Matthews Cotswold Flour Launches Range of Five New Flours

Matthews Cotswold Flour, one of the UK's oldest yet most innovative family-run flour mills, is launching five new flours in response to increasing demand from artisan and home bakers for great-tasting unique blends. 

The new range includes Stoneground Ancient Cotswold Crunch, Stoneground Heritage Bibury Barley, Stoneground Malted Cotswold Rye, Stoneground Cotswold Spelt and Rye and Stoneground Wychwood Oat Blended Flour. These new flours join Matthews Cotswold Flour's range of over 30 different blends providing an unrivalled choice for both amateur and professional bakers. Matthews Cotswold Flour has over 100 years of experience which they have combined with a 'start up' mentality to put them at the forefront of speciality flour.

Matthews Cotswold Flour's mission is to lead the transformation of the speciality baking products market into the 21st century and they aim to achieve this through supporting sustainable food sources and developing products that enhance nutrition, taste, understanding and experience. Bertie Matthews, the dynamic young Managing Director of Matthews Cotswold Flour, explains: “Matthews Cotswold Flour is a family business that has been trading grain and milling flour in the heart of the Cotswolds since the 1800s so we have unparalleled experience of traditional milling practices. However we are far from stuck in our ways and are constantly striving to create new distinctive flours that meet the needs of an increasingly ambitious baking population. We work closely with a team of artisan bakers and listen to our customers to ensure that we constantly impress them with our choice of flours and we are delighted with the latest additions.”

Bertie continues: “We are particularly thrilled that the new range includes flours created using heritage and ancient grains. These are amazing ingredients that have remained unchanged for years, as the name suggests. We love creating flour from these grains because they are fantastic for baking and offer a unique taste. They are also sustainably farmed in a way that benefits the soil and the farmer.”

Stoneground Ancient Cotswold Crunch (1.5kg RRP £4.95) is a pioneering artisanal blend of three unique Ancient Grains, the distinctive flavours of whole grain Emmer and Einkorn combined with Cotswold Spelt have been blended with torrefied spelt flakes. This flour provides a distinct Cotswold Crunch flavour with the power of three ancient grains.

Stoneground Heritage Bibury Barley (1.5kg RRP £3.65) is a blend of a Cotswold Heritage Barley and local high protein wheat to boost your bread baking recipes. This flour produces traditional light golden breads with toasted barley flakes which gives bread a wholesome crunch.

Stoneground Malted Cotswold Rye (1.5kg RRP £2.90) is a wholesome malted rye flour with rye flakes and creates a dark and rich dough packed with flavour. The stoneground wholegrain rye retains its nutritional value from all three parts of the Rye grain for improved nutrition and taste.

Stoneground Cotswold Spelt and Rye (1.5kg RRP £3.10) is a blend of Wholegrain Cotswold Rye and Cotswold Light Spelt flour. This flour produces a lighter wholemeal blend from two nutritious grains and delivers a mild, nutty dark flavour.

Stoneground Wychwood Oat Blended Flour (1.5kg RRP £3.10) is a speciality blend of wholegrain high fibre oats and oat flour, blended with high protein British grade 1 wheat from the Cotswold Hills.

The new flours are available directly from www.fwpmatthews.co.uk as well as other speciality and high street retail outlets. For more information visit www.fwpmatthews.co.uk or follow @CotswoldFlour on Twitter, Instagram or Facebook.

ENDS

Editor's Notes

Family Business: With a milling legacy spanning eight generations, Matthews Cotswold Flour is one of the UK's oldest family-run flour mills. Trading grain and milling flour in the heart of the Cotswolds since the 1800s, the mill believes passionately that their local partnerships, traditional stoneground milling methods and premium grains make for better baking. They are proud to offer premium quality Organic and Stoneground Wholegrain flour, using grain from local farmers and time-honoured milling techniques.

Regenerative Farming: Through their local “Cotswold Grain Partnership” and a system of fair trade pricing, Matthews Cotswold Flour works with farmers to grow in a sustainable way that protects the soil and develops wildlife. By giving back some profits to the farmers Cotswold Flour is able to support new regenerative farming practices.

Product Range: Matthews Cotswold Flour supplies its ever-expanding range of flours to professional and home bakers through its online shop and retail and wholesale outlets. Its product range offers a huge selection of artisan flour including unique blends of ancient and heritage grains.

Award Winning Products: Matthews Cotswold Flour boasts a host of awards for many of the products in its outstanding range of flour.

For more information, an interview with Bertie Matthews, samples, recipes and images please contact Kath Hope at kath@rawfoodanddrinkpr.co.uk or 07515632089.