Last year saw the introduction of Vaalia Low Fat Yoghurt�s Two Week Trial. We asked Australians to take up the challenge to see if they could feel better on the inside, and the results were fantastic. Thousands of Australians enjoyed the Vaalia challenge, with many people contacting us to tell us how much better they felt (and only a small number of money back claims were received). But why was this the case?

When choosing a yoghurt that contains probiotics, many people often do not realise that in order to have direct benefits, probiotics or �good bugs� need to be present in enough quantity to actually make a difference to the digestive system. Each 100gm serve of Vaalia Low Fat Yoghurt contains over 100 million colony forming units of the probiotics LGG, Acidophilus and Bifidus, along with the prebiotic inulin to help these cultures work.

LGG (which stands for Lactobacillus rhamnosus Gorbach Goldin) is an extensively researched probiotic, and Vaalia is the only yoghurt in Australia that contains it. Senior Product Manager of Parmalat Michael Goodhew said;

�The probiotic LGG is unique to Vaalia Yoghurt and is the most researched probiotic in the world. It has been shown to assist in preventing harmful bacteria from colonising the intestine and to help restore the normal balance of intestinal bacteria; and when your inner balance is good, it shows in the way you feel,�

With up to fifty percent of Australians experiencing a digestive problem each year - isn�t it time we all took more care of ourselves? The Vaalia Two Week Trial is giving everyone the chance to do just that, and backing it up with a money back guarantee. To take part in the trial all consumers need to do is consume14 serves of Vaalia Yoghurt over two weeks, and if after that time they don�t feel better on the inside, Vaalia will provide a refund of up to $20.

Not only does Vaalia offer a unique blend of probiotic cultures, it is also deliciously creamy and tasty, free from artificial colours, flavours, sweeteners and preservatives, low GI, low fat, gluten free and a good source of dairy calcium. Available in a range of pack sizes and flavours including natural, french vanilla and lemon cr�me, Vaalia Low Fat Yoghurts are available nationally.

For more information on the Two Week Trial or for Vaalia serving suggestions and delicious recipes to inspire visit www.vaalia.com.au

WHAT OUR CONSUMERS HAVE HAD TO SAY ABOUT THE TWO WEEK TRIAL IN 2008

"Thank you Vaalia! We've both taken it for over three weeks with great results. ...after the first few days of eating Vaalia yoghurt my husband was feeling better...we're elderly and feel sure this is a delicious way to promote inner health. Thanks Vaalia for keeping us happy and healthy!" -Corolie

"I have just completed the Vaalia Two Week Trial and found it a delicious change to my former brand. The texture is creamy with lots of interesting flavours...I have been recommended to follow a Low GI diet. I like to have some Vaalia for supper as it stops me waking up hungry in the middle of the night. The live cultures in the yoghurt are also valuable, ��so keep up the good work!" -Sonia

This information is of a general nature only and is not designed to replace individual medical advice. Always consult your doctor or dietitian for specific dietary advice.

* To complete the Vaalia 2 Week Trial, individuals must purchase 14 serves of Vaalia yoghurt (each serve being between 90g to 175g, with a total of at least 1,260g) within a two week period during the offer period from a participating retailer that issues itemised receipts stating the products as �Vaalia� brand and the price for each item, and consume a serve of Vaalia yoghurt each day over 14 consecutive days.

ABOUT VAALIA & LGG: Vaalia yoghurt contains the unique probiotic bacteria Lactobacillus GG (LGG), as well as premium quality Acidophilus and Bifidus yoghurt culture strains.

Lactobacillus GG (LGG) is a �good� bacterium added exclusively to Vaalia products because of the special benefits it provides. It is the most studied and scientifically researched probiotic in the world today, and along with Acidophilus (La-5) and Bifidus (BB-12), has been proven to have benefits associated with digestive health.

For one to benefit from consuming yoghurt containing live probiotic bacteria (cultures) it is imperative that the cultures are alive in sufficient numbers to survive the journey through the gut.

It is commonly accepted that a MINIMUM of 1 million colony-forming units (c.f.u.) of the good bacterial strains must be in each gram of product to ensure they are able to reach the areas of the gut where they may be of benefit.

Vaalia probiotic yoghurts ALL contain a MINIMUM of 100million c.f.u of each bacterium per 100g of yoghurt so you can feel confident that you have the opportunity to receive the benefits of these bacteria when you eat Vaalia yoghurt. ~ Vaalia is Australia's favourite better health yoghurt. Australians have been enjoying all the benefits of Vaalia yoghurt's unique probiotic cultures for more than 10 years ~ All Vaalia yoghurts are made from the goodness of Australian milk, supporting Aussie dairy farmers and their families. To learn more about VAALIA please visit www.vaalia.com.au ~

For more information about the Vaalia Two Week Trial, Vaalia�s flavours, to speak with a dietitian about the benefits of probiotics or to request recipes or high resolution product images, please contact Porter Novelli Melbourne:

Briony Carland 03 9289 9555 bcarland@porternovelli.com.au

Fleur Jacobs 03 9289 9555 fjacobs@porternovelli.com.au

Michelle Palmer 03 9289 9555 mpalmer@porternovelli.com.au