When the new £1.6million Food Hall opens at next weeks Royal Welsh Show in Builth Wells (July 19-22), the doors will open on a taste experience like nothing that has gone before.

The Welsh Assembly Government-managed Food Hall has become one of the major attractions of the Royal Welsh Show, creating an invaluable shop window for Welsh food and drink producers at an event which annually attracts more than 200,000 visitors.

The new Food Hall will be officially opened at 11am on the first day of the Show (Monday July 19th) by Rural Affairs Minister, Elin Jones.

She said: The new food hall on the showground at Llanelwedd will be a stage for more Welsh food and drink producers to show their quality products to the public and I look forward to officially opening and visiting it during the Royal Welsh Show.

With double the exhibition space of the old building, the new Food Hall provides companies with larger unit space, and better access to water and electricity.

The individual stands are larger than those in the previous Food Hall, giving exhibitors more space to promote themselves and their products.

Fifty-four food and drink companies are showcasing their products, as compared with 44 at the old hall, from meat and cheese to cakes and cider.

Among them are a number of ice cream companies, which were previously situated outside the Food Hall, the increased space allowing them to come in from the cold and take their place among the foodie throng. Among them will be Food Hall newcomer, Môn ar Lwy from Anglesey who produce artisan ice creams with a contemporary twist.

There are several new faces too including Cwmbran butchers Douglas Willis, Caws Rhydydelyn, Cooper & Parish Ltd, ..Blodyn Aur, Welsh Cottage Cakes, Blue Wood Cottage Berry Farm Ltd, and The Celt Experience.

While a large proportion of the exhibitors are True Taste Award winners such as tomato producers Stubbins Marketing Ltd, Patchwork Traditional Foods, The Hurns Brewing Company, and Caws Cenarth Cheese.

Many show-goers make a bee-line each year for the Food Hall to buy their favourite products from Food Hall stalwarts like Llaeth y Llan, Popty Cara, Ralphs Cider, and Tregroes Waffle Bakery Ltd.

The new Food Hall also has on-site cold storage facilities, an integral food crèche for visitors to leave their purchases and collect later, dedicated parking for refrigerated vehicles, and a service bay with wide access for deliveries.

One of the most ambitious projects completed at the Royal Welsh Showground, the funds currently standing at £1,630,195 have been mainly raised by the feature counties of Carmarthen (2005), Clwyd (2008), Glamorgan (2009) and this years feature county, Ceredigion.

The Royal Welsh Centenary Fund, to which all the counties of Wales contributed in 2004, has also made a substantial contribution to the Food Halls construction.

Ends.

NOTES TO EDITORS

For more information about products and food and drink companies exhibiting in the Royal Welsh Show Food Hall please contact:

Brynderi Honey Farm Blaenwaun Whitland Carmarthenshire SA34 0JD Tel: 01994 448653 Email: sales@brynderihoneyfarm.com Website: www.brynderihoneyfarm.com

A small family-run apiary Brynderi Honey Farm produces a range if honey ice cream and will have an even greater range of flavours at this year Show along with Honey Fruit Sorbets which will be making their debut. Also available will be Brynderis honey marmalades and a range of honey products. The company extends its beekeeping activities world-wide by bottling the world famous Manuka Honey for distribution throughout the UK, Europe, and Middle East.

The Unusual Food Company Ystalyfera Victorian Market 43-45 Commercial Street, Ystalyfera SA9 2AB Tel: 01639 849999 Email: imesswithmuffins@aol.com Website: www.unusualfoodcompany.co.uk

The speciality bakers and producers of fine foods will be showing a number of sweet and savoury products. New at the Show will be a Rabbit, Pancetta & Leek Pasty, and the company has also produced a celebration chutney to commemorate the new Food Hall. Also a Wild Venison Dinner Pasty and a new gluten-free savoury breakfast muffin (sundried tomato, Italian herb and smoked bacon) will be launched at the Show.

