The muesli that will make you eat your oats - and sow them!

Here at Alara we would like our customers to sow their oats not just eat their oats - which is why we are launching 'Maca's Secrets' the UK's first ever Aphrodisiac muesli.

We've been sprinkling Maca powder on our breakfast cereals for a long time and enjoying the many real health benefits of Maca, we thought it was about time we shared our little secret with you - so we created Maca's Secrets.

Maca is a Peruvian root vegetable (we powder it to use in our muesli) which is said to improve male and female libido - natures' own aphrodisiac. Maca was so prized by the Incas that they used it as currency to trade with.

Alex Smith, Founder of Alara, muesli aficionado and a man we know to 'have done the sixties' with some vigour swears by Maca. Alex has been sprinkling Maca on his muesli for years now and tells us it certainly keeps his pecker up - we believe him!

A word from Alex: "To be honest I have made this new muesli for myself. I have been sprinkling Maca powder on my breakfast muesli for years and simply got fed up with the mess. I want to keep the glint in my eye and the spring in my step and really enjoy my Maca muesli every morning. Some secrets should be shared!"

There are lots of things about this exclusive new muesli that we can't reveal. What can we say? Well, it's like no other muesli, sweet, hot and tempting! Sweet sticky dates, hot and spicy granola, mouth watering cereals and tempting seeds will make you want to wake up to it again and again.

Alara's Maca's Secrets is clearly marked for 'Adults Only' and can be found on a top shelf near you very soon!

Maca's Secrets costs £2.95 for a 400g box of pure unadulterated satisfaction.

The secrets of Maca will stay unlocked for a bit longer as we are not allowed to reveal them on our pack - but you can check Maca out for yourself on the world wide web - or simply try it yourself in our muesli! We guarantee that you will love our new muesli as much as we do and will be coming back for more.

Maca's secrets is 100% certified organic and uses British grown oats. This divine new recipe also includes our special HOT granola which contains Maca, ginger, cacoa and apple as well as a selection of healthy seeds.

How are Alara mueslis different? Well, Alara are the UK's experts on muesli - we have been making organic muesli longer than anyone else in the UK - over 35 years now. We are now the UK's largest producer of organic muesli.

Alara mueslis are all made using the finest ingredients which are ethically sourced. Alara never add any sugar or salt to their mueslis as they taste delicious just as they are.

Alara are proud to produce all of their products at their award-winning factory in London, UK. Alara are proud of their unique facility which has an urban Permaculture Forest, is zero waste and is run on wind power.

Maca's Secrets is available nationwide in all good food and health stores and online at www.alara.co.uk where you can also find a full stockist list and all information.

You might also like to try our best selling Alara Everyday range of mueslis available now in Waitrose, ASDA and Morrisons nationwide.

Please visit www.alara.co.uk to view our full product range.

For more information on Maca's Secrets other Alara products or to request a sample, photos or an interview, please contact: Kate Freestone kate@freestonepr.co.uk Tel: 07775 538 393 www.alara.co.uk

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