Pioneering vegetarian and health food manufacturer, Meridian Foods continues to innovate its exciting branded range of great tasting quality foods with a re-energized new logo and new look packaging design.

The stylish yet informal packaging incorporates the key equities that the brand has already established in the health food sector, including being natural, pure and healthy. Illustrated through visually stimulating graphics using the image of the sunrise highlighting the human form to capture the feeling of energy, passion and wholesomeness.

What�s more, the dietary requirements are clearly labelled (without any confusing jargon!) and complemented with informative text highlighting the quality nutritional content and simple ingredients. This has been carefully crafted to bring to life the Meridian Food story in an informal context and echo the �Naturally different�naturally better� message for which it has always been associated.

Neil Butler, Operations Director explains, "We wanted to create an image that not only reflected the brand's natural, healthy and ethical values, but also stood out on the shelf so that our customers would instantly recognise our wide range of natural and organic products in store."

Care for the environment is very much a key concern at Meridian Foods, which is why all packaging has been created to be recyclable. Each label in the organic range is stamped with the Soil Association seal of approval, which underpins the brand�s trusted credibility and unique quality values.

Labeling incorporating the new logo will first be used on the launch of the new Meridian organic products; The New Organic Premium Pasta Sauces in Organic Tomato & Chilli, Organic Tomato & Basil, Organic Chunky Vegetable, Organic Sundried Tomato and the new Organic Fruit Juice Concentrate Organic Pear, Organic Apple and Blackcurrant, Organic Apple and Blueberry and Organic Apple and Cranberry.

The new packaging will then be rolled out across the Meridian organic range in the remainder of 2006, and across the �free from� and natural ranges during 2007.

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Note to editors Meridian Foods was established over 30 years ago as a pioneering vegetarian and health food range. Recently returned to independent ownership, the brand is being re-energised with a new label design and a number or new organic product launches. What will not change is the company�s commitment to it�s original core values.

- Always vegetarian and increasingly organic - Only using natural raw materials - Whole and minimally processed ingredients - High quality, convenient and good value - Naturally Different���..Naturally Better

Established in the hills of North Wales in 1974, Meridian has always been a supporter of the organic and environmental movements. The extensive range, which includes fruit spreads, fruit juices, pasta and pasta sauces, nut butters, dressings and oils, are all free from artificial ingredients and preservatives.

Contact Meridian Foods 01962 761953 www.meridianfoods.co.uk

For more information, please contact, Sunny Moran Fuel PR Tel: 020 7498 8211 Email: sunny@fuelrefuel.com