The Original Welsh Oggie Company 43 Moors Bank St Martins Oswestry SY10 7BG Tel:01295 713930 Email: pwilliams1234@hotmail.co.uk Website: www.welshoggie.co.uk A meal in itself the giant traditional Welsh Oggie containing Welsh beef, leeks, potato, onions & gravy is very popular with showgoers. Regular size Welsh Oggies are also available including: Welsh Lamb, Mint, Potato, Carrots & Onions; Welsh Steak, Stilton Cheese, leeks, Potato & Onions; and Welsh Goats Cheese, Sweet Potato, Spinach & Red Onion. Jumbo Sausage Rolls and Welsh Cakes are also on the menu, while new products being launched include a Welsh Pork range: Hand Crimped Welsh Huntsman Pie (Welsh Pork, Turkey & Stuffing), Pork & Pickle Pie, and a Large Pork Pie. Stubbins Marketing Ltd Rhymney Valley Nursery Began Road St Mellons Cardiff CF3 6XL Tel: 029 20795867 Email: cettina.marchione@stubbins.com Website: www.stubbins.com

Visitors to the Royal Welsh Show will have the chance to try delicious home-grown tomatoes produced by Stubbins Marketing Limited; a family business specializing for over 30 years in growing protected salad crops in Wales, Essex and Cambridgeshire. All the tomatoes on display - Amoroso Vine tomatoes and Cherry Piccolo - will be from Stubbins award winning Rhymney Valley Nursery situated in Old St Mellons, Cardiff.

The Breconshire Brewery Ffrwdgrech Industrial Estate Brecon Powys LD3 8LA Tel: 01874 623 731 Email: sales@breconshirebrewery.co.uk Website: www.breconshirebrewery.com

Brewed with UK grown barley and hops with water from under the Brecon Beacons, Breconshire Brewery will have six of its award-winning beers at the Show: Golden Valley, Night Beacon, Cribyn, Red Dragon, Ramblers Ruin, and Winter Beacon. At the Show the company will be launching a new version of Wild Beacon which has been brewed in conjunction with Brecknock Wildlife Trust and contains elderflowers, nettles and local honey.

Ferrari's Coffee Unit 2 Penllwyngwent Industrial Estate Saville Road Bridgend CF32 7AX Tel: 01656 840020 Email: info@ferrariscoffee.co.uk Website: www.ferrariscoffee.co.uk

Importers and coffee Roasters Ferraris supply own quality blends of beans and filter coffee for the catering and domestic market. The company also supplies Fair Trade teas and coffee and will be launching its Fair Trade blend at the show.

Celtic Country Wines Windy Rise Winery Beulah Newcastle Emlyn Ceredigion SA38 9QJ E-mail: enquiries@celticwines.co.uk Website: www.celticwines.co.uk Tel: 01239 858888

The family run winery has a long established reputation for producing award winning traditional fruit wines and now produces over 20 different liqueurs and wines. The company will be launching its new brand at the Royal Welsh Show.

The Hurns Brewing Company Ltd Hurns House The Kingsway Swansea West Business Park Fforestfach Swansea SA5 4DL Tel: 01792 560020 Email: connie@tomos-watkin.com Website: www.tomoswatkin.com

The family owned company produces the award-winning Tomos Watkin range of traditional ales and lager including Cwrw Braf, OSB, Cwrw Gaeaf and Cwrw Haf, as well as Taffy Apples Cider.

Toffoc Ltd Bryn Mair Llanbedrgoch Anglesey LL76 8TZ Tel: 01248 852159 or 852921 Email: info@toffoc.com Website: www.toffoc.com

Inspired by the Alpine ski slopes Toffoc toffee flavoured vodka is available in 70cl bottles 5cl miniature bottles. Strong (27.5% ABV), it's not too sweet and has a crystal clear golden colour.

