Following the successful conclusion of the Fairtrade Foundation's Fairtrade Fortnight yesterday, the organisers of next month's Natural & Organic Products Europe have announced which of their exhibitors have chosen to participate in the trade show's popular Fairtrade Trail.

Taking place at London's Olympia on 3-4 April, Natural & Organic Products Europe has built a reputation for being the best place in the UK to source the widest choice of Fairtrade products from producers all around the world. With the FAIRTRADE Mark now recognised by nearly three quarters of the UK's general public, the event's Fairtrade Trail seeks to highlight the wealth and diversity of products on offer across the show floor and encourage visiting retailers to expand the Fairtrade ranges that they offer to their customers.

According to the latest figures from The Fairtrade Foundation, the UK's Fairtrade market has continued to show strong growth, with sales of Fairtrade products - increasing by 40% in 2010 to an estimated retail value of £1.17bn. From drinking chocolate and confectionery, to tea, coffee, spices and cosmetics - below is a selection of exhibitors that will be showcasing products made using ethically sourced Fairtrade ingredients at Natural & Organic Products Europe 2011:

• 21st Century Health (ecosoapia) • Abafoods S.R.L. • Afriteaque • Alara Wholefoods • Anyone4 Tea • Argentine Embassy • Balarama • BaobabSuperfruit.com • Beyond Organic Skincare • Bob's Red Mill Natural Foods, Inc • Boo Boo Products • Canaan Fair Trade • Centella • Clipper Teas • Community Foods • Devon Cottage Organic Fudge • Diar Argan UK - House Of Argan • Doves Farm Foods • Dragonfly & Tick Tock Teas • Dukes Teas - Arya Monk Darjeeling Tea • Easy Bean • Emma Noel • Equal Exchange • Essential Care • Essential Trading Co-operative • Fair Squared • Feeding Your Imagination • Green & Black's Organic • Green People Organic Lifestyle • Hampstead Tea London • HayFever? HayMax • Heath & Heather • Heaven scent incense • Hemp Oil Canada • Himalaya For Natural Fragrances • Ikove Organic Cosmetic • Independent Irish Health Foods • Infinity Foods • Kinetic Natural Products Distributor • Maribao • Melvita • Meridian Foods • Metropolitan Tea Co • Mulebar - Fuel For Adventure • Natural Coffee Company • Natural Trade Brokers • Naturgie • Neobie • Numi Organic Tea • Organic Excellences from Umbria • Organic Monkey Skincare • Phytoscience (Europe) • Pukka Herbs • Radius Toothbrush • Salty Lamps • Statfold Seed Oil • Sud de France Export • Suma Wholefoods • Supernutrients • Suti • Syroma • Technico Flor • Terra Bio Soc. Coop. Consorzio Agricoltori Biologici • The Eco Bath Co. • The Organic Herb Trading Company • The Redwood Wholefood Company Limited • Tiana Fair Trade Organics • UAS Laboratories - The Probiotics Company • Urtekram Body Care • Visionary Soap Company • Viva 4 Life • Weleda • Yes To • Zaytoun CIC • Zotter Chocolate   In total, over 500 exhibitors will take part in Natural & Organic Products Europe 2011. The show annually attracts trade buyers from across the world in their thousands, and over 7,600 attendees walked the aisles of Olympia last year alone.

Natural & Organic Products Europe is free to attend for pre-registered trade visitors. To register, please visit www.naturalproducts.co.uk.

Ends

Media enquiries to: Emma-Louise Jones, PR Executive t: +44 (0)1273 645134 e: ejones@divcom.co.uk

Exhibitor enquiries to: Simon Barry, Event Director t: +44 (0)1273 645125 e: sbarry@divcom.co.uk

Notes to editors:

• Exhibitors featured in this release have chosen to display Fairtrade Trail signage at the show. However, more Fairtrade products will be available across the show floor from other exhibitors. • Fairtrade Fortnight 2011 took place between 28 February and 13 March. The Fairtrade Foundation is a registered charity established in 1992 by CAFOD, Christian Aid, New Consumer, Oxfam, Traidcraft and the World Development Movement. These founding organisations were later joined by Britain's largest women's organisation - The Women's Institute. The Foundation is the UK member of Fairtrade Labelling Organisations International (FLO), which unites 21 national initiatives across Europe, Japan, North America, Mexico and Australia/New Zealand.

• Natural & Organic Products Europe is the UK's biggest trade show for the natural products, health food and organic sectors. It is the key event of the year for independent health store retailers, wholesalers and distributors, supermarket and multiple buyers, and specialist and organic shop owners looking to source the very best in natural products, and organic, biodynamic, fair trade, artisan and local food and drink.

• Members of relevant trade and consumer media can reserve press passes to Natural & Organic Products Europe by contacting Emma-Louise Jones at ejones@divcom.co.uk.

• VISITOR INFORMATION: Admission: Free to all trade visitors Location: The Grand Hall Olympia, Kensington, London W14 8UX Opening hours: Sunday 3 April 9.30-17.30 & Monday 4 April 9.30-17.00 www.naturalproducts.co.uk http://twitter.com/NatProductsShow http://www.facebook.com/pages/Natural-Organic-Products-Europe/100622126677939

• Diversified Business Communications (UK) Ltd (Diversified UK) is a fast growing event organising and publishing company based in Brighton. Diversified UK publishes Natural Products - the industry's leading trade magazine, and the Natural Beauty Yearbook. In addition to Natural & Organic Products Europe, the company also organises camexpo, the UK's leading event for complementary and alternative healthcare, the Independent Health Store Conference, lunch!, and office*.

• Diversified UK is part of Diversified Business Communications, a leading international media company with a successful portfolio of sector leading exhibition, conferences, publications and websites.