Rude Health has recently launched two new breakfast cereals; Puffed Oats (�1.60) and Puffed Wheat (�1.40) are light, oh-so-good for you and irresistibly delicious. They are available to buy now in Waitrose stores and from Ocado.com

Oat-mania has embraced rolled oats, hot oats, even wonderfully crunchy oats but until Rude Health propelled its new Puffed Oats into stores there hasn't been a light oat cereal. Salt and sugar free, these fluffy, wholegrain breakfast gems are now available nationwide, where they will be found on the main cereal aisle alongside their similarly wholesome sister Puffed Wheat.

The secret to Rude Health's Puffed Wheat and Puffed Oats is in their rocket like production. The finest wheat and oats are loaded into a giant popping machine and blasted out so hard that they explode. BOOM. Great fun and a truly excellent idea too as the nutrition of the grain is preserved along with its naturally great flavour. Rude Health believes there is no earthly reason to add salt, coat in sugar or throw in any nasty additives when cereal tastes this good.

And now for the science... Puffed Oats are an excellent source of beta-glucan, known to lower cholesterol and keep your heart healthy and happy. Oats also have a low GI index, which means their energy is released slowly, which should kick those mid-morning snack attacks into touch. Made with wholegrains, this cereal is high in fibre, helping to make you feel as bright and bouncy as a trampolining ballerina.

Rude Health's angelic Puffed Wheat is also high in fibre and makes a fabulous low-fat breakfast. As yummy with cold milk as when tumbling over chopped banana and drizzled with maple syrup, a bowl of Puffed Wheat gives you a flying start to the day.

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Editors Notes

Who are Rude Health? Based in SW London, Rude Health was set up by a bunch of foodies in 2005 with one simple aim: to make breakfast cereals that they wanted to eat. This means that everything Rude Health makes has to be wholesome, sustainable, good for you and of course utterly delicious.

Price Information Puffed Oats �1.60 Puffed Wheat �1.40

Stockist Information Available in Waitrose stores and on Ocado.com from 20th July 2009

For further information about Rude Health and their range of breakfast food visit www.rudehealth.com For samples email holly@rudehealth.com