� Watermelon is an ideal healthy snack food because it doesn't contain any fat or cholesterol, is an excellent source of vitamins A, B6 and C, and contains fibre and potassium. � And now there�s even more reason to add the luscious red fruit to your weekly shopping basket. Findings from the U.S. Department of Agriculture (USDA) scientists indicate that watermelon is one of a select few fruits, which contain high levels of Lycopene. � Watermelons are second only to tomatoes in concentration of Lycopene. Lycopene is the natural pigment that gives tomatoes and watermelons their red colour and is a member of the carotenoid family. The �redder� the watermelon the more of this potentially life saving ingredient it contains. Seedless watermelons are by far the most red and concentrated of all melon varieties. � Large international studies have found that people who eat high Lycopene diets had a much lower risk of developing certain cancers, especially prostate cancer among men. � A two-cup serving of Seedless Watermelon contains only 90 calories. � As Seedless watermelon flesh contains no fat and contains 92% water - what better way to help achieve your daily fluid intake?

For more information or images about Seedless Watermelon, please contact Porter Novelli Melbourne: John White; Phone: 03 9289 9555; Email: jwhite@porternovelli.com.au Tanya Jayasuriya; Phone: 03 9289 9555; Email: tjayasuriya@porternovelli.com.au