Win! 10 Jul 2008
Feel Good Drinks Has Doubled Its Promotional Activity This Summer With Two Partnership Campaigns

Feel Good Drinks

Feel Good Drinks has teamed up with both Weber and Vimrod in two exclusive, summer partnership deals. Live from July the two campaigns are set to offer consumers the chance to win over 10,000 Feel Good Prizes this summer.

In an exclusive partnership, Feel Good Drinks has teamed up with the creators of Vimrod to offer a huge, on-pack lead campaign. The activity will be supported digitally, with media partnerships and sampling. In their biggest promotion to date, which is set to run nationwide on 1.1 million bottles of Feel Good Still and Sparkling Juice Drinks, Feel Good Drinks consumers will be given the chance to win one of 10,000 organic-cotton bags exclusively designed by Vimrod.

Marketing Manager Libby Wybrow commented: �In just two feelgoodness days, some of the Feel Good Drinks team helped clear over 25,000 discarded plastic bags from the River Thames. We thought this was rubbish and thought our drinkers would to, so we teamed up with the guys at Vimrod on an initiative which sees us doing our bit to help, in a way that enables drinkers to join in and makes them smile!�

The bag features Vimrod who muses �To feel good, follow 3 simple rules; 1. Work Hard 2. Play Hard 3. Ignore rule 1!�

In addition, Feel Good Drinks has partnered up with Weber this summer to run a fully integrated, national, on-pack lead campaign. The initiative will be supported with media partnerships, online activity and sampling, and featured on over 100k packs of 750ml Feel Good Sparkling Juice Drinks throughout July. Feel Good drinkers will be offered the chance to win one of over 100 BBQ�s and BBQ inspired cook books, as well as a case of gorgeous Feel Good Drinks this summer.

Speaking about the promotion, Marketing Manager Libby Wybrow said: �We are really happy to have teamed up with Weber to offer our drinkers the chance to win these great BBQ prizes and share some feelgoodness with their friends this summer!�

-Ends- Notes to editors:

About The Feel Good Drinks Company

Founded by three friends who had all worked together at Coca Cola; Dave Wallwork, Chris Wright and Steve Cooper created the company with the simple aim of making gorgeous tasting, healthy, soft drinks and to have fun while doing it.

Feel Good by name and Feel Good by nature, the company�s ambition is to spread �feelgoodness� throughout everything it does. Whether that�s developing a brand new range of drinks, packed full of good stuff; making drinkers smile with their marketing activity or giving each team member 5 extra �feelgoodness� days off each year, to help out a charity that means something to them!

And all the hard work is paying off. Since launching in 2002 The Feel Good Drinks Company has grown very fast, delivering a turnover of �8m in 2007.

Feel Good Drinks are stocked in 20,000 outlets in the UK including all the major multiples, high street chains, independents, food service and forecourts. Globally, Feel Good Drinks can be found in no less than 12 countries including USA, Hong Kong, Finland, France, Holland, Sweden, Denmark, Greece, Norway, Ireland and Saudi Arabia � and this number is growing all the time!

Enjoy some feelgoodness for yourself! Watch our new TV ads and check out our bloomin� big bottle as it races around the London Marathon at www.youtube.com/feelgooddrinks or flick through some feelgoodness photos www.flickr.com/photos/feel-good-drinks & make a Super Duper Mosaic for your Facebook page http://apps.facebook.com/mosaicmaker/

For more information about us or our gorgeous drinks visit www.feelgooddrinks.co.uk or contact:

Caroline or Michelle @ The Feel Good Drinks Company Press Office Tel: 0845 3700 773; Email: michelle@fosburypr.com

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