Porridge fans can now get their oats in a unique microwaveable sachet containing no added salt, sugar, colours or preservatives from White�s called Only Oats. Although porridge is one of the nation�s favourite breakfasts and recognised as a healthy way to start the day, other �ready to eat� porridge is full of not so healthy ingredients including salt and sugar.

Sales of ready to eat sachets* are driving the consumer demand for porridge � no doubt fuelled by the instant convenience of the product. However, what many porridge fans and in particular parents may not realise, is that the porridge sachets are loaded with unnecessary additives. So Northern Ireland�s favourite and oldest oat brand is making the journey across the Irish Sea to meet the growing demand for a convenient, additive free porridge.

White�s Only Oats, is a special blend of wafer thin & traditional jumbo porridge oats providing more taste and more texture, keeping porridge lovers feeling fuller for longer. A 25g bowl of Only Oats made with semi-skimmed milk contains soluble fibre which will keep hunger pangs at bay and prevent mid-morning snacking.

White�s Only Oats is available in selected Waitrose, co-ops and all good independent stores, nationwide and priced from �1.49 for a box of 10 x 25g microwaveable sachets.

Editors Notes: Health benefits: Oats are a good natural source of vitamins and minerals including calcium, potassium, zinc and B-vitamins and complex carbohydrates, which boost concentration levels throughout the day and help to lower cholesterol, reducing the risk of heart disease. Porridge oats are a wholegrain cereal which means that they contain the entire edible part of the grain including the germ, endosperm and bran. When eaten as part of a healthy balanced diet, wholegrain foods are associated with a reduced risk of coronary heart disease and can also help to reduce the risk of several types of chronic illnesses such as heart disease, stroke, certain types of cancer and type 2 diabetes. In 2002 the Joint Health Claims Initiative in the UK acknowledged the importance of wholegrains by approving the following claim: �People with a healthy heart tend to eat more wholegrain foods as part of a healthy lifestyle�.

Company Information: The White�s Speedicook oat mill, tucked between the rolling hills in Tandragee, County Armagh, has been in operation since 1841, making it one of the oldest oat brands in the UK. Employing 20 staff at the only oat mill in Northern Ireland, White�s have worked hard at forging alliances with local oat farmers who grow to exacting standards. As a testament to the products, White�s Speedicook Porridge is Northern Ireland�s Number One selling traditional porridge in terms of volume. A subsidiary of Fane Valley Co-Operative Society Ltd, White�s produces and markets a range of breakfast cereals for retail, food service & the ingredient sectors of the food market. For further information, please visit www.fanevalley.co.uk/whites

Please visit the website for further company information: http://www.fanevalley.co.uk/whites

Refs: * TNS Worldwide 52 w/e Nov 6, 2005

For further media information, including images and to arrange an interview, please contact:

Lisa Woodman or Naomi Barry The Ceres Partnership T: 0118 947 5956 E: lisa.woodman@ceres-pr.co.uk or naomi.barry@ceres-pr.co.uk