In an overwhelming example of Britains food and drink innovation, market development consultancy Food from Britain (FFB) has received twenty submissions into FFBs New Product Showcase at Sial. These products will be displayed on the British Pavilion in October, at the industrys most important trade show this year. FFBs Head of Exhibitions and Events, Sandra Sullivan, comments, Our producers are widely acknowledged as being the most creative at following market trends, and offering consumers what they are interested in with a twist. This can be a new form of packaging, increasing convenience or a new concept. The quality of entry we have received this year is among the best I have seen. One of our group will take home the top prize. Taking part in products competitions is just one way FFB seeks to add value to its exhibitors. The 60 suppliers on this years British Pavilion will also have the opportunity to network at a drinks reception for buyers, prioritise contacts made at the show with FFBs International team and enjoy use of a full-service lounge. British entries into the FFB New Product Showcase, which can be viewed in Hall 2, include: Askeys all natural Treat Toppings in milk chocolate, dark chocolate, strawberry, toffee and maple Baxters Chef Selection soups which come in a microwaveable pouch, ideal for two starter portions, and single-serving Soup Choices Blasters 6 Strawberry Milkshake Mix Straws, which allow parents to exercise portion control of Crusha syrup and children to have fun enjoying the product Dr. Stuarts Liver Detox, Throat Relief and Wild Nettle Herbal Teas Geetas Spice & Stir sauces, the only two-step system in the Indian sauces sector, which contains the sauce in a jar and a special blend of spices in a separate sealed cap Honeytops premium Dough Balls, filled without injection Mangajo Drinks Pomegranate and Green Tea Ming Foods Chinese Pancakes Radnor Hills Jufru GI Fruits Soft Drink Rajah Single Portion Curry Sauce Sachets in five popular flavours Tikka Masala, Korma, Balti, Madras and Vindaloo The Big Squeezes Twisted Fresh Organic Pomegranate, Red Grape and Blackberry juice and Strawberry, Apple and Mint juice The Fine Cheese Co.s Pearls of Pure Goats Milk Cheese and Shop of Artisan Crackers The Packaged Ice Companys Blue Keld Spring Water Ice Cubes Thorncrofts Healthy Thirst soft drinks in a glass Waterfronts Soya Fruit and Chocolate Smoothies in ambient tetra prisma packs -ends- Notes to Editors: Food from Britain (FFB), the market development consultancy for British food and drink companies, helps build UK and international business for food and drink manufacturers. FFB, funded by industry and government, works annually with 900 UK food and drink producers. For further information visit: www.foodfrombritain.com. For a full list of exhibitors, contact Amanda Kamin at FFB, 020 7468 8581, akamin@foodfrombritain.co.uk