Chocolate has long been considered an aphrodisiac but, as any cupid will tell you, it�s not what you eat, it�s the way you eat it.

With this in mind, the H�agen-Dazs shop in Leicester Square will be celebrating St Valentine�s Day with a special couples� evening featuring its unique ice cream chocolate fondue. An intimate and irresistibly playful meal for two, the chocolate fondue mixes mini ice cream scoops with sumptuous exotic fruits, crunchy toppings, dark Chocolate Brownie pieces and a decadent Belgian chocolate sauce. Especially crafted by H�agen-Dazs� cupids to help spark the flames of passion, lovebirds will be able to share the fondue whilst relaxing in the romantic ambience of the evening. The special menu, created in conjunction with Jessica Walker handmade chocolates, guarantees to melt mouths and hearts alike.

It includes: - Champagne cocktails � the evening begins with a glass of bubbly, with a H�agen-Dazs twist

- Affogato � this classic Italian after dinner drink boasts a rich kick of espresso coffee, a heady stimulant for both the body and mind

- Chocolate heaven � guests will also receive an exclusive treat to take home from the Jessica Walker handmade chocolate range. The ladies will receive a seriously stylish faux croc handbag containing an assortment of 5 creamy milk chocolate truffles in 3 scrumptious flavours. The men will walk away with a fabulous �Petite Box� - a five-piece chocolate box selection

Cupid�s tool box will be raided to fill the shop with heart-shaped balloons and fragrant, fresh-cut flowers. Entertainment will be provided to ensure a �magical� evening is had by all and complimentary head and shoulder massages will leave lovers feeling blissfully pampered. Strictly for romantics, H�agen-Dazs� Leicester Square shop will play host to the proceedings on 14th February. The event will run over three sittings - the first at 7pm, the second at 8.30pm and the third at 10pm � admission will be by reservation only. Tickets are priced at �45 per couple and can be booked in advance by calling (020) 7287 9577*.

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*Payment is required in full in order to secure the booking For more information on Jessica Walker handmade chocolates, please contact Peter Fronda at The Essential Box Co Ltd on 020 7355 8342 or email peterfronda@essentialbox.co.uk.

Notes to editors

- Since making its debut one year ago, H�agen-Dazs� ice cream chocolate fondue has proved one of the most successful items on the menu. It is available individually for �18.95 for two people and �37.95 for four people.

- The H�agen-Dazs shop is now open until midnight from Sunday - Thursday and until 2am on Friday's and Saturday's

- H�agen-Dazs is the UK�s best loved and original luxury ice cream and, since 1987, has been and continues to be the UK�s leading luxury ice cream brand. H�agen-Dazs generates the largest number of sales in the luxury ice cream sector, which are currently at �34 million just through supermarkets. H�agen-Dazs ice cream is available in all major multiples and in impulse channels including Blockbuster and Choice video stores.

- Jessica Walker�s handmade chocolate range is stocked in Harrods, Selfridges, Waitrose, Debenhams and other leading retailers. The range is based on Jessica�s original idea to innovate with a fashion edge, giving the chocolate lover an experience that tastes as good as it looks and at a price that you can indulge without feeling guilty.

For more information, please contact, H�agen-Dazs - Sarah Atkinson at Consolidated Communications Tel: 020 7287 2087 Email: haagen-dazs@consol.co.uk.