Organized by Penton Media, the seventh edition of Natural Products Expo Asia is held from Aug 27 to 29, 2009 at Hall 1BC in the Hong Kong Convention and Exhibition Centre.

In response to the surging market demand for high quality natural and organic products, Natural Products Expo Asia 2009 has moved into hall 1 in HKCEC, showcasing thousands of latest products from the US, Europe, Australia, New Zealand, Korea, Japan, Malaysia, Taiwan, Hong Kong and China. Full array of natural raw ingredients and finished products of natural dietary supplements, beauty and personal care products, organic foods and beverages and eco-home products are on display. The tradeshow is the ultimate one-stop platform for Asian buyers to source high quality natural & organic health products.

Healthy, nutritional and wellness products are big business. Capitalize on this next big trend at Nutracon Asia .

Co-located with Natural Products Expo Asia, the 2-day high-level covers this growing market in comprehensive workshop sessions, networking opportunities, and case studies. Attendees will get the information they need to consider the development and marketing of healthy, nutritional and wellness products.

Nutracon Asia consists of 4 tracks, each featuring numerous presenters � 18 in all from the US, UK, Australia, New Zealand, Japan, Singapore, Malaysia, Hong Kong and China � including world-class researchers and other experts in regulations, marketing and trends

4 tracks in Nutracon Asia: 1. Dietary supplements � trend & regulations 2. Natural Beauty Workshops 3. Healthy food & beverage Innovations 4. Sourcing and Marketing health products in Asia

Workshops Spotlight Business Opportunities and Import Regulations in Asia on Natural & Organic Cosmetics

With China at the forefront of the rapidly developing cosmetics market in Asia-Pacific, the workshops are perfectly timed. According to Nutrition Business Journal analysts, the Asian market for natural and organic personal care continues to grow at a healthy rate of 7-12% as the global market increases. The Hong Kong Cosmetics Technical Resources Centre sites, in China alone, the cosmetics market reached a total value of RMB11bn (US$1.48bn) in 2007.

The Natural Beauty Workshops will offer timely information and static on what opportunities to seize and look out for in China and Asia. The workshops will be presented by high-profile speakers: Mr. Simon Chan, the Operation Director of Hong Kong Cosmetic Technical Resources Center, and Mr. Amarjit Sahota, the founder and director of Organic Monitor.

Healthy Cooking Workshops provide tips to chefs to create healthy and delicious menus.

With the growing awareness of the effect that food has on health and well-being, there is a great demand for culinary professionals who can prepare food that is not only beautiful and delicious, but health-supportive as well. The workshop will provide F&B managers/directors and chefs from health spas, restaurants, bakeries, private cooking, catering, teaching, consulting, food writing with guidance to create more healthy and delicious menus.

Learn from the celebrity chefs from Australia and Hong Kong and gather recipes that use seasonal ingredients, plus receive tips on stocking the pantry, preparation, and menu suggestions and planning thought these entertaining and interactive workshops complete with cooking demonstrations and food tasting.

Featured chefs � Aussie celebrity chef, Vic Cherikoff

Mr. Vic Cherikoff is a scientist, author, entrepreneur and visionary who has brought the ancient, traditional food resources of Australian Aborigines into the modern fields of food science, nutrition, genetics, pharmacology, adaptogenics and nutragenomics.

In the 1980s, Cherikoff worked in the Human Nutrition Unit of the University of Sydney researching the nutritional value of Australian Aboriginal foods with Professor Jennie Brand-Miller. Cherikoff has a Bachelor degree in Applied Science from the University of Technology and a background in research in clinical pharmacology as well as nutritional science.

He is an author of three books, numerous scientific paper and, contributed articles and maintains numerous websites and blogs related to wild foods. He promotes Australian cuisine through international food events, chef�s curricula, and his cooking show, Dining Downunder, which can be seen on www.youtube.com/chefsaustralia following the series screening in 48 countries.

Media Contact: Angel Ng Marketing Executive Penton Media Asia Tel: (852) 2975 9051 / 9746-1681 Fax: (852) 2857 6144 E-mail: angel.ng@penton.com Website: www.NaturalProductsAsia.com