10 Oct 2006
Chocolate fans celebrate. Harvey Nichols Foodmarkets nationwide are offering young customers the opportunity to find food fame by becoming the new face of the iconic Own Label Hot Chocolate, in a �Chocolate Boy & Girl� competition, launching this November. Snap shots of chocolate-covered boys and girls can be submitted via the Harvey Nichols website, in the hope of adorning the new special-edition packs, available in Spring 2007.
In a company first, �yummy mummies� throughout the UK and Ireland can now not only eat the finest quality products from the Foodmarket Own Label collection, but also aspire to have their toddler captured in full chocolate glory on the packs. Photographs of the winning child will replace the current distinctive packaging, created in 1992 for the launch of the groundbreaking Knightsbridge Fifth Floor Foodmarket.
The competition will run from 1 November � 15 December 2006, the only requirements are that each entrant must be between the age of 2 and 5 years and be photographed covered in chocolate. Finalists will be announced in December 2006 and the winning child and family (2 adults and 2 children) will also receive a trip to Valrhona Chocolate Factory in France. Terms and conditions apply.
How to enter the competition: � From mid October 2006, information on how to enter the competition can be found on www.harveynichols.com or by visiting a UK store
� Digital (minimum size 3MB) or print photography can be submitted in black & white or colour. Photography entered must be of portrait orientation and printable quality, as the image submitted will feature on the new packaging
Harvey Nichols stores are located in London, Dublin, Manchester, Edinburgh, Birmingham and Leeds.
About Harvey Nichols Own Label products There are now more than 600 exclusive products proudly wearing the Harvey Nichols label, each one handpicked and propelled on to the Foodmarket shelves by people who love chasing the new. The products change regularly, bringing in the seasonal, the original and the stylish, helping to make the Harvey Nichols Foodmarket incredibly edible.
For further information contact: Anna Davidson anna.davidson@harveynichols.com 020 7201 8713