Compelling evidence has revealed that a new water with a unique formulation for sports and activity being launched today, enables the body to rehydrate 16 per cent faster than the leading isotonic sports drink.1

New Mizone Formulated Sports Water offers the most effective way to hydrate throughout the day due to its formulation. Staying hydrated is essential for maintaining peak physical and mental performance. It is vital to hydrate regularly because the body loses between 1-3 litres of water each day with normal activity and even more when exercising.

Jenny Yee Collinson, Nutritionist for Mizone Formulated Sports Water says, �While water is sufficient to keep your body hydrated and replenish fluids that are lost throughout the day, essential minerals and salts that are lost in perspiration are not found in water. The new Mizone Formulated Sports Water aids hydration because it also contains a specific combination of carbohydrates, electrolytes, four B vitamins, minerals, and the antioxidant Vitamin C. This unique formulation works together to help you perform better when you are active.�

According to Jenny Yee Collinson, �staying hydrated is essential for your body to maintain blood volume, regulate body temperature and for muscles to function properly. Along with water, your body needs electrolytes, which are salts normally found in the blood, other fluids, and body cells to stay hydrated.�

Dehydration causes a gradual reduction in mental and physical performance; the heart will beat faster and the core body temperature will rise. Other effects of dehydration include dizziness, dull headaches, loss of muscle strength due to increased lactic acid, slower reaction times, reduced concentration and decreased decision-making ability.

Ms Yee Collinson said, �hydration helps you perform at your best, both physically and mentally throughout every day, regardless of the level of your activity. Although there are no official guidelines on how much fluid you should drink to stay hydrated, as a guide, women may require about 2.1L (8 glasses) and men about 2.6L (9-10 glasses) of fluid each day.2 Your fluid requirements will also depend on the climate, how active you are and how much you lose as sweat�. She also recommends drinking before you feel thirsty to avoid the effects of dehydration.

Mizone Formulated Sports Water contains more functionality than other drinks, is clear, does not contain any artificial colours or preservatives, and is also lower in sugar, containing one third less (3.7g/100ml) than leading sports drinks.

Mizone Formulated Sports Water is available in four great tasting fresh flavours: lime, blackcurrant, mandarin and raspberry. It is available now at all major supermarkets and leading independent stores at a RRP $3.25.

www.mizone.com.au

Frucor Toll Free: 1800 237 727

References: 1. The Effect of Consumption of Five Drinks on Fluid Absorption and Endurance Performance; March 2009; prepared by Darrell L Bonetti, Will G Hopkins, Dave S Rowlands; Institute of Sport and Recreation Research NZ; School of Sport and Recreation, AUT University, Auckland NZ 2. National Health and Medical Research Council. Nutrient Reference values for Australia and New Zealand including Recommended Dietary Intakes (NHRMC, Canberra 2006).

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