WWW.KOPPARBERGUK.COM / WWW.WORLDLANDTRUST.ORG

Swedish cider brand Kopparberg has joined forces with the World Land Trust and Greene King this summer to create an initiative to support the protection of threatened tropical forests across the world. Running in over 800 Greene King bars across the UK, Kopparberg will make a donation from every bottle it sells between July 7th � July 28th to the World Land Trust (WLT), who in turn will use each donation to save a tree from being cut down in endangered forests across the globe. With the help of Greene King�s customers, Kopparberg hopes to be able to save over 10,000 trees.

Since 1989 the World Land Trust has been working with overseas conservation organisations to in a bid to save threatened tropical habitats across the world. WLT was the first organisation to introduce the �buy an acre of rainforest� concept and since then has helped purchase and protect over 375,000 acres of endangered habitats across the world, which would otherwise have been lost forever.

WLT�s patron Sir David Attenborough believes �The World Land Trust�s policy of buying land is the most direct and certain road to conservation. It deserves the support of all who care about the survival of the wild places of the world.�

Thinking of the environment is something of a Swedish way of life, and is also a key factor in each of Kopparberg�s ciders, as they are made using the finest fruit and the purest naturally occurring soft water, sourced in the town of Kopparberg itself. With the summer upon us, it�s just another great reason to enjoy a chilled bottle of Kopparberg � not that the UK really needed a reason as Kopparberg Pear has become the country�s best selling pear cider since its launch here in late 2006.

Commenting on the programme, Kopparberg UK�s MD Davin Nugent said �We are very proud to be working with two great partners in the WLT and Greene King in our aim of saving 10,000 trees. The Swedish have an excellent track record when it comes to environmental protection, and as a Swedish brand we are delighted to be able to incorporate this in our business here in the UK.�

�In Kopparberg, Sweden, we don�t do complicated�

-Ends-

Editors� Notes:

� Kopparberg Cider is brewed in the town of Kopparberg, Sweden and is made using the finest fruit and unique naturally occurring soft water sourced close to the town. The water is so important to the process that it means Kopparberg will never be brewed anywhere else.

� Kopparberg launched in Scotland two years ago and since then has become the UK�s best selling Pear cider brand.

� Kopparberg Cider is available in the UK in Pear, Apple, Mixed Fruit and Non-Alcoholic Pear variants all have Kopparberg�s trade make semi sweet taste which is lighter and sweeter than other major Cider brands.

� Kopparberg is sold in 500ml bottles and is best served chilled and over ice. Kopparberg Pear Cider and Kopparberg Apple Cider both have an ABV of 4.5% while Kopparberg Cider with Mixed Fruit has an ABV of 4%.

� Kopparberg Cider with Mixed Fruit offers a different twist to the traditional cider flavour. They take their Kopparberg Apple Cider and add the juice of blackcurrants and raspberries to produce a truly distinctive fruity taste, rich in colour and refreshing down to the last special drop. Kopparberg also produce a Non-Alcoholic Pear variant which delivers the same great taste of Kopparberg Pear Cider but without the alcohol.

www.kopparberguk.com

For all press enquiries please contact:

Claire Ashman @ Get Involved Tel: 020 7604 2944 Email: Claire@getinvolvedltd.com

World Land Trust is a registered charity: 1001291

www.worldlandtrust.org