Australia�s fastest growing smoothie and juice bar chain, Boost Juice Bars, has opened its 7th store� in Sheffield�s Meadowhall Shopping Centre � following the successful launch of the brand in April 2007.

Boost has already taken Manchester, Oxford, Nottingham and Lakeside, Thurrock by storm after opening in spring, with the Manchester Trafford Centre Bar proving to be the busiest Boost Juice Bar in the world! The Australian phenomenon has now opened over 200 stores worldwide, from Australia to Chile, to Kuwait to Indonesia, to Singapore to the UK.

Boost plans to open a second bar in Sheffield later in the year.

Boost was set up by Australian Janine Allis in 2000, when she couldn�t find a healthy and natural fast food alternative for her 3 young sons. Former owners & co-founders of the Millie�s Cookies phenomenon, Richard O�Sullivan and Mario Budwig are the UK owners of the successful juice bar brand. Richard says he loves Boost because �it ticks all the boxes for a successful retail business, it�s healthy, it�s funky and it�s a really cheeky brand! It�s vibrant and both the store teams and customers are young and energised! The phenomenal success of opening 200 stores in Australia in just 5 years shows just how much the public love Boost! We won�t make any rash statements about our opening plans, we�ll simply react to the UK customers wishes...one store at a time!�

Boost Juice sells a range of fresh fruit smoothies and juices that contain no preservatives, artificial flavours or colourings and are at least 98% fat free. The company prides itself on the promotion of a healthy and active lifestyle mixed with an uncompromising addiction to fun.

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About Boost Juice The Boost Juice Australian retail phenomenon has opened an average of 34 stores a year since its inception in 2000, and has an annual group turnover in excess of $AUD100 million. The UK is the latest international market the brand has entered after Chile, Kuwait, Singapore and Indonesia. Boost Juice Founder and CEO Janine Allis developed the concept of offering quick, affordable, healthy and natural snacks in her Melbourne garage to keep her three young sons energised.

For further information about Boost visit www.boostjuicebars.co.uk or contact: Samantha Maskill Tel: 0207 780 7033 Email: samantha@clownfish.co.uk

About Clownfish Clownfish is a brand and communications consultancy that helps its clients to build more environmentally and socially responsible brands. We develop innovative strategies and programmes that embed sustainability at the heart of our clients� businesses to deliver more value to customers, employees, investors and communities. Clownfish combines expertise in business strategy, innovation and channel marketing with a sound understanding of environmental, social and economic challenges.

For further information about Clownfish contact Hannah on 0207 780 7030 or at hannah@clownfish.co.uk.