Christmas is coming, but don�t get in a flap, McCain has launched a festive time-saver, delicious Roast Potatoes basted in Goose Fat.

We all know that goose fat is �the best fat for roasting potatoes in the whole world,� because Nigella told us last Christmas. �Nothing beats goose fat for crunchy, sweet roast potatoes,� she says*, and we all believe her because more than 250,000 jars of goose fat were sold in the run up to Christmas last year � up 175% year on year.

But lets face it, there is enough to worry us at Christmas without having to fuss about buying in special fat for the roasts, not to mention the time we�d rather spend opening presents, instead of peeling and par-boiling spuds.

This year, you can have culinary perfection without the hassle. Simply head for the frozen aisle and pick up NEW McCain Roast Potatoes basted in Goose Fat, the first frozen goose fat roast. Beautifully light and crispy, with a soft buttery texture that melts in the mouth, the rich flavour is deliciously moreish � truly worthy of Nigella style exuberance.

Simon Eyles, Marketing Director for McCain comments: �Demand for goose fat has rocketed with the desire for roast potato perfection. We�ve taken the very best ingredients to offer shoppers a convenient yet indulgent product that they can be proud of at the dinner table. Get the potatoes right, and the rest of the year�s most important roast dinner falls into place.�

Goose fat is one of the healthiest fats around: it contains fewer saturated fats than beef dripping or butter and many more �heart friendly� mono-unsaturated fatty acids. Made with simple, natural ingredients and sunflower oil, these top quality potatoes are basted with real goose fat. McCain Roast Potatoes basted in Goose Fat score amber and green traffic lights under the Food Standard Agency�s labeling system.

However, if you are looking for a totally saintly option, McCain is also launching the delicious and nutritious, NEW McCain Rustic Roasts. The first frozen roast potato with its skin left on, McCain Rustic Roasts challenge the concept of the traditional roast potato by offering a healthy alternative whilst keeping convenience top of mind. These great tasting skin-on spuds are guaranteed to transform your roast dinner every Sunday, not just your Christmas feast.

McCain Rustic Roasts score four green traffic lights for salt, fat, sat. fats & sugar, as measured by the Food Standards Agency, and are just 3% fat. Potatoes with their skin left on retain more of the wholesome goodness of the potato as well as a fuller flavour and McCain Rustic Roasts contain no cholesterol, so you can enjoy them as part of a healthy, balanced diet.

So, let McCain take some of the strain this festive season�for sublimely indulgent roasts, treat yourself to NEW McCain Roast Potatoes basted in Goose Fat, but if even the tiniest bit of guilt creeps in, play safe and reach for the nutritious, �all green� McCain Rustic Roasts.

Ends

Notes to Editors:

McCain Roast Potatoes basted in Goose Fat are available in all major supermarkets from September, RRP �2.49 for 400g McCain Rustic Roasts are available in all major supermarkets from September, RRP �1.49 for 907g. (McCain Rustic Roasts are launched following the success of the first �green� chip, McCain Rustic Oven Chips.) For further information please contact:

Alex Whitelaw, Tel: 020 7395 7024; Email: alex.whitelaw@fleishmaneurope.com

Amanda Pugh, Tel: 020 7395 7036; Email: amanda.pugh@fleishmaneurope.com

* quoted from Nigella Lawson, Feast