The Celt Experience Unit 2E Hills Court Pontgwindy Industrial Estate Caerphilly CF83 3HU Tel: 029 20867707 Email: celt@theceltexperience.co..uk Website: www.theceltexperience.co.uk

The Celt Experience combines modern brewing equipment with ancient Celtic brewing methods creating flavoursome and holistic beers. Celtic history is the inspiration behind the range of organic ales and hand crafted lager, and available at the Show will be organic real ales - Celt Golden, Celt Bronze and Celt Bleddyn along with the companys Welsh premium bottle lager, Cwrw Celt.

The Patchwork Traditional Food Company Llys Parcwr, Ruthin North Wales LL15 1NJ Tel: 01824 705832 Email: sales@patchwork-pate.co.uk Website: www.patchwork-pate.co.uk

Award-winning Patchwork produces over 100 pates, including Chicken Liver with Brandy & herbs, Welsh Dragon venison & Chilli, and Snowdonia Cheddar Cheese Pate with Chives & Welsh Ale. New at this years Show will be Organic Spelt & Oat Biscuits, and vegetarian meals: Risotto Prima Vera, Cous Cous with Sun Dried Tomato and Pine Nuts, and Chilli Con Quinoa.

Blue Wood Cottage Berry Farm Ltd Bettisfield Whitchurch Shropshire SY13 2LB Tel: 01948 710525 Email: info@bluesauces.com Website: www.bluesauces.com The small fruit farm specialises in growing blueberries near Wrexham. The company has diversified from selling fresh fruit to creating and producing a range of blueberry based sauces, syrups, salad dressings and drinks mixers. The company will be showing its ten strong range of BLUE products at the Show including: Blue Savoury Sauce, Spicy Sauce, Sweet Syrup, Cloud Dressing, Thunder Dressing, Lightening Dressing, Summer Drinks Mixer, Cool Drinks Mixer, Festive Drinks Mixer. Also in association with the Food Technology Centre, Llangefni, the company will be launching its Blue Chocolate Sauce

Homemade Country Preserves 10 Moorfield Avenue, Clarbeston Road, Pembrokeshire SA63 4UU Tel: 01437 731553 Email: countrypreserves@aol.com Website: www.homemadecountrypreserves.co.uk

The award-winning company produces over 100 varieties of marmalades, jams, chutneys and pickles. The range also includes reduced sugar and no sugar products. New at the Show will be Chilli Jam a sweet product if red wine & peppers with a hint of chillies and Country Pickle which is a mix of vegetables & spices in a tangy sauce.

Ralph's Cider & Perry Old Badland New Radnor Powys LD8 2TG Tel: 01544 350304 Email: james@ralphscider.co.uk Website: www.ralphscider.co.uk The multi award winning traditional Farmhouse Cider and Perry producer is a stalwart of the Royal Welsh Food Hall. The company will be launching a new line of Sparkling Perry at this years Royal Welsh Show.

Condessa Welsh Liqueurs Bryn Maethlu, Llanfaethlu, Anglesey. LL65 4NW. Tel: 01407 730021 Email: enquiries@condessa.co.uk Website: www.condessa.co.uk

Condessa produces a range of Welsh liqueurs, including two cream liqueurs the award-winning Original Welsh Cream Liqueur and Praline Welsh Cream. Three fruit liqueurs will also be available at the show Apricot, Black Cherry, and the award-winning Sloe Gin. Also available will be two citrus liqueurs, Lemoncello and the companys new Key-Lime cello which will be launched at the Show.

Welsh Brew Tea (Adwell Foods) Whitecliff House 57 Higher Lane Langland Swansea SA3 4PD Tel: 01792 363391 Email: info@welshbrewtea.com Website: www.welshbrewtea.com

Adwell Foods offers a range of retail, gift and catering teas. Exported across the globe, the companys Welsh Brew Tea is bilingually packed and blended specially for Wales. The company will be launching its new 125g loose packaged Welsh Brew Tea at the Show.

