Vodka Cruiser embraces six new contemporary core flavours and three new saporous sugar-free flavours in the October brand re-launch.

The reformulation places a strong emphasis on the central six flavours, Wild Raspberry, Pure Pineapple, Lush Guava, Zesty Lemon-Lime, Sunny Orange Passionfruit, Bold Berry Blend - the new fruit inspired colours indicate their flavour credentials.

 Vodka Cruiser's new range now contains less sugar than previous ranges whilst maintaining the same level of quality in taste. In addition to the core range, Vodka Cruiser is launching a full flavoured sugar free range; Sugar Free Citrus Blend, Sugar Free Pomegranate & Guava and Sugar Free Mixed Berry.

The reformulated and repackaged Vodka Cruiser will maintain the brands success as industry leader in the Ready-to-Drink (RTD) category.

 Vodka Cruiser's stylish new packaging showcases clean, modern and transparent labels denoting each flavours 'character' description, unique flavour symbol and the "Premium Triple Distilled Vodka" signature. The sleek silver and white collar houses the brand essence tag line "The Flavour of Life" and the stylised Eagle Crest logo. 

 Independent Distillers Australia will uphold the current competitive price point and continue to promote current stock-keeping unit (SKU); 4 pack, mixed 6 pack basket, mixed 10 pack and case. Commenting on the new Vodka Cruiser range, Kate Phillips (Product & Brand Manager) stated, "This is one of the largest projects we have done on the Vodka Cruiser brand with the team addressing all components from pack, product development through to brand positioning. The relaunch has been driven by consumer insights which ensured that we made changes to the product mix."

Vodka Cruiser beverages are distributed by the Independent Distillers Group, which is a subsidiary of Asahi Group Holdings, Ltd.


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Emma Kearsley
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