If you’re looking for a sophisticated treat this Easter, enjoy your chocolate with a velvety smooth glass of Harveys VORS Pedro Ximénez (PX); the ultimate taste sensation.

The delicious concentrated flavour of raisins, liquorice, black treacle and chocolate in Harveys PX is the ideal grown-up accompaniment to your Easter goodies. For a super extravagant treat, round-off your Easter meal by serving this lusciously sweet dessert wine with sticky toffee pudding or drizzled over creamy vanilla ice cream; the rich sumptuous and velvety taste will perfectly complement the wickedly tempting taste of chocolate, toffee and vanilla.

Produced from PX grapes grown at Harveys’ own vineyards, Harveys PX is blended in the traditional method at its bodegas in Jerez in southern Spain. Steeped in heritage, Harveys PX is a Very Old Rare Sherry (VORS), with an average age of at least 30 years. This wine is full bodied with a lovely sweet balance and a long lasting finish.

Harveys VORS Pedro Ximénez (50cl RRP £21.10) is available from Waitrose, Booths, Morrisons, Gordon & Macphail and TheDrinkShop.com. For more information visit www.harveyshalfhour.co.uk

-ENDS-

About Beam Inc

As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fuelling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-litre cases and some of the industry's fastest growing innovations. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

For further information, samples or high res photography contact: Rhiannon Winfield, Shelley Maddock or Holly Blake at Focus PR on Tel: 020 7845 6600 or email harveys@focuspr.co.uk

Please enjoy Harveys responsibly

Notes to editor

Harveys is the UK’s number one sherry. Source: Nielsen Off Trade Data – February 2012 – 24.8% volume share, 29.7% value share.

Harveys Pedro Ximénez:

Prizes and distinctions (Harveys PX):

Gold (Best In Class) – International Wine & Spirits Competition 2011

Gold medal – International Wine Challenge 2011

Gold medal – The International Wine Challenge 2010
Gold ‘Best in Class award’ – International Wine & Spirits Competition 2010
Pedro Ximénez trophy – International Wine Challenge 2010
Gold medal ‘Best in Class’ – International Wine Challenge 2010

Maxxium UK Ltd

Maxxium UK Ltd is part of the global sales and distribution alliance between Beam Inc and The Edrington Group. 

Its UK portfolio of premium brands includes: blended Scotch (The Famous Grouse and Teacher’s), malt whisky (Highland Park, Laphroaig, The Macallan, The Glenrothes and Ardmore), imported whiskey (Jim Beam, Maker’s Mark, Knob Creek, Canadian Club, cognac and brandy (Courvoisier and Fundador), sherry (Harveys), vodka (Stolichnaya), tequila (Sauza), rum (Brugal and Cruzan), liqueurs and specialities (Sourz, Bols liqueurs, Galliano, Vaccari and After Shock).

For further information on our brands and how to enjoy them, log on to www.mixxit.co.uk