90 years on and age has certainly not withered the iconic design of the KitchenAid Artisan� Stand Mixer. The famous curves still come in the same exquisite tough enamel, offered in an unmatched colour selection, with a tremendous range of attachments, helping cooks all over the world to create exquisite breads, cakes, pastry and meringues.

To mark the 90th celebrations KitchenAid has introduced an elegant Candy Apple colour to the iconic Artisan� original mixer range. The luscious, glossy, polished red with commemorative 90th band is ripe for the picking.

The colour is hot and so is the action. The famous �planetary� action keeps this reliable machine on the winner�s list year after year. Still assembled by hand from solid die-cast metal parts, each item receives individual attention ensuring top performance and quality. The 4.83 litre bowl has an ergonomic handle for a secure grip, plus the handy tilt-up feature makes it easy to clean.

Priced from just �399, the lovely, lustrous Candy Apple KitchenAid� Artisan� Mixer, introduced exclusively for the 90th anniversary, is available from leading department stores and independent cook shops nationwide.

KitchenAid has extended its culinary expertise in the UK with a collection of premium built-in major domestic appliances. Stylish and simple to use, the range includes ovens, microwaves, hobs, cooker hoods, refrigerators, and dishwashers. Unique products, precise detail, exquisite craftsmanship and ease of operation combine to create the complete kitchen solution for cooks.

KitchenAid is the complete kitchen solution for cooks.

Consumer Helpline Number: 0800 988 1266 www.KitchenAid.co.uk

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For more information, a sample or images, contact Roxanne Newton at Wild Card. T: 020 7257 6470. E: roxanne.newton@wildcard.co.uk

May 2009

Notes to editors:

In 1908 the Harvard Business School was established, Henry Ford produced the Model T and Ohio-based engineer, Herbert Johnston, began work on developing a commercial mixer.

In 1936, Johnston employed the design skills of Egmont Arens, editor of Creative Arts and Vanity Fair magazines. His flair, combined with the uncompromising quality of the KitchenAid� mixer, produced three new award-winning mixer models.

The KitchenAid� Artisan� Collection now includes a toaster, espresso maker, burr grinder, food processor, waffle maker and blender, as well as the original mixer. All of the products have the same tactile, �retro� look, with solid knobs, buttons and smooth curved lines.