Gwynt y Ddraig Cider Llest Farm, Llantwit Fardre Pontypridd, CF38 2PW Tel: 01443 209852 Email: bill.george@gwyntcider.com Website: www.gwyntcider.com

Gwynt y Ddraig will be offering their full range of traditional farmhouse draught and bottled ciders and parries. Among them will be Black Dragon which was judged Champion Cider at the International Cider Competition in May and Welsh Cider Champion at CAMRAS Welsh Beer & Cider Festival in Cardiff in June. The companys new 3 litre cider boxes of Farmhouse Scrumpy will be on sale for the first time at the Royal Welsh Show.

Brecon Mineral Water Trap Carmarthenshire SA19 6TT Tel: 01269 853498 Email: c.pratley@breconwater.co.uk Website : www.breconwater.co.uk

Brecon Carreg Welsh Natural Mineral Water is available in still and sparkling variants, individual bottles and retails and wholesale multi- packs, as well as a childrens range. In 2009 the company won the silver medal for the Best Natural Mineral Water (still) at the British Bottlers institute Competition.

Mountainview Ice Cream Ffrwdwen Capel Isaac Llandeilo SA19 7TR Tel: 01558 685316 Email: mary@mountainviewicecream.co.uk

Made from milk from Mary and Terry Jones dairy herd, Mountainview Ice Cream is rich and smooth and is made with only natural ingredients in a range of delicious flavours in tubs and cones.

Sub Zero Ice Cream Ely Industrial Estate Williamstown RCT CF40 1RA Tel: 01443 441159 Email: kevin@iamsubzero.com Website: www.iamsubzero.com & www.subzerocakes.com

Sub Zero makes premium dairy ice cream and sorbets using local produce where possible, supplying the retail and food service sectors. The company, which currently holds the title for the Best Dairy Ice Cream in the UK, will have more than 25 flavours on its stand at the Royal Welsh Show.

Really Welsh Trading Company Really Welsh Pavilion SWALEC Stadium Cardiff CF11 9XT Tel: 07855 959573 Email: shwmae@reallywelsh.com Website: www.reallywelsh.com

From its origins growing leeks and daffodils the award-winning Really Welsh Trading Company has moved into producing 100% Welsh ready meals, beef burgers and ice creams which take their names from Welsh popular culture such as Swirley Bassey, Why, Why, Why Vanilla and Merlin & Triple Chocolate Crown. The company will be launching its new range of Really Welsh Milk, Really Welsh Cream and Really Welsh Butter at the Show.

Franks Ice Cream Capel Hendre Ind. Est Ammanford Carmarthenshire SA18 3SJ Tel: 01269 832 400 Email: sales@franksicecream.co.uk Website: www.franksicecream.co.uk

Established in 1920, Franks makes a range of award-winning premium dairy ice creams. Proud of its Welsh origin, in 2009 the company won the National Ice Cream Competition for the UKs Best Ice Cream. New flavours this year are Strawberry & Clotted Cream and Cherry Chocolate Brownie. The company supplies all hospitals in Wales with a special recipe ice cream, and the range also includes a diabetic variety, and two new flavours will be available at the Show.

Trioni Ltd Ffosyficer Abercych Boncath Pembrokeshire SA37 0EU. Tel:01239 682572 Email: sales@trioni.com Website: www.trioni.com

Pembrokeshire based Trioni Ltd produces and sells fresh organic Welsh milk. The company also produces the award-winning Daioni range of branded flavoured Welsh organic milk drinks in strawberry, chocolate, banana flavours. Low in sugar and fat and contain no artificial flavourings or colours, they are packaged in handy 250ml and 125ml cartons.

