It�s now easier than ever to sample the delights of delicious food and drink produced in each region � thanks to the newly updated Food from Britain website: www.regionalfoodanddrink.co.uk.

The new Find My Nearest feature enables users to search for quality regional produce within a specified distance from their home via a postcode entry. This facility means it�s quicker to source good, regional food that has not travelled thousands of miles. Plus, it gives the added advantage of knowing that the local economy is being supported. Whether it is sweet, savoury, a gift or weekly purchase, the website can point consumers in the direction of sourcing quality regional food, as close as possible to their front door.

To indulge in British food and drink from elsewhere in the country, the website lists more than 3,100 producers in the UK, leaving consumers spoilt for choice. There is something to satisfy everyone�s tastebuds on the site, whether it�s a craving for authentic Stilton, creamy Wensleydale or perhaps a yearning for traditional Cornish clotted cream to slather on scones.

Find My Nearest is the latest feature to be launched on the ever-growing website which offers online shopping via The Market and Buyers� Zone areas. It also provides producers with the chance to list details of their companies and products in the Producer Area, as well as an online calendar of regional activities under Events.

Jane Wakeling, Regional Foods Manager, adds, �The website is part of Food from Britain�s regional food and drink campaign, funded by Defra, which enables support to local producers each year. The campaign comprises trade development activities, projects to raise consumer awareness of Britain�s regional food and drink and helps producers become more competitive. We are continually looking for ways to support producers and Find My Nearest is the most recent tool we are offering.�

For further information, please contact: Amanda Kamin Food from Britain Phone: 020 7468 8581 Email: akamin@foodfrombritain.co.uk

Note to Editors: Food from Britain, the market development consultancy for British food and drink producers, has been commissioned by Defra to develop and implement a programme of support for the British regional food and drink sector. The three year programme began in 2003 and is being funded by an additional �3 million of Government money. It is being delivered in association with a network of regional food and drink groups, and encompasses trade development, consumer awareness and increasing producer competitiveness.

For more information visit www.foodfrombritain.com or contact Jane Wakeling, Regional Food and Drink Manager on 020 7468 8579.

Visit www.regionalfoodanddrink.co.uk to source quality British regional food and drink.