16 Jan 2026
Shelf-stable probiotic yoghurt-style drink targets growing gut-health market
London, UK - 15 January 2026 - YOGOODY, a European food brand producing stable fermented yoghurt-style drinks, has entered the UK market with a nationwide listing in more than 450 Holland & Barrett stores across the UK and Ireland, marking a major step in the brand's international expansion.
The range introduces a yoghurt-style drink designed to deliver the benefits of fermented dairy in a more flexible, convenient format. Supplied as a powder format to be mixed with water, the product does not require refrigeration and offers a shelf life of up to one year, providing operational advantages for retailers alongside everyday convenience for consumers.
The launch comes as gut health continues to move into mainstream, reflecting broader consumer interest in digestive health, functional nutrition and on-the-go formats, as well as increasing interest from retailers in products that are easier to store and distribute. YOGOODY's format is designed to respond to these trends both on - and off-trade.
“At Holland & Barrett, we are constantly looking for brands and innovations that deliver added value and relevant innovation, offering solutions aligned with consumer expectations. YOGOODY presents a distinctive concept that combines convenience, taste and nutritional quality, and fits well with our mission to provide practical and healthy alternatives," said Leila Whitman, Category Manager - Superfoods
For retailers and distributors, the format offers practical benefits, including lower transportation and energy requirements, reduced reliance on chilled storage, and less product waste, which supports both sustainability goals and operational efficiency.
YOGOODY products are produced using an advanced freeze-drying process and made with real fruit, containing seven types of probiotics alongside prebiotic fibre. The range is also rich in protein, high in fibre and low in fat.
Nuno Abreu, Managing Director from YOGOODY said:
“Our partnership with Holland & Barrett is an important milestone for the business. It brings our shelf-stable yoghurt-style format into one of Europe's most established health and wellness retail environments and reflects the growing focus on gut health and functional nutrition.
In the UK, YOGOODY will be available both in-store and online through Holland & Barrett in the following formats:
Multi-serve packs
7-pack format in strawberry, vanilla, mango and wild berries
Larger format
450g pack featuring all four flavours
Accessories
Branded shaker with an introductory strawberry portion
The product is now available in-store and online at Holland & Barrett.
About YOGOODY
YOGOODY is a food brand focused on reimagining yoghurt through innovation, sustainability and consumer-centric design. Using a freeze - drying process to create shelf-stable fermented products, the brand delivers convenient nutrition while reducing waste and simplifying distribution for retailers.
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Media contact
Simone Rose
Rose Relations
07971524577
