,000 employees in over 50 offices across North America, EMEA, and Asia. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), the world's largest communications services group.
Twitter: www.twitter.com/impactasia
Facebook: www.facebook.com/impactasia
For press registration or general enquiries, please contact: |
Cohn & Wolfe-impactasia |
Gigi But / Louise Oram |
Tel: +852 2521 1498 Fax: +852 2804 6786 |
