KEE Club is pleased to announce it has just published an extraordinary keepsake, a 296-page commemorative book, to mark its tenth year in Hong Kong.

Called KEE X, the limited edition hardcover book is filled with captivating features, striking photos and vibrant art, all of which capture the spirit and culture of KEE Club, Hong Kongs premier private members club.

From portraits of 10 world leaders, to a look at international culinary trends of the past 10 years, to write-ups of must-have destination experiences, to local DJs top 10 songs of the decade, KEE X is a thrilling compilation of new ideas, sensational images and vintage moments.

KEE X also includes club-related quotes and endorsements from members and visiting luminaries; an illustrated spread on Hong Kong heritage; a stylish look at the evolution of luxury from some of the worlds most well-known tastemakers; as well as over a dozen exclusive celebrity interviews, including those with photographer Bettina Rheims, actor Simon Yam Tat-wah, and model/environmentalist Cheryl Tiegs.

The sensational seven-chapter book also comes with its very own present to readers: a pair of specially-created CD mixes from DJs Peter Kruder and Gilles Peterson, two of the worlds most respected spin-masters.

Our 10th anniversary celebrations wouldnt be complete without KEE X. KEE Club is entering a new chapter in its history so its no surprise we decided to create a title that focuses on people, luxury, music, art, culture, wine and fine dining passions that fuel our club. This beautiful tome is an incredible endeavour, a true labour of love, and we thank KEE Magazine editor Ann Tsangand her team at The Antithesis for designing, creating and publishing this fantastic read, collectible and memento.  Christian Rhomberg, Founder, KEE Club

Former U.S. President Bill Clinton, actress Gwyneth Paltrow and artist André Heller are just some of the bold-faced names whose endorsements grace KEE X -- which also features pieces on such stars as photographer David LaChapelle, ballet dancer Tan Yuan Yuan, graffiti-er Banksy, boxer Manny Pacquiao, style maven Daphne Guinness, photographer-filmmaker Roland Hagenberg, Macau-based artist Konstantin Bessmertny, the Honourable Selina Chow Liang Shuk-yee, underwater photographer David Doubilet, architect Andre Fu, and more.

KEE X is a gift to members, partners, sponsors, five-star hotels, and overseas establishments affiliated with KEE Club.

Said Ann Tsang, in KEE Xs foreword: This book is a reflection of the KEE lifestyle. Art, leadership, substance, style and humanity. May it remain on your coffee table for years to come.

KEE X -- priced at HK$480 for non-members -- will also be available for purchase at KEE Club and Amazon.com.  Members will be able to purchase additional copies at KEE for HK$380 per book.

Editors Notes

KEE X  Limited-edition hardcover, 296-pages, published by The Antithesis.

About KEE Club: 

KEE Club has established itself as Hong Kongs most dynamic private members club since its opening in November 2001. It has established a reputation for fine dining, immaculate service, theatrical décor, stunningly beautiful art and diverse entertainment.

Following up on its success and experience in Hong Kong, KEE expanded into Shanghai in 2008, opened an Alfies by KEE in Shanghai in 2009 and debuted an Alfies by KEE in Hong Kong a year later. For more information, please visit www.keeclub.com/online.

About Ann Tsang and KEE Magazine:

KEE Magazine is designed and edited by Ann Tsang, the owner of The Antithesis (www.theantithesis.net), a Hong Kong-based luxury custom publisher and provider of music, video, online and application software services.

KEE Magazine is a bi-monthly publication with over 50 issues printed. It is distributed for free to KEE members and five-star hotels around the city.

For further press information or images please contact:

Charmaine So, Media Coordinator                              Sai Roshini, Marketing Executive

Charmaine@keeclub.com                                           sairoshini@keeclub.com

+852 6105-9374                                                         +852 2826-2632

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