The 'Seeds for a Salad' campaign will be rolled out to five stores across the region, with Munchy Seed snack packs being merchandised for the first time alongside salad ingredients in the fresh produce aisle.

“We are really excited to be working with the East of England Co-op to encourage more people to add seeds into their diets,” explains Lucinda Clay, founder of Munchy Seeds. “Our seeds offer a huge amount of nutritional benefits. In fact, they are so nutrient-dense that just a tablespoon or two a day is more than enough to give you a boost in vital vitamins and nutrients such as protein, vitamins A, B, C and E and the minerals calcium, magnesium, potassium, zinc, iron, selenium and manganese.”

The campaign will be rolled out in the fresh produce aisle from 1stJune and will run for four months. “Via clever merchandising and point of sale material, this campaign will allow customers to visually see just how easy it is to add an extra vitamin, protein and health boost to a meal. A sprinkling of seeds on a salad or sandwich can make a huge difference to your overall health. It's that easy,” adds Lucinda.

Munchy Seeds creates a range of delicious and nutritious sweet and savoury snack packs and pots. For more information visit www.munchyseeds.co.uk

ENDS

For images, samples or interviews contact Nikki Whiteford on 07733 261843 or email nikki@nicolawhitefordpr.com