Delicious, nutritious and used in many fantastic Mediterranean, Middle Eastern, African and Indian dishes, British-grown dried beans and peas are very high in protein and fibre, low in sodium, and have a low glycemic index. They are the perfect choice for customers looking for a British alternative to imported pulshes, meat or dairy proteins

 

New Norfolk business Hodemedod supplies retail packs of whole dried fava beans, split dried fava beans, green Kabuki peas and dark Black Badger peas. The split fava beans are especially versatile and easy to cook - they don't need soaking, cook from dry in 20 to 30 minutes and are perfect for soups, stews, curries, dal and dips.  Also known as carlin or maple peas, black badgers are deliciously nutty and firm, making a good substitute for dark green or Puy lentils.

 

Hodmedod’s beans and peas have already been praised by Gary Rhodes,  The Guardian (2 February 2013), Joanna Blythman, and Jellied Eel: 

 

“Go out and ask your supermarkets and local health food shops to stack them on their shelves!” Gary Rhodes supports our beans on BBC2’s Great British Food Revival, December 2012

 

All Hodmedod’s products are now available to order by the case or catering sack at trade prices with free UK delivery. The beautifully illustrated packs each contain an inspiring recipe booklet, with recipes inspired by traditional dishes from Ethiopia to East Anglia's Waveney Valley.

 

To try Hodmedod’s products and meet the team visit the Natural Food Show at Olympia, London 7-8 April (stand 9062 near the vegan pavilion). 

 

- ENDS - 

 

About Hodmedods

Hodmedod Ltd is a new business, founded by Nick Saltmarsh, Josiah Meldrum and William Hudson in 2012 and based on the Norfolk-Suffolk border. We believe in good, sustainable and local food.

 

Hodemedod sources produce from British farms. We’re particularly interested in searching out less well-known foods, like the fava bean, which we still grow and export but haven’t eaten in Britain for centuries.

 

Once a staple part of our diet in Britain, our home-grown dried beans and peas became a forgotten ingredient as increasing wealth meant we ate more meat and dairy products in the 18th and 19th centuries, replacing pulses as the main source of protein. While we still produce over half a million tonnes of fava beans in the UK every year, they are either fed to livestock or exported to the Middle East and North Africa.

 

Hodmedod’s founders aim to bring these delicious but neglected British-grown ingredients back into the limelight. 

 

Press

“British fava beans are making a comeback” - Bibi van der Zee, producer profile in The Guardian, 2nd February 2013

 

“There are promising initiatives: one enterprising Norfolk company, for instance, has just started marketing UK-grown fava beans (the sort used to make falafel) as a protein-rich alternative to meat.”  - Joanna Blythman, writing in The Guardian, 16th January 2013

 

“A new company in East Anglia is reintroducing us to the fabulous fava; a nutritious home grown bean which fell out of fashion but is about to fall right back in again.” 

Kirsten Foster, Jellied Eel, “London’s magazine for ethical eating”, February 2013

 

"The British bean is back" Rob Hopkins interviews Josiah Meldrum of Hodmedod, Transition Culture, 14th January 2013

 

"The rise and rise of the humble fava bean" - Sustainable Food Trust blog post, 1st February 2013

 

Hodemedod's Great British Beans and Pea Facts

• British fava beans are brand new to the domestic market
• All products grown on farms in the UK
• High protein (25%) and fibre (28%)
• High carbohydrate (28%) content but low glycemic index (GI)
• Low fat, low sodium
• Perfect for gluten free falafel
• Important in British farming as part of crop rotation –  a leguminous nitrogen-fixing crop providing a break from cereal and oilseed pests – but until now entirely sold for export or livestock feed

Products

All Hodmedod's products are now available to order by the case or catering sack at trade prices with free UK delivery – see our attached price list.

Our 500g packs of split dried fava beans (photo below) have a rrp of £1.90 and trade price of £1.30 when bought as a case of 12. Whole dried fava beans and Kabuki peas are available at a trade price of £1.25 (rrp £1.80), black badgers at £1.65 (rrp £2.45).

 

12.5kg catering packs are also available to order online with free delivery at £16.50 (whole fava beans), £17 (Kabuki peas), £18 (split fava beans), £15.50 (split green peas), £15 (split yellow peas), £14.50 (large blue peas), £13.50 (large yellow peas).

Sample packs are available – please email orders@hodmedods.co.uk.

 

About Hodmedods

Web: www.hodmedods.co.uk 

Twitter @hodmedods 
Facebook www.facebook.com/hodmedods 

Pinterest pinterest.com/hodmedods

Email: info@hodmedods.co.uk Tel: 020 3239 8568 (message service)

Holly Farm, Common Road, Bressingham, Diss IP22 2BG

 

Contacts

Josiah Meldrum josiah@hodmedods.co.uk - 01986 897097 / 07976 841613

Nick Saltmarsh nick@hodmedods.co.uk - 020 7226 5887 / 07801 497609