SMASHED is the only British alcohol-free drinks brand which produces 0% beer, lager, ale and ciders

DRYNKS, the British alcohol-free craft brewer which is focused 100% on producing the best 0% drinks, has launched the UK's first full range of alcohol-free (0%) beers and ciders.

The SMASHED brand of premium craft drinks is now FIVE strong as it launches TWO new delicious drinks - a SMASHED Pale ale and a SMASHED Berry cider. The range has everything you need for a fun night out/in with drinks to suit everyone's tastes.

The Manchester-based business secured one of Dragons' Den's best ever deals in March 2020 with Peter Jones amazed at how close to an alcoholic drink its SMASHED beers and cider tasted.

Richard Clark, founder of Drynks Unlimited said: “Our SMASHED range of truly 0% beers and ciders have to be tasted to be believed. They taste so good you wouldn't even realise they don't have any booze in them.

“Our drinks geniuses have carefully crafted the SMASHED range to allow people to have a great night. Whether you're looking to reduce your alcohol intake as part of a healthier lifestyle, or if you just want a great-tasting alcohol-free drink you can 'swap in' we've got you covered.”

DRYNKS is the only UK drinks brand who can produce the full remit of craft beers and cider because it owns the first and only state-of-the-art alcohol-free brewery which gently removes alcohol from premium craft beer and cider. This use of contemporary craftmanship creates a 0% drink that is truly sessionable.

All SMASHED drinks are vegan, gluten free (where possible), low in sugar and contain less than 100 calories per bottle/ can.

With around 40%* of British people reducing the amount of alcohol they drink and opting for a healthier lifestyle, being able to choose a drynk that has all the taste of a great craft beer or cider with none of the booze is more important than ever.

These two new drinks complement its recently launched Smashed Lager, Smashed Citrus beer and Smashed Cider that all taste just as good as their alcoholic equivalent.

The SMASHED range uses the finest British ingredients to create authentic tasting craft beers and ciders and then the alcohol is gently swept away in a low impact cool vacuumed environment. This clever process maintains the same bubbly, personality, character and flavour of the full alcohol version.

DRYNKS recently had a successful appearance on Dragons' Den where they blew away the dragons with the quality and taste of the SMASHED range. The business received an offer from Sara Davies. Peter Jones stated; “I was quite surprised because I didn't think it'd taste even close (to an alcoholic drink) but I'm quite surprised how close that is.” Deborah Meaden said: “That tastes…really good!”

Smashed drinks don't compromise on ingredients, process or equipment to create vegan-friendly, gluten-free (where possible) drinks. All Smashed drinks are available in both 330ml bottles and 300ml cans, with a NEW 660ml Smashed Lager bottle which is great for sharing with friends.

The 330ml Smashed bottles and cans have a RRP of £1.99 and are available in Booths supermarket as well as online at www.drynks.co.uk, Zeroholic.co.uk, Drydrinker.com (exclusive Smashed Lager 660ml) and a range of local independent retailers across the UK.

We may be all about the 0% but we are 100% focused on creating a collection of alcohol-free drinks.

Check us out on www.drynks.co.uk and on social @drynkssocial  

For media information, samples or questions please contact:

Vickie Rogerson at North PR

Tel: 07951 602410

Email: vickie@northpr.co.uk

DRYNKS background

DRYNKS is a British drinks business that focuses 100% on producing 0% drinks. Its mission is to create a portfolio of alcohol-free brands that deliver an authentic, natural taste that will let drinkers forget that they aren't drinking something alcoholic. It is the only UK drinks business to invest in a state-of-the-art cool vacuumed distillation kit which gently dealcoholises full-strength drinks. This produces delicious alcohol-free drinks that taste just as good as a quality alcoholic version.

The business was founded in 2017 by ex-Halewood marketing director and drinks industry expert Richard Clark who had a burning desire to create the best alcohol-free drinks portfolio on the market. He spotted an opportunity to build a company of drinks experts with the sole purpose to develop great-tasting alcohol-free drinks that give anyone not wanting to drink booze a real choice.

In true entrepreneurial style, Clark sold his house and car and invested a substantial amount of his savings into making his dream a reality.

Under the overarching banner of 'Rethinking Drinking' the business is creating a new premium range of brands for the significant and ever-increasing numbers of consumers who are looking for a quality alternative to an alcoholic drink.