Caws Cenarth Cheese Ltd Glyneithinog Lancych Boncath SA37 0HL Tel: 01239 710432 Email: info@cawscenarth.co.uk Website: www.cawscenarth.co.uk

Multi award-winning artisan cheese producers Caws Cenarth will have a range of its cheeses at the Show. Perl Wen soft white, Perl Las blue, Cenarth Caerffili, Golden Cenarth, Cennin Cenarth (with leeks), Tomi-Twym (with tomato & chilli), Brandy-Braf (with apricot brandy) and Caws Cryf are joined by a new cream cheese with cracked peppercorns.

Llaeth y Llan /The Village Dairy Tal y Bryn Dairy Llanefydd Denbigh LL16 5DR Tel: 01745 540256 Email: llaeth@villagedairy.co.uk Website: www.villagedairy.co.uk

Fourteen flavours of fruit yogurt along with four scrumptious liqueur desserts will be on offer from Llaeth y Llan. The family-run business is celebrating 25 years producing yogurt, and over the last quarter of a century has received numerous plaudits including a True Taste Award.

Sanclêr Organic Glancynin St Clears Carmarthenshire SA33 4JR Tel: 01994 232999 Email: sanclerorganic@aol.com Website: www.sanclerorganic.co.uk

Sanclêr Organics Original Smooth Cheese is based on a traditional recipe and made with Welsh milk - are ideal for dipping, spreading, and cooking. There are four flavours: Natural, Basil & Garlic, Chives, and Dill & Mint. New this year are three new fabulous sweet varieties. Seville Marmalade, Apricot, and Lemon Curd. Caws Rhyd y Delyn Rhyd y Delyn Fawr Pentraeth Anglesey Tel: 01248 450229 Email: menaijones@hotmail.com

Making its Food Hall debut is Caws Rhyd y Delyn, a new Camembert style cheese produced by the Jones family at their Anglesey farm. The creamy, soft cheese is available in two varieties plain or with samphire (sea asparagus).

Aeron Jersey Dairy Products Ltd Penlanwnws Bwlch Llan Lampeter SA48 8QH Tel: 07979 338883 Email: aeronjersey@yahoo.co.uk

Aeron Jerseys luxury dairy ice cream is made with milk and cream from their pedigree Jersey cows grazing in the Aeron Valley. The range of flavours includes: Strawberry, Cinnamon, Lemon Meringue, Coconut, Cranberry & Redcurrant, and the prize-winning Vanilla.

Llanfaes Dairy Ice Cream 19 Bridge Street Llanfaes Brecon Powys LD3 8AH 01874 625892 Email: info@llanfaesdairy.co.uk Website: www.llanfaesdairy.co.uk

Llanfaes Dairy will be taking a selection of artisan ice creams and fruit ices made to an old Italian recipe. The ice cream is made using fresh milk and cream and where possible locally produced fresh fruit. At the Show favourite flavours including Lemon Cheesecake and Raspberry Pavlova will be available along with the companys new Rhubarb Crumble.

Môn ar Lwy Tyn Rallt Trefdraeth Bodorgan Anglesey LL62 5HL Tel: 01407 840178 Email: monarlwy@googlemail.com Website: www.monarlwy.co.uk

Artisan ice cream producer Môn ar Lwy deviates from the norm with its luxurious ice cream creating traditional flavours with a contemporary twist. Available at the Show will be the companys Great Taste Award winning Bursting Blueberry, along with flavours such as Perfect Chocolate Praline and Homemade Heavenly Honeycombe. One of Môn ar Lwys most recent creations of Bara Brith ice cream which is made using Bara Brith from the True Taste Award-winning Cae Groes Bakery.

Calon Wen Organic Dairy Co-operative Unit 4 Spring Gardens Whitland Carmarthenshire SA34 0HZ Tel: 01994 241481 Email: info@calonwen-cymru.com Website: www.calonwen-cymru.com

Calon Wen will be selling and offering samples of its milk a cheese (which has just been named best vegetarian cheese by Cook Vegetarian Magazine). Also available to buy will be Calon Wens butter.

