09 May 2012
Sales manager John McGinnell is fired up for his new role with award-winning Fracino - the UK's only manufacturer of cappuccino and espresso machines.
A trained barista, John has a developed a flavour for the industry having amassed a decade of expertise in sales roles with the Nairobi Coffee & Tea Company and Tchibo Coffee over the last decade. He takes over from John Cook who has been instrumental to Fracino's export drive and has retired.
John McGinnell's appointment comes at a formative period for the family run business which is poised to post another consecutive year of sales growth following expansion to new purpose-built headquarters close to its current site to meet increased sales demand. The 36-strong team manufactures over 3,000 machines a year, exports to every continent - and its customer portfolio spans Costa Coffee, Patisserie Valerie, Druckers coffee shops, Pathfinder pub chains and Greene King.
Said Fracino MD Adrian Maxwell: "We'd like to thank John Cook for his great sales contribution over the past six years and to welcome John McGinnell who brings extensive commercial, operational and sales experience as we accelerate growth at home and abroad."
Commented John McGinnell: "I was attracted to this position because of Fracino's respected brand and continued success and I am looking forward to making a major contribution as we continue to innovate and lead the way in world class manufacturing techniques and cutting-edge technology."
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Caption Driving forces: Adrian Maxwell (left) with John McGinnell.
Issued on behalf of Fracino by Quest Public Relations Ltd. Media contact is Carol Rees or Sharon Cain on 01423 564192 or sharon@quest-pr.com / carol@quest-pr.com
About Fracino
The family owned and run business is home to three generations of the Maxwell family. Founder Frank is the company's chairman; his son Adrian was the firm's technical director for two decades and is now Fracino's MD. Adrian's wife Marion is the credit controller and his daughter Rebecca joined the business in June 2009. Award-winning Fracino was formed in 1963, when Birmingham engineer Frank Maxwell began making coffee machines in his garden shed.
Fracino is the UK's sole manufacturer of cappuccino and espresso machines - a market traditional dominated by Italian and Spanish manufactures.
The 36-strong team sells almost 3,000 machines every year to customers including the Patisserie Valerie, Druckers coffee shops and Pathfinder pub chains.
Despite the recession, Fracino saw production increase by 20 per cent in 2009 and by 14 per cent in 2010
The company's portfolio includes 55 products. Fracino manufacture a range of coffee machines including the bean-to-cup Cybercino machine, hand fill machines and a range of traditional machines including the stylish Romano.
Fracino's portfolio also extends to dishwashers, glass washers, ice machines and water boilers.
Awards
A Millennium Product Award for design for the Roastilino counter top roaster Recognition as one of the UK's fastest growing inner city enterprises. The first company of its kind to gain the ISO 9002 quality standard. The Caterer and Hotelkeeper Equipment & Supplies Excellence Awards 2009 for Fracino's Cybercino bean to cup coffee machine.
Address:
18-22 Birch Road East
Birmingham
B6 7DB
Tel: 0121 3285757
Fax: 0121 3273333
Email: sales@fracino.com
