Huddersfield ice cream producer Yummy Yorkshire has joined forces with fellow Yorkshire business, E Oldroyd & Sons Ltd, to launch a new rhubarb flavoured ice cream as part of its commitment to buy and champion Yorkshire produce.

The new 'Rhubarb Pannacotta' ice cream flavour is made using Timperley Early rhubarb, grown by Leeds based E Olyroyds & Sons, who are also known as the 'champion of forced rhubarb producers' and are listed as a Rick Stein Food Hero Producer.

 The rhubarb, which is one of the most popular and earliest commercial varieties, is stewed by hand and then rippled throughout a pannacotta base ice cream made using the milk and cream from Yummy Yorkshire's 150 strong Holstein herd at its farm near Denby Dale. The result is a rich, creamy, pannacotta-flavoured ice cream with a tangy, clean aftertaste.

 

A second ice cream flavour, 'Rhubarb Rhubarb', which was debuted last year, has also been re-launched for the rhubarb season. The flavour provides a double hit of rhubarb, consisting of a blend of rich rhubarb ice cream with extra ripple of beautiful pink cooked Oldroyd's rhubarb throughout.

 

Both flavours have gone on sale at Yummy Yorkshire's ice cream parlour and are also available for restaurants, delis, farm shops and independent retailers to order.

Louise Holmes, who co-founded Yummy Yorkshire with her husband Jeremy in 2007, is responsible for the creation of new flavours. She said: "E Oldroyd & Sons produce some of the best rhubarb I have ever tasted and with them being located on our doorstep in the Wakefield Rhubarb Triangle they were the only company we seriously considered using. We're delighted to be working in partnership with such a renowned Yorkshire producer."

Janet Oldroyd Hulme, the fourth generation of the Oldroyd family to produce rhubarb, is known by the media as the 'High Priestess of Rhubarb' and agreed to let Yummy Yorkshire use the Oldroyd's brand to name the ice cream in recognition of the premium quality of the rhubarb used.

Speaking about the flavour, she says: "Forced rather than outdoor grown rhubarb always results in a superior flavour and quality to any product it is incorporated into. I am delighted to be associated with Yummy Yorkshire Ice cream who are known for their delicious ice cream.

"The use of forced rhubarb in an ice cream has been long overdue and I am delighted that this renowned Yorkshire company is doing so. A true Yorkshire product."

The Yummy Yorkshire ice cream parlour is located south of Huddersfield on the A629 between High Flatts and Ingbirchworth. For further information and directions visit www.yummyyorkshire.co.uk

 

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Issued on behalf of Yummy Yorkshire by Faith PR. Please contact Stefanie Hopkins for further details on 07809 484978/01484 716244 or email Stefanie@faith-pr.co.uk

 

Editor's notes

About Yummy Yorkshire

 

Editor's notes

About Yummy Yorkshire

 

Yummy Yorkshire Ice Cream Company was established in April 2007 by Jeremy and Louise Holmes as a new addition to the family run P Holmes & Son dairy business at Delph House Farm in West Yorkshire.

 

Using fresh milk and cream from the farm's 150 Friesian Holstein herd, Yummy Yorkshire produces luxurious, creamy and smooth ice cream that combines modern and contemporary flavours with traditional values and fresh local ingredients such as strawberries and liquorice. A full selection of flavours is listed on the Yummy Yorkshire website.

 

Yummy Yorkshire ice cream is available at the farm's on site ice cream parlour and coffee shop as well as at Cedar Court Hotel Group, Ripley Castle, Yorkshire Sculpture Park, Hardcastle Crags, Gastro Pubs including the award-winning Butcher Arms at Hepworth, local farm shops, delis, garage forecourts, coffee shops & tea rooms.

 

Yummy Yorkshire Ice Cream has won numerous awards since launching including a commendation at the 2012 Huddersfield Examiner Awards in the 'Huddersfield - Place to Make it' category. It also received a Gold Star rating for its White Chocolate & Cherry Ripple at the 2012 Great Taste Awards. This was followed by 3rd place for their Beetroot ice cream at the 2012 Great Yorkshire Show. A further list of award wins is available on the Yummy Yorkshire website.

 

Yummy Yorkshire is located on the outskirts of Huddersfield off the A629 between Ingbirchworth and High Flatts.

 

Visit www.yummyyorkshire.co.uk for further information.