The Blaenafon Cheddar Company 80 Broad Street Blaenavon NP4 9NF Tel: 01495 793123 Email; achunkofwales@btinternet.com Website: www.chunkofcheese.co.uk

The small family-run business produces a range of speciality hand made Welsh cheddar cheeses and soft Welsh goats cheese. In addition to the companys full product range of cheeses the award- winning company will be launching a special cheese at the Royal Welsh for the World Shearing Championships.

Kid Me Not Ffynnongrech Farm Talley Llandeilo SA19 7BZ Tel: 01558 685935 Emai:loraine@kidmenot.co.uk Website: www.kidmenot.co.uk

It started with fudge and now Kid Me Nots goats milk range includes cheese, yogurt smoothies, and chocolate. The company will be launching its new spreadable soft goats cheese Simply Natural. Also available in Garlic and Herb, Chilli, Cracked Black Pepper or Sundried Tomato and Herb, they are delicious in a sandwich, great dips, toasted paninis etc.

South Caernafon Creameries Ltd Rhydygwystl Chwilog Pwllheli Gwynedd LL53 6SB Tel: 01766 810251 Email: info@sccwales.co.uk Website: www.sccwales.co.uk

Award-winning farmers co-operative, South Caernarfon Creameries produces milk and cheese as well as the irresistible Pot au Chocolat dessert. The cheeses range from young mild cheddars to full-bodied vintage varieties such as the 18 month matured Old Shire, with the milk sourced from its 165 members whose produce 110 million litres of milk a year.

Snowdonia Cheese Company Ltd Unit 14 Cefndy Road Employment Park Rhyl LL18 2HJ Tel: 01745 357070 Email: sales@snowdonia-cheese.co.uk Website: www.snowdonia-cheese.co.uk Snowdonia Cheese Companys colourfully packaged cheeses include Black Bomber, Green Thunder, Red Devil, Pickle Power, Ginger Spice, Amber Mist and Bouncing Berry. Also available will be the companys Orchard Apple Chutney and gift boxes of mixed cheese truckles.

Cowpots Ice Cream Pen y Back Farm Cyffig Whitland Carmarthenshire SA34 0NG Tel: 01994 240434 Email: info@cowpotsicecream.co.uk or moo@cowpotsicecream.co.uk Website: www.cowpotsicecream.co.uk

Cowpots make luxury ice cream from the farms own herd of Jersey dairy cows, combining the milk with Jersey double cream. The company will have a range of flavours at the Show including Red Cherry Delight, Ginger & Chocolate and Walnut & Maple. The newest addition is Cowmix Jersey ice cream filled with white and dark chocolate chunks, mixed with crunchy honeycomb and swirled with toffee sauce.

Chocolate House Unit 35 Business Development Centre Main Avenue Treforest Industrial Estate Pontypridd CF37 5UR Tel: 01443 844221 Email: info@chocolate-house.co.uk Website: www.chocolate-house.co.uk

Chocolate House produces over 20 handmade pralines and truffles as well as nine different bars if chocolate including: chilli chocolate, cappuccino, and Dark Cherry with Kirsch. Also available are Turkish Delight, Crystalised Ginger and novelty figures. The company will be launching a new truffle at the Show made with Ralphs Cider.

Welsh Cottage Cakes Units 5 & 6 Beechwood Enterprise Park Talley Road Llandeilo SA19 7HR Tel: 01558 824213 Email: sales@welshcottagecakes.co.uk Website : www.welshcottagecakes.co.uk

Making their debut at the Royal Welsh Show Food Hall, Welsh Cottage Cakes produces a wide range of cakes including its award-winning Bara Brith. Among the cakes available will be Lemon Madeira, Rich Chocolate, Spelt & Fruit, and Rich Fruit & Brandy. The company will be launching its new labels to emphasis the Welsh origin of its products.

Dewi Roberts Butchers 16 Towy Terrace Ffairfach Llandeilo SA19 6ST Tel: 01558 822566 Email: dewimroberts@aol.com

Established for over 25 years and based in Llandeilo, True Taste award- winning Dewi Roberts will be selling Salt Marsh Welsh Lamb, locally produced Welsh Lamb and mature Welsh Beef. A mail order service is available.

Welsh Meat Online Unit 14 Severn Farm Enterprise Park Severn Road Welshpool Powys SY21 7DF Tel: 01938 556890 Email: sales@welshmeatonline.co.uk Website: www.welshmeatonline.co.uk

Welshmeatonline supplies quality retail packs of locally sourced Celtic Pride Welsh Beef and Irfon Valley Welsh Lamb to leading supermarket and convenience stores across Wales, as well as to the hospitality sector and public via the companys Website. At the Royal Welsh Show the company will be exhibiting all modern cuts of Celtic Pride Beef and Irfon Valley Lamb as well as family BBQ boxes. Also on sale will be bite sized Celtic Pride Beef ciabatta rolls and samples to try before you buy".

Blodyn Aur 10 Y Maes Pwllheli Gwynedd LL53 5HD Tel: 01758 613113 Email: james@blodynaur.com Website: www.blodynaur.com

Blodyn Aur is the first truly Welsh Rapeseed Oil - Welsh grown, Welsh pressed and Welsh bottled! Launched in April 2010, Blodyn Aur is owned and run by farmers and friends Llŷr Jones, Bryn Jones and Medwyn Roberts. Together they have set-up a modern oil pressing facility on Llŷrs farm near the village of Llanfihangel Glyn Myfyr near Corwen with the seeds sourced from near-by farms.

The Welsh Sausage Company 4 Berriew Street Welshpool Powys SA21 7AD Tel: 01938 552331 Email: john@langfords-foodhall.co.uk Website: www.langfords-foodhall.co..uk

The Welsh Sausage Company makes high quality burgers, sausages, meat balls, patties, as well as dry cured bacon, gourmet sausages and catering sausages. New sausages at the Royal Welsh will include award-winning: Pork Farmhouse and Welsh Lamb & Mint, Pork Leek &Smoky Bacon, Pork & Cracked Black Pepper, and Pork &Spring Onion. Also available will be the companys thick cut dry cured bacon.

Welsh Venison Centre Middlewood Bwlch Brecon Powys LD3 7HQ Tel: 01874 730929 Email: welshvenison@aol.com Website: www.welshvenison.com

The Welsh Venison Centre raises, butchers and sells venison, supplying top restaurants and the public, and the company will have a variety of cuts at the Show.

Cadwaladers Ice Cream Parc Amaeth Llamystumdwy Criccieth Gwynedd LL52 0LJ Tel: 01766 522 478 Email: admin@cadwaladersicecream..co.uk Website: www.cadwaladersicecream.co.uk

Cadwaladers Ice Cream will once again be offering its famous Vanilla ice cream along with the ever popular Strawberry and Chocolate, while other flavours include Chocolate & Chilli.

Pembertons Victorian Chocolates Llanboidy Whitland Carmarthenshire SA34 0EX Tel: 01994 448800 Email: chocolate.farm@btopenworld.com Website: www.welshchocolatefarm.com

Pemberton's produce a wide range of award winning chocolates, fudges and sweets at 'The Welsh Chocolate Farm' in Carmarthenshire. The company has developed two new truffles: Garam Masala with Mango which is a warming blend of curry spices with mango, and Tonka Bean which is a truffle using cream infused with tonka bean. The Tonka bean has previously been used as a vanilla substitute and gives a unique sweet and nutty flavour.

Popty Cara Lawrenny Pembrokeshire SA68 0PN Tel: 01646651690 Email: orders@poptycara.co.uk Website: www.poptycara.co.uk Bread pudding joins the list of goodies from Popty Cara which include Bara brith, Welsh cakes, Ralph's cider cake, puddings and sugar-free and what- free cakes and flapjacks.

Tregroes Waffle Bakery Ltd Unit 2 Pencader Road Llandysul Carmarthenshire SA44 4AE Tel: 01559 363468 Email: sales@tregroeswaffles.co.uk Website: www.tregroeswaffles.co.uk

Tregroes Waffles always a favourite with show-goers who can enjoy warm samples to eat around the Show, or in packs to take home to family and friends. They can be warmed gently on top of a hot drink, or served with soft fruits and ice cream for a luxurious dessert. Also available enrobed in finest quality Belgian chocolate they are a truly indulgent treat.

The Authentic Curry Company Units 46/47 Hirwaun Industrial Estate Hirwaun Rhondda Cynon Taff CF44 9UP Tel: 01685 810044 Email: paul.trotman@authenticcurry.co.uk

The Authentic Curry Company puts a Welsh twist into its dishes by using local produce such as Welsh Beef and Welsh Lamb, and is also known for its Welsh brand curries such as the hot Tân y Ddraig (Dragons Fire) and the mild Sws y Ddraig (Dragons Kiss).

Elan Valley Mutton Ltd Henfron Elan Valley Rhayader Powys LD6 5HE Tel: 01597 811240 Email: mail@elanvalleymutton.co.uk Website: www.elanvalleymutton.co.uk

Award-winning producers Elan Valley Mutton Ltd will be selling cuts of its True Taste Award-winning Elan Valley Mutton, Mutton Pies, Cured Mutton and the companys new Mutton Salami.

Cooper and Parish Ltd Royal Oak Meadows Johnstown Carmarthen SA31 3HL Tel: 01267 221374 Email: jo@cooperandparish.co.uk

New to the Food Hall is Cooper & Parish Ltd, producers of Preseli Bluestone Lamb and Beef. The company rears, slaughters and butchers its meat which is supplied to the hospitality trade, wholesalers, butchery trade. The meat is also available to the public from the companys on-farm butchers shop.

Celia's Oriental Kitchen Cafe Celia The Arcade 13 College Street Ammanford SA18 3AB Tel: 01269 593184 Email: celia.jennings@btinternet..com Website: www.cafecelia.com Mouth watering oriental food based on Celias original Filipino recipes and award winning stir-fry sauces. While the range of convenience Oriental Food Boxes. -Chow Box' - combines locally sourced Welsh Beef and Lamb with Celia's original recipe stir fry sauces.

Douglas Willis Ltd 5 Grange Industrial Estate Llanfrecha Way Cwmbran NP44 8HQ Tel: 01633 877777 Email: admin@douglaswillis.co.uk Website: www.douglaswillis.co.uk

The family owned butchery business supply their meat through three retail butchers shops in Cwmbran as well as to the hospitality sector. Douglas Willis will be taking a range of meat products as well as their new ready-prepared meals range which includes: Ballantyne Chicken Legs, Duck Breasts in Chinese Plum Sauce, Rack of Lamb with Herby Crust, Sirloin Steak with Garlic & herb Butter, and Meatballs in Italian Tomato & Herb Sauce.

Cywain Fisheries Menter a Busnes Parc Gwyddoniaeth Aberystwyth Ceredigion SY23 3AH Tel: 029 20467400 Website: www.cywain.com

A number of fish producers will be exhibiting on the Cywain Fisheries stand. Cywain Fisheries is a project funded through the European Fisheries Fund with match funding from the Welsh Assembly Government which helps fish producers through collaboration add value to primary produce by developing new products for market.

On Monday and Tuesday at the Show Dash Shellfish will have taster pots of dressed crab.

On Wednesday Deri Môn will be selling smoked produce including fish. While on Thursday Cardigan Bay Fisherman's Association will be selling dressed crab.

Exhibiting, but not selling on the stand, will be Seafood Company Wales, Llŷn Pot Fishermen and Aberdaron Seafoods along with the Wales Seafood Company.