BRITISH SUSTAINABLE canned fish company Fish4Ever is thrilled that it has come out with the highest score of any British canned fish provider in the Ethical Consumer magazine "Ethical Canned Fish" report published this week.

MD Charles Redfern says: �We feel that what this study shows is the integral nature of an ethical approach � you cannot pick and choose one or two elements and ignore others. For example we are against long distance trawler fishing because even if their methods are sustainable and by-catch is at a minimum they still cause damage to local communities and that has to be addressed and remedied before they beginning to be acceptable.

�Another example is the issue of land pollution and how using non-organic land ingredients can impact on the seas - pesticides can leach from agriculture into rivers and then into the sea. It is all connected, as shown by the recent oil spill in America.

�You have to be ethical comprehensively, which means for a canned fish supplier you must think of everything from your support of local business communities down to your office electricity provider.�

The report in this months� Ethical Consumer magazine highlights the important issues faced by fish suppliers and manufacturers including the need for sustainability and ethical work practices.

Fish4Ever has been working in the field of sustainable canned fish for 10 years and has a flexible and proactive approach to sourcing the best sustainable fish around. It has a growing range of products (currently there are 24 different fish all in organic land ingredients, spring waters and brine). The range includes: tunas, mackerels, sardines, anchovies, herrings, kippers and salmons.

** NEW LAUNCH Fish4Ever has also just launched two new salmons � both are Wild Alaskan whole salmons canned in their own juices, the Red is a hearty meaty flavourful fish while the pink offers a more subtle flavour. Both are packed with healthy oils, vitamins and minerals and have the added benefit of bones for extra calcium. These two new fish join the company�s existing filleted pink salmon, which is also Wild and Alaskan.

For further information about Fish4Ever please contact Marketing Manager Tracy Wright on 0118923876 or email tracy@organico.co.uk. Web Address: www.fish4ever.co.uk. For Ethical Consumer please contact Simon Birch email birch@ethicalconsumer.org , telephone 0796 9086136. Web address: www.ethicalconsumer.org