NewTree, the revolutionary award-winning Belgian chocolate company. 21 Nov 2005
Belgian Chocolate Gets A Healthy Make-Over Thanks To NewTree

NewTree

NewTree, the revolutionary award-winning Belgian chocolate company, has achieved the seemingly impossible and created a unique range of chocolate that combines a taste sensation with exceptional health benefits.

After years of research and development, NewTree has launched a range of 9 chocolate bars, made with only 100% natural ingredients and containing plant and fruit extracts, each praised for their beneficial health properties.

It is well known that cocoa is a natural treasure-trove, being an excellent source of vitamins, minerals and fibre, so NewTree uses 73% cocoa solids in its dark chocolate, and 30% cocoa solids in its milk chocolate, ensuring that the result is a smooth, rich chocolate retaining much of the goodness of cocoa.

The additional plant extracts used in NewTree chocolate, such as lime blossom, cactus, lavender, ginger and guarana, all further aid the body in different ways. Whether it is the relaxing qualities of lavender and lime blossom in �Tranquility� that you choose, or the aphrodisiac powers of ginger in �Sexy� that fits the occasion, each Newtree chocolate has a fabulous taste and benefit not to be missed.

The NewTree range of 80g chocolate bars includes:

Digest � A wonderful lemon flavoured dark chocolate (73% cocoa) containing natural cactus extract which helps prevent the uptake of calories by the body Cocoon � Cinnamon flavoured milk chocolate enriched with soy germ extract, known for its ability to reduce hormonal imbalances and to limit the loss of calcium by the body. Ideal for the ladies amongst us! Eternity - Dark chocolate (73% cocoa) flavoured with natural blackcurrant. Grape extract is added as it is known to be a powerful antioxidant. Each 80g bar contains more antioxidants than two glasses of red wine Young � Dark chocolate (73% cocoa) flavoured with natural cherry and also has grape extract added, as the antioxidants help to prevent ageing. As with Eternity, this chocolate bar contains more antioxidants than two glasses of red wine Vivacity � A dark coffee flavoured chocolate (73% cocoa) with natural guarana extract, known for its invigorating properties. Each 80g bar has the same stimulating effect as three cups of coffee Sexy � 73% cocoa dark chocolate containing natural guarana extract, excellent for invigorating the body, and ginger shavings � a known aphrodisiac Tranquility � Milk chocolate flavoured with lavender, containing lime blossom extract. Each 80g bar has the same relaxing qualities as three cups of lime blossom tea Serenity � Milk chocolate flavoured with bitter orange and contains added lime blossom extract known to have relaxing properties. As with Tranquility, each bar has the same relaxing effects as three cups of lime blossom tea. Pleasure � Dark chocolate made with pure cocoa butter and 73% cocoa. It is a natural source of vitamins, minerals and fibres - pure indulgence.

Ideal for stocking fillers, dinner-party gifts or just as a wonderful treat, NewTree is perfect for health-conscious chocolate lovers everywhere.

Digest, Tranquility and Eternity are available at Waitrose, priced at �1.99 for an 80g bar, with the complete range being available at Harvey Nichols.

Look out for other products in the NewTree range, coming soon.

Ends

For further press information and samples please contact Minnie Peel or Sara Bailey at Bray Leino. Tel: 0117 973 1173 E: mpeel@brayleino.co.uk

Notes to editors:

NewTree is the brainchild of founder Beno�t De Bruyn, a 35 year old Belgian with a background in chemical engineering and a love of chocolate. NewTree launched in Belgium in 2001, aiming to combine the pleasure of gourmet eating with health. Working closely with nutritionists, biochemists and an in-house team of chocolate makers, NewTree created the successful formula we see today.

Every year since its creation NewTree has won numerous awards for its chocolate throughout the world, including Britain�s Great Taste Awards for Sexy, Vivacity, Eternity, Digest and Pleasure.

NewTree chocolates are available in more than 20 countries, including France, the United States and Japan

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