Sprinkle a little Divine inspiration into your Christmas festivities!

Read on for a host of new and irresistible seasonal products from the leading Fairtrade chocolate company �

Divine Chocolate, the UK�s leading Fairtrade chocolate brand co-owned by cocoa farmers, is introducing some fabulous new editions to its Christmas product range. Christmas 2008 sees the launch of a dark chocolate advent calendar � the very first dark chocolate Fairtrade calendar on the market! Two new flavours of boxed chocolates are also launching this season making Divine the perfect choice for giving and sharing, celebrating and indulging.

And from 1st December you can buy Divine gift combinations at our very own website: www.divinechocolateshop.com. A range of gift selections will be available to purchase online making Divine online the perfect place to stock up on chocolate treats this Christmas.

LAST CHANCE BEFORE 1st DECEMBER! Launched this year in response to huge customer demand, the Divine Dark Chocolate Advent Calendar features Divine�s award-winning 70% dark chocolate. Both the dark and milk chocolate calendars feature a richly-coloured scene inspired by the bustling market in Kumasi � the biggest open air market in West Africa � and the story of the nativity. The Christmas tree at the heart of the market scene is decorated with golden Adinkra symbols, the traditional emblems of West Africa, and their meanings are explained on the reverse of the calendar. The illustration was designed by Helen Mills and comes in a brown version for the milk chocolate calendar and a black version for the dark chocolate calendar. Behind each window is a heart shaped piece of Divine chocolate � and with two flavour options to choose from, both milk and dark chocolate fans will be content!

� Milk Chocolate Calendar RRP �3.75 from Waitrose, Oxfam, www.ethicalsuperstore.com � Dark Advent Calendar RRP �3.75 from www.ethicalsuperstore.com

Three tempting varieties of Divine boxed chocolates are on sale now:

The sophisticated new packaging of the Divine Dark, Milk & White Chocolates make an ideal gift idea this Christmas. The box comprises a gorgeous assortment of 18 hand-finished chocolates including pralines, caramels, hazelnuts, mocha and fruit flavours. As with all Divine products, the chocolates are Fairtrade certified and are flavoured using completely natural ingredients. They come packaged in an elegant black box adorned with gold West African Adrinkra symbols. Each emblem carries its own meaning and is a stunning visual celebration of Divine�s Ghanaian heritage. The 225g box is available at Waitrose, Oxfam, Liberty, The General Trading Company and online at www.ethicalsuperstore.com (RRP �10.99).

The Divine Marc de Champagne Milk Chocolate Truffles consists of 16 hand-finished milk chocolate truffles with a champagne ganache. The truffles are beautifully packaged in Divine�s distinctive brown and gold livery, making this a sophisticated gift idea as well as the perfect finale to all your Christmas entertaining. Available from Oxfam stores nationwide, Liberty and The General Trading Company in London and online at www.ethicalsuperstore.com from September (RRP �9.99 for 200g box).

Divine has also launched Divine Strawberry White Chocolate Truffles � a box of 16 hand-finished creamy white chocolates with a light strawberry ganache. Inspired by that quintessential taste of high summer - strawberries & cream � these wonderfully evocative chocolates are set to be a sure-fire winner with all the family. Because Divine only uses natural ingredients in its products, the real strawberries used as flavouring ensure that the flavours really sing out. Available from Oxfam stores nationwide, the General Trading Company in London, and online at www.ethicalsuperstore.com (RRP �9.99 for 200g box).

Another new gift option is a presentation case of twelve slim individually wrapped dark and milk chocolate 14g bars. The Divine 70% Dark and Milk Chocolate Mini Bars are a mix of six smooth milk chocolate bars and six bars of Divine�s acclaimed 70% dark chocolate. They come beautifully decorated in Divine�s black, brown and gold brand livery and make an ideal choice for stocking fillers, as finger food at buffets or as token gifts. Available at Oxfam, Liberty and www.ethicalsuperstore.com, RRP �4.99.

Other Divine seasonal favourites include the six bar presentation case of 70% dark chocolate 14g bars (RRP �2.25), Divine Milk Chocolate Gold Coins (RRP �1.69 from Lakeland, National Trust shops and www.ethicalsuperstore.com), and Milk Chocolate Mini Christmas Puddings from Divine�s sister brand Dubble (RRP �1.69, 90g bags at www.ethicalsuperstore.com) for children. The newly packaged Divine tropical collection of 70% chocolate covered exotic fruits and nuts are another fantastic way to experience Divine and make an exotic addition to a party or dinner table. They are available now from Waitrose, Oxfam and www.ethicalsuperstore.com (RRP�3.50).

The Divine product range is continually expanding and this year sees even more exciting developments because Divine is celebrating its 10th anniversary! All the tempting Divine products described above are made using only the finest cocoa beans from smallholder farmers in Ghana. 45,000 farmers across the country, who belong to the Kuapa Kokoo co-operative, supply all Divine�s high quality cocoa and cocoa butter and because the entire Divine range is Fairtrade certified, they are guaranteed a fairer and more empowering deal. As the farmers also own a 45% stake in the business this means they contribute to the running of the company and share in the profits.

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Editors Notes:

� For more details about the Divine range of Fairtrade chocolate and the story of Divine and Kuapa Kokoo visit www.divinechocolate.com

� For sales and stockist enquiries contact alistair@divinechocolate.com or find more details on www.divinechocolate.com

� Divine Chocolate Ltd is co-owned by Kuapa Kokoo, a co-operative of 45000 cocoa farmers in Ghana who grow the Fairtrade beans for Divine and Dubble, and who share in the profits.

� All Divine products carry the Fairtrade Mark. This is an independent guarantee certified by the Fairtrade Foundation that the ingredients are sourced under internationally agreed fair trade terms and conditions. These include a guaranteed, secure minimum price, an extra social premium payment for the farmers to invest in their own community programmes, long term trading contracts, decent health and safety conditions � all aimed at empowering farmers to make their own improvements to living standards and prospects for the future

� Divine Chocolate has won a number of prestigious awards. These include Good Housekeeping�s Favourite Fairtrade Product 2008 and Best Food Brand in the SHE magazine Ethical Awards 2007. Divine Chocolate Ltd was awarded Best Social Enterprise 2007 at the Enterprising Solutions awards run by the Office of the Third Sector.

� The UK chocolate market alone is worth approximately �3.4 billion a year: if Fairtrade products can capture even a small proportion of that market, producers in developing countries gain real benefits.

Please contact Charlotte Borger or Rosanna Mayhew on 0207 378 6550 or charlotte@divinechocolate.com / rosanna@divinechocolate.com for images and more information.