Welsh food and drink producers are preparing to travel across �the pond� for the 54th Summer Fancy Food Show in New York (June 29 � July 1)

Held at the Jacob K. Javits Centre, the 2008 show promises to be the largest ever with 140,000 products, 2,300 exhibitors from 73 countries, and 52 international pavilions.

Organised by International Business Wales on behalf of the Food and Market Development Division within the Welsh Assembly Government, seven Welsh companies will be exhibiting under the True Taste banner, three for the first time.

Making its True Taste debut at the event will be Britain�s only dedicated organic production smokehouse - The Organic Smokehouse.

The Powys company recently launched its new packaging featuring images from its natural surroundings such as oak leaves and sawn wood to convey the natural qualities of its smoked products which include salmon, cheese, butter, salt, olive oil, and salmon mousse.

Artisan millers, Matt and Anne Scott of Bacheldre Watermill will be making their first trip across the �pond� too with their organic flours.

Traditional water and electrically operated equipment and only the highest quality organic grain and seeds are used to produce the flours which are Soil Association approved. Eight flours will be exhibited including its Oak Smoked Stoneground Strong Malted Blend Flour, Malted 5 Seed Flour, Strong Unbleached White, Strong 100% Wholemeal, Strong Malted Blend, Plain White, and Spelt & Rye.

Also making its debut at the New York Summer Fancy Food Show will be Collier's Powerful Welsh Cheddar, marketed by Fayrefield Foods Ltd.

Collier�s remarkable taste and unusual heritage made it a double winner at Nantwich (UK) one of the world�s most prestigious cheese shows, and is now the largest and most successful Welsh cheese brand in the UK.

The Hurns Brewing Company, which produces the Tomos Watkin range of beers debuted in America in 2006, and following a trade mission to New York organised by International Business Wales secured a deal with state-side distributor St Killian to import and distribute its beers to 50 US states.

Hurns will be continuing its drive into the America market and during the Summer Fancy Food Show will be taking orders for St Killian.

The Anglesey Sea Salt Company / Halen M�n will be showing its range including the new organic celery sea salt and the company�s new 10g tubes of Halen M�n vanilla, organic spiced, oak smoked, pure and organic celery salts, which are perfect for picnics and gift baskets.

Halen M�n�s oak smoked sea salt has recently been included on the menu at one of New York�s top restaurants, Gordon Ramsay at The London. The sea salt is one of the ingredients in a new dessert produced by the two Michelin-starred restaurant, and its inclusion is the result of a lunch held in February at the restaurant for New York media, hosted by the Welsh Assembly Government, Visit Wales and Welsh Rarebits as part of Wales Week USA.

Queens Award for Enterprise; International Trade Winner 2008, �Drink Exporter of the Year� and �Welsh Exporter of the Year� at the 2007 Food from Britain Export Awards, Llanllyr Water Company will be showing its whole range of Llanllyr Source still and sparkling water in 750ml and 330ml glass bottles.

The True Taste Award winner which was also judged best tasting British water by Imbibe Magazine will also be showing its new 100% recyclable 330ml cans of still and sparkling water. The company is fully licensed to sell in New York State and all over the USA.

The Patchwork Traditional Food Company, which now produces its p�t�s in America as well as Wales, will be unveiling its vibrant new-look packaging at the Show.

Produced in Selinsgrove, Pennsylvania the p�t�s are primarily sold in America in specialty food stores and high-end independent supermarkets such as, Dean & DeLuca, Fairway, Amish Market and Graces Marketplace.

On show in New York will be six varieties of p�t�: Brandy & Herb, Triple Sec & Orange, Tequila & Cranberry, Bourbon & Blueberry, Mushroom & Garlic, and Welsh Dragon�s P�t� (Venison Liver with Chile)

-Ends-

Contact: Sheila Coleman Tel: 01792 410994 / 07968 357474 Email: sheila@colemanroberts.co.uk

NOTES TO EDITORS

For further information about companies and products please contact:

The Hurns Brewing Company The Kingsway Fforestfach Industrial Estate Swansea SA5 4DL Contact: Connie Parry Email: beer@hurns.co.uk Tel: 01792 560020

Website: www.hurnsbeer.co.uk

The Anglesey Sea Salt Co. / Cwmni Halen M�n Brynsiencyn Llanfairpwllgwyngyll Anglesey LL61 6TQ Contact: Alison Lea-Wilson Tel: 01248 430871 Email: alison@seasalt.co.uk

Website: www.seasalt.co.uk

The Patchwork Traditional Food Company Llys Parcwr, Ruthin North Wales LL15 1NJ Contact: Marcus Carter Tel: 01824 705832 Email: marcus@patchwork-pate.co.uk

Website: www.patchwork-pate.com

Llanllyr Water Company Talsarn Lampeter Ceredigion SA48 8QB Contact: Patrick Gee Tel: 01570 470 788 Email: patrick@llanllyrwater.com

Website: www.llanllyrwater.com

The Organic Smokehouse Oak Meadow Bacheldre Church Stoke Montgomery Powys SY15 6TE Contact: Michael Leviseur Tel:01588 660206 Email: michael@organicsmokehouse.com

Website: www.organicsmokehouse.com

Fayrefield Foods Ltd (Collier�s Powerful Welsh Cheddar) Englesea House Barthomley Road Crewe CW1 5UF Contact: Chris Swire Tel: 01270 589311 Email: chriss@fayrefield.com

Website: www.fayrefield.com

Bacheldre Watermill Churchstoke Montgomery Powys SY15 6TE Contact: Matt & Anne Scott Tel: 01588 620489 Email: info@bacheldremill.co.uk

Website:www.bacheldremill.co.uk