A smart thinking integrated media company has launched its magazine and website onto the Australian market, just 10 days after launching in New Zealand.

McHugh Media, an independent company owned by husband and wife team Michael and Michelle McHugh already has established offices in Sydney and Auckland following its conception in 2007. Michael McHugh already has an impressive track record here in Australia*.

MiNDFOOD delivers information from Australasia and around the world. The website features television, podcast, electronic newsletters, features, recipes, photographs and daily updates www.mindfood.com

The glossy 256-page monthly magazine MiNDFOOD launches with Scarlett Johansson gracing the eye-catching cover of the April issue. Distributed at only 2000 of the nation�s leading newsagents, the initial focus will be given to the website with subscriptions offered online.

The core editorial platforms of Society, Wellness, Environment, Culture, Travel and Food, Brain Teasers and News can be accessed online, and through the pages of the magazine.

Michael McHugh* comments, "Our research showed a gap in the market for a magazine that talked to people on a range of subject matter. That started our journey to create a new business model whereby we put together a dedicated, local team to generate local stories and secure content from across the world. Our target audience does not have the time to read a stack of magazines, but they do enjoy internationally generated articles alongside what is happening closer to home.�

McHugh continues, � We believe MiNDFOOD integrated concept appeals to the general interests of today's time poor consumers. A consumer who is interested in environmental issues, but also wants to see trends in skin care and fashion, travel and food, and culture alongside a website resource. We launched in New Zealand first as the population offers us the perfect trial market. We are obviously dealing with a much larger target audience here in Australia, but we are confident it will filter through as people discover the quality of both the magazine, website and � most importantly- the content."

McHugh Media has an eye on the global market.

For interviews with Michael McHugh, images or copies of the magazine, please contact Michael McHugh on 0061 2 9318 1300 or email Michael@mindfood.com

*Notes to Editor

Michael McHugh has launched magazines in the New Zealand, Australian, UK, European and Asian markets. Awarded Publisher of the Year in New Zealand in 1999, graduating from Stanford University (California), Michael was the first Australasian publisher to take an Australian magazine and launch into China.

He has worked on some of the most successful Australian lifestyle titles including, Vogue Australia, Good Taste, Super Food Ideas, Vogue Living, Gardening Australia, Country Style, GQ and Vogue Entertaining and Travel.

In 2001 Michael launched the internationally successful food magazine, Delicious. It went on to win Launch of the Year and Magazine of the Year; and best consumer Epicurean magazine, in America. As Creator of Notebook magazine, the innovative concept and successful launch of Notebook won many awards, best Newsstand launch, and the 2005 Launch of the year and Marketing Campaign of the year, Notebook launched in Italy in early 2007.