Fever-Tree, the world's leading premium adult drinks brand, announces the launch of its Blood Orange Ginger Beer - a vibrant new addition to its expanding premium soft drinks range. Crafted to meet the growing demand for sophisticated premium soft drinks, it delivers a refined, lower-calorie option without compromising on taste. 

As the demand for moderation and premium soft drinks continues to accelerate, Fever-Tree's latest innovation is designed to sit at the heart of this movement – offering a high-quality, complex flavour profile that can be enjoyed on its own, without sacrificing the ability to pair it with their favourite spirit. 

The secret to the new liquid lies in Fever-Tree's commitment to provenance and quality ingredients: 

The Citrus 

Blood oranges are sourced from the sun-drenched groves of Sicily where the unique microclimate around Mount Etna – marked by warm days and cold winter nights – creates their unique crimson hue and rich, complex flavour. 

The Spice 

The liquid is built on a foundation of three exceptional gingers sourced from the Ivory Coast, Nigeria, and Cochin (India), offering three distinct flavour notes and a layered heat that lingers without overpowering the delicate citrus. 

Using fruit sugars instead of cane sugar, the Blood Orange Ginger Beer is a lower-calorie option that ensures a crisp, clean finish - striking the perfect balance without being cloyingly sweet making it the ideal refreshment for the summer season. 

While designed to stand alone as a premium soft drink, its depth of flavour also makes it an ideal partner for mixed serves, bringing a citrus-led twist to classics such as the mule. 

"We wanted to create a liquid that tastes complete, the moment you pour it over ice," says Rose Cottingham (Director of Global Innovation). "Whether you're choosing to drink less or simply looking for a more interesting adult soft drink, the Blood Orange Ginger Beer delivers that signature Fever-Tree 'kick' with a bright, Mediterranean twist." 

Product Details & Availability  

ENDS 

For more information please contact Clare Pope on Clare@sharprelations.com or Sam Beeny on sam@sharprelations.com    
  

High Res Images here: Fever-Tree Blood Orange Ginger Beer  

For more information, please visit www.fever-tree.com.  
  

About Fever-Tree Drinks   

Fever-Tree is the world's leading supplier of premium carbonated mixers for alcoholic spirits by retail sales value, with distribution to over 100 countries worldwide. Founded in 2005 by Charles Rolls and Tim Warrillow, Fever-Tree pioneered the premium mixer category by sourcing the best ingredients from around the world, including ginger from India, Nigeria and the Ivory Coast, and Blood Oranges from the slopes of Mount Etna in Sicily. Fever-Tree now sells a range of carbonated mixers, cocktails and adult soft drinks to hotels, restaurants, bars and cafes ("On-Trade") as well as selected retail outlets ("Off-Trade").