03 Jun 2007
Boston, Mass. - Au Bon Pain, known as a popular breakfast and lunch destination in urban markets, airports, hospitals, malls, and college campuses, will open a new suburban prototype in Woburn, Mass. on August 10. The company seeks to serve an active customer base with diverse dining needs throughout the day: high-quality breakfast and lunch meals; family dinners; and an all day caf� gathering place.
Named The Bistro by Au Bon Pain, the 5000 square-foot Woburn restaurant will feature a broader menu, beyond the ordinary hospitality, and a warmer, more comfortable interior design. �We want to be a favorite local restaurant,� said Au Bon Pain President/CEO Sue Morelli. �Consumers know us as a quick bite-on-the-run location. Our new Bistro concept slows down the pace, to serve people all day long, not just at breakfast and lunch. This newly designed, warm and inviting environment should encourage people to have a long lunch, check their email using our free Wifi while they enjoy an espresso drink, or bring the family in for a sit down dinner.�
Guests have always come to Au Bon Pain for their freshly brewed coffee, bagels, muffins and pastries in the morning. At lunch they�ve enjoyed an abundant selection of extraordinary soups and freshly made sandwiches and salads served quickly.
The Bistro will also offer:
Dinner: To complement Au Bon Pain�s salads, wraps, soups and stews, The Bistro will feature a special menu of dinner fare: � Bistro Bowls: Pasta or rice topped with fresh vegetables and steak, chicken, salmon, shrimp or veggie burgers, grilled over an open flame. � Pizzettas: Crisp Naan flatbread, topped with flavorful, fresh ingredients. � Pastas: Three different penne dishes and Au Bon Pain�s popular Macaroni & Cheese. � Hot Paninis and Melts: Savory hot sandwiches on Au Bon Pain�s fresh-baked breads.
Coffee: The Bistro will also feature a full espresso bar, complete with cappuccinos, lattes, and caramel or mocha flavors to compliment the existing line of coffees. All these delicious drinks are available hot or iced. There will also be a full line of premium teas as well as Frozen Smoothies and Frozen Blasts.
Breakfast: In addition to Au Bon Pain�s baked goods, breakfast sandwiches, and healthy breakfast options like fruit and yogurt, The Bistro will also offer freshly made-to-order: � Country Breakfast: eggs with bacon, ham or sausage, red-skinned potatoes and toast � Buttermilk Pancakes � Omelets � Oatmeal
Kids Lunch & Dinner Menu: A selection of kid-friendly fare, served with sliced apple, baby carrots or chips, and milk or a fountain beverage.
More more more: In addition to the new menu items The Bistro is introducing more freshly baked breads, fantastic new pastries and a complete selection of afternoon favorites.
Design: The new restaurant is designed to be more welcoming. Featuring an open kitchen, warm colors, complementary woods and tiles, inviting fabrics and soft lighting, the interior will encourage customers to relax and linger.
Location: 299 Washington Street Woburn, MA 781.935.5776
Hours of Operation: Monday � Thursday 6:00 AM to 9:00 PM Friday & Saturday 6:00 AM to 11:00 PM Sunday 7:00 AM to 8:00 PM
About Au Bon Pain Since its beginnings as a Boston bakery, Au Bon Pain (�the place of good bread�) has grown to 255 locations in the U.S. and abroad. Au Bon Pain offers consumers a wide array of delicious, nutritional menu items created under the direction of award-winning chef Thomas John. The company�s innovative Nutritional Kiosk allows consumers to obtain detailed nutritional information on each of the restaurant�s menu selections. Au Bon Pain is headquartered in Boston. www.aubonpain.com
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Media Contact: Hilary Allard hallard@thecastlegrp.com +1 617.227.0012 ext. 224