On behalf of Anheuser-Busch we�d be delighted to invite you on an exclusive media visit to Busch Farm Huell, the heart of Europe�s premier hop-growing region.

Located in the Hallertau region just outside Munich, Germany, this is one of two Anheuser-Busch farms that play a vital role in ensuring Budweiser uses only the highest quality hops. The visit will be the very first opportunity offered to European media to see the hop fields being harvested and witness first hand the selection process fundamental to the creation of beer.

Please find below further details and activity outline. The trip will depart Wednesday, 13th August returning on Thursday 14th August � scheduled to coincide with the heart of the hop harvest season.

Outline Agenda

Harvest and hop selection process experience led by farm manager and brewing experts Brewmaster evening meal with exclusive beer and food matching menu Visit to Europe�s leading hop research centre (this program produces 70% of all the hop varieties in Germany) Opportunity to meet and interview leading Anheuser-Busch brewmasters and hop farm managers

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We will work closely with you to tailor your experience to match your planned feature.

In the meanwhile, if this is of interest, please contact:

Ruth Law at Trimedia Communications Tel: 0207 0257549 Email: ruth.law@trimediauk.com