555 Amanda Appoints New UK General Manager

Seafood supplier, 555 Amanda has named Gavin McLean as its new UK General Manager, leading a newly established UK entity for the Denmark-based seafood specialist. The appointment signals a strengthened commitment to the UK market and follows increased demand from chefs, manufacturers, and the fish and chip sector for the company's award-winning sustainable seafood.

Gavin has supported 555 Amanda as a sales consultant over the past two years; this move will see him taking on a much bigger role in driving the success of the company in the UK. He brings extensive experience helping scaling businesses to overcome market barriers, secure major retail listings, and build distinctive, enduring brands. A specialist in commercial strategy and growth planning, he will accelerate 555 Amanda's expansion across fish and chip shops, food manufacturers, wholesalers and food service channels.

Gavin will report to Lars Fey, Export Director for Insula the parent company to 555 Amanda, bringing the responsibility for UK sales closer to home.

Stephen Minall will help to drive UK sales as Non-Executive Director capability for the new UK division. An investor and director of Moving Food Ltd, Minall has helped launch dozens of food concepts into the UK retail and catering sectors.

Gavin McLean, UK General Manager, comments:
“We're delighted to start 2026 with a dedicated UK operation for 555 Amanda. This structure will enable faster growth and give customers stronger local support. It will give us the capability to accelerate 555 Amanda's expansion across fish and chip shops, food manufacturers, wholesalers and food service channels.

“In 2025, 555 Amanda's ASC certified Salmon Roulade won 'Best New Ingredient' at the 2025 Sammies (the British Sandwich & Food to Go Industry Awards) along with 'Food Service Product of the Year' at the 2024 QFAs (Quality Food Awards). Additionally, we launched the UK Fish & Chip Shop Content Creator Awards, driving UGC content across our platforms. We plan to build on this momentum throughout 2026 and beyond.”

For trade samples, pricing and wholesale enquiries, please contact:
Gavin McLean – gavin.mclean@555amanda.co.uk

Find us at: www.555amanda.co.uk

Link to hi-res image here: Gavin McLean2.jpg

Link to hi-res product image here: High Res Images for Press

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For media enquiries, to request samples or hi-res images please contact AJ Sharp aj@sharprelations.com or Clare Pope clare@sharprelations.com

Notes to Editors

555 Amanda is redefining seafood for foodservice and manufacturing, focusing on sustainability, profitability, and premium quality. The brand champions high-protein, Omega-3-rich seafood solutions that enable chefs and manufacturers to create delicious, high-margin dishes while reducing waste. 555 Amanda's ASC certified Salmon Roulade won 'Best New Ingredient' at the 2025 Sammies (the British Sandwich & Food to Go Industry Awards) along with 'Food Service Product of the Year' at the 2024 QFAs (Quality Food Awards), as well as picking up a Gold QFA in the Food Service (Fish) category, while the brand's MSC certified Roe earned a Silver QFA, reinforcing its reputation for innovation and excellence in seafood.