Alibi Pomegranate pretox drink is the first product partnership in the globally significant POM354 campaign which assists the replanting of opium poppy fields (as a source of heroin) with new pomegranate orchards. The new flavour joins Alibi Original Citrus, the fresh tasting herbal-citrus drink, in 22 outlets of Geronimo Inns across London and the South East from December 2008 in the busy social season and beyond. A major supermarket listing will start in Spring 2009. www.alibidrink.com Celebrating its first year of success, Alibi is the world's first pretox drink and continues to be one of the top selling drinks in Harvey Nichols foodmarkets around the UK. Alibi has trail-blazed this new sector of drinks offering specific health benefits. It is also stocked in top London clubs, bars, delicatessens, wholefood shops and caf�s. Guide retail price for a 330ml can is �1.50 to �3 (depending on shops / bars / clubs). Alibi can also be purchased by the case direct from www.alibidrink.com. Alibi is innovative in the sector of adult soft drinks. The delicious, fresh tasting Alibi Original Citrus has the flavour of Californian grapefruits and Tuscan limes. New Alibi Pomegranate offers additional benefits based on the antioxidant power of pomegranate juice, which is known to be greater than cranberry or blueberry juice or red wine. Both Alibi flavours are made from natural ingredients including spring water, milk thistle, artichoke and gingko extracts, added vitamins and amino acids. Pretox benefits are designed to prepare the body and process toxins, including those which may typically occur from consuming alcohol. Alibi can be consumed by itself or as a mixer with alcohol in simple long drinks and other cocktails. The innovation lies in its distinct difference from detox products and regimes which deal with toxins at a later stage.

Philanthropic initiatives and POM354 Alibi is the first new product partnership in the POM354 global initiative. Alibi creator Oliver Bolton is an active founding member, and is proudly working with POM354. For every can of Alibi sold, Alibi will donate 5p towards POM354's work in Afghanistan: aiming to reduce the country's heroin output and replace the opium poppy fields with pomegranate trees. Three poppies, once processed, are required to make one shot of heroin; so for every can sold, there is the potential of one less shot of heroin on the streets. International awareness of POM354 was boosted by Press and BBC TV World News in Autumn 2008 prior to the new Alibi Pomegranate launched in December 2008 POM354 is the globally significant initiative by James Brett, to provide a viable alternative for the local farmers, as well as having potential to reduce the world's opium and heroin production by over 90 percent. [More news to come of a major London event in February 2009].

The potential of the functional soft drinks sector Alibi most closely belongs to the small but notably dynamic category of nutraceuticals, which are products with ingredients that provide specific health benefits. The proposition behind Alibi is to help your body prepare for the challenges of daily life such as a late night out with friends, a demanding day, a long haul flight, and more. [The potential and trends of functional drinks are tracked by Mintel, Zenith, trendhunter.com] Alibi has identified three principal pretox usage groups - Sports: Alibi contains 100% RDA of all key B vitamins to bolster your metabolism so muscles work more efficiently. - Academic: The 100% RDA of B9 and B12 are responsible for stimulating brain cell production and metabolism, to help you concentrate better. - Party and pretoxification: The six natural herbal extracts help support your vital organs, and the amino acids and C vitamin support the production of antioxidants, as well as bolstering defence against colds.

Where to buy Alibi Food stores - Harvey Nichols (Knightsbridge in London, Edinburgh, Manchester, Birmingham, Leeds, Bristol); Fortnum & Mason in Piccadilly, London; Caff� Gusto sandwich outlets in Bristol. Pubs - The award-winning estate of 22 Geronimo Inns outlets in London, Kent and Surrey are known for serving discerning drinks and food in stylish pub surroundings. From Chelsea's lively rendezvous, The Builders Arms, to the popular neighbourhood East Hill in Wandsworth, they are amongst the best of the new generation of pubs. The Betjeman Arms at St Pancras Station and The Five Tuns at Heathrow Terminal 5 are also the ideal places to pretox with Alibi and get set before a long haul flight. www.geronimo-inns.co.uk Cocktail bars and clubs - These including Mahiki and Kitt's in London, and other landmark cocktail bars, such as Tokyo in Newcastle and Java in Bristol. Harvey Nichols Fifth Floor Bar in London serves The Perfect Alibi cocktail, �10.95. Created by Jim Jones, expert mixologist at Harvey Nichols, it mixes Alibi with Stoli Razberi, cr�me de mure, cloudy apple juice and cranberry juice. Direct from Alibi: In packs of 24 x 330ml cans for �24 plus �5 delivery, from www.alibidrink.com. Standard next working delivery service is offered.

Consumers and taste experts Launched in December 2007 by award-winning young entrepreneur Oliver Bolton, Alibi has enjoyed a phenomenal swell of interest, as experts have been swift to request and trial it. Alibi has been served at specialist events, through to consumer and celebrity parties. Diverse events in 2008 included: - High profile events preceding the London Marathon, thereby reinforcing its intrinsic pretox benefits to consumers. - At the International Wine Challenge, Alibi was consumed by judges during the intensive judging fortnight, where 400 drinks industry professionals taste 9,000 different wines. - Harvey Nichols' expert mixologist Jim Jones chose to create The Perfect Alibi cocktail for Pharrell Williams' party. - High energy parties include: The annual GQ Men of the Year Awards; The Grand Prix Ball at Silverstone; the Nokia Comes with Music launch, and many music industry parties and festivals. - In a gourmet environment, for Channel4's Gordon Ramsay: Cookalong Live, the consumer audience enjoyed Alibi in the new series.

International First export markets for Alibi include Malta, the Caribbean and Australasia, where Alibi has entered the market via well established distributors.

Alibi creator, Oliver Bolton Oliver Bolton, whose company Solution Sciences represents and markets Alibi, comments, "Alibi is an advanced, break-through product. We have sourced proven functional ingredients, but the potential of Alibi relies not solely on its scientific merits. Its long-term appeal comes from the fact that Alibi is a delicious drink that perfectly fits into the lifestyle requirements of contemporary consumers. A unique taste and functional profile makes new Alibi Original Citrus and Alibi Pomegranate a different proposition altogether from mixes such as vodka plus an energy drink. One only has to see the success of popular bar calls such as 'vodka & Red Bull' to gauge that bars and consumers are ready for a similarly adventurous.. "Consumers who explore healthier lifestyle options are rightfully demanding about the integrity of any product which may help them on this route. But beyond the science, what is crucial is the product's practical usage. Alibi certainly has relevance as an active product. In this first year already, Alibi has won the right endorsements from experts, and assurance of its appeal in real-life environments and usage. It also has the right image. Its availability in bars and clubs means that it is socially appealing, when groups of people are together. Now that it is easily available in the high street, people can include Alibi as part of their regular social week." Coming from a professional background in clubs and social events organisation, Oliver Bolton (25) researched consumer social drinking patterns extensively as part of Alibi's two year product development. Financial backers and development advisers to Alibi include a former Chairman of Seagram Distillers plc and President of the Chivas and Glenlivet Group. Oliver Bolton is named by Courvoisier as a new Courvoisier Future 500 member, rewarding new entrepreneurship. www.alibidrink.com. For trade enquiries, please contact Solution Sciences Ltd Telephone +44 (0)20 8993 4488 www.alibidrink.com -Ends- For more press information, active ingredients sheet, photos, interviews, and editorial samples [from 6 January 2009]: Su-Lin Ong, PR 020 8747 4843 07973 519176 sulinong